MOBILE DEVICE MARKETING AND ADVERTISING PLATFORMS, METHODS, AND SYSTEMS
First Claim
1. A targeted mobile marketing campaign platform, the platform comprising:
- a planning module comprising;
a definition module for setting budget and objectives; and
a design module for designing the campaign utilizing a plurality of templates;
an execution module comprising;
design tools for designing an executable campaign from the campaign design made from the templates;
operating tools for causing the executable campaign to execute over multiple mobile services; and
a personalization engine configured to collect and filter profile information, the executable campaign targeting an audience based upon the profile information.
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Abstract
A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.
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Citations
19 Claims
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1. A targeted mobile marketing campaign platform, the platform comprising:
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a planning module comprising; a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module comprising; design tools for designing an executable campaign from the campaign design made from the templates; operating tools for causing the executable campaign to execute over multiple mobile services; and a personalization engine configured to collect and filter profile information, the executable campaign targeting an audience based upon the profile information. - View Dependent Claims (2, 3, 4, 9, 11)
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- 5. The targeted mobile marketing campaign platform of claim 5 wherein the targeted audience is selected by the rules engine based upon a demographic criterion in the mobile device profile data.
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8. A mobile marketing campaign platform, the platform comprising:
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a broadcast module configured to transmit advertisements to a plurality of mobile device users; a database comprising mobile device profile data; and a personalization engine, the personalization engine comprising a rules module, the rules module defining a targeted audience based on the mobile device profile data of the database, the broadcast module broadcasting advertisements to the targeted audience.
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13. A mobile marketing campaign system, the system comprising:
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a computer having a memory, the computer configured to execute a plurality of modules and store data used by the plurality of modules in the memory, wherein the plurality of modules comprises a planning module;
an execution module, and a mobile community manager module;the planning module comprising, a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; the execution module comprising design tools for designing an executable campaign from the campaign design made from the templates; operating tools for causing the executable campaign to execute over a mobile service; and a personalization engine configured to collect and filter profile information, the executable campaign targeting an audience based upon the profile information. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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Specification