MOBILE DEVICE MARKETING AND ADVERTISING PLATFORMS, METHODS, AND SYSTEMS
First Claim
1. A computer-based method for targeting users with device specific content, the method comprising the steps of:
- transmitting an advertising message with a link to a plurality of consumers;
receiving consumer device information in response to each consumer accessing the link;
generating content for display on a plurality of consumer devices using a common file format hierarchy; and
rendering the content generated using the common file format for each consumer as a function of consumer device type.
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Accused Products
Abstract
A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.
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Citations
25 Claims
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1. A computer-based method for targeting users with device specific content, the method comprising the steps of:
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transmitting an advertising message with a link to a plurality of consumers; receiving consumer device information in response to each consumer accessing the link; generating content for display on a plurality of consumer devices using a common file format hierarchy; and rendering the content generated using the common file format for each consumer as a function of consumer device type. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-based mobile marketing platform, the platform comprising:
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a computer having a memory, the computer configured to execute a plurality of modules and store data used by the plurality of modules in the memory, wherein the plurality of modules comprises a planning module;
an execution module; and
a site builder module;the planning module comprising; a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; the execution module comprising; design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over a mobile service; and a site builder module, the site builder module accessible using a graphic user interface, the interface providing a user with at least one function selected from the group consisting of create a new site, copy an existing site, and clone a model site, the site builder configured to generate sites for use by the executable campaign. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. A mobile marketing campaign computer-implemented platform comprising:
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a planning module comprising; a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module comprising; design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over a mobile service; and a site builder module comprising; a graphic user interface, the interface providing a user with at least one function selected from the group consisting of create a new site, copy an existing site, and clone a model site, wherein the site builder module generates content for display on a plurality of consumer devices. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25)
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Specification