METHOD AND SYSTEM FOR MEDIA PROMOTION

• US 20090138346A1
• Filed: 11/22/2007
• Published: 05/28/2009
• Est. Priority Date: 11/22/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Kalaboukis, Chris, Fisher, Roberto
• Granted Patent: US 9,269,089 B2
• Time in Patent Office: Days
• US Class Current: 705/14.190
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards

Abstract

Systems and methods have been developed for promoting media objects to users. More specifically, systems and methods have been developed for profiling a user media repository and delivering promotional media objects to the user'"'"'s media repository based upon the profile.

Claims

1. A method comprising:

(a) profiling a user media repository to generate user profile data that describes the use of media objects by a user of the user media repository;

(b) aggregating, into aggregate profile data, the user profile data and other profile data corresponding to a plurality of other users of other media repositories;

(c) delivering the aggregate profile data to a promoter;

(d) receiving, from the promoter, promotion data that corresponds to the aggregate profile data; and

(e) delivering, to the user media repository, the promotion data corresponding to the user profile data.

2. The method of claim 1 wherein the promotion data includes at least one media object.

3. The method of claim 1 wherein the promotion data includes at least one address referencing a media object.

4. The method of claim 1 further comprising:

(f) anonymizing the user profile data prior to performing step (b).

5. The method of claim 1 further comprising:

(f) anonymizing the aggregate profile data.

6. The method of claim 1 further comprising:

(f) prior to performing step (e), receiving permission from the user of the user media repository to deliver the promotion data corresponding to the user profile data.

7. The method of claim 1 further comprising:

(f) receiving compensation from the promoter for performing step (c) or (e).

8. The method of claim 7 wherein the compensation is non-monetary.

9. The method of claim 1 further comprising:

(f) storing, by the user, the media objects in the user media repository prior to performing step (a).

10. The method of claim 1 further comprising:

(f) receiving a request from the user to suppress subsequent delivery, to the user media repository, of the promotion data corresponding to the user profile data.

11. The method of claim 10 further comprising:

(g) suppressing the subsequent delivery, to the user media repository, of the promotion data corresponding to the user profile data.

12. The method of claim 1 further comprising:

(f) receiving compensation from the user for performing step (e).

13. The method of claim 12 wherein the compensation is non-monetary.

14. A method comprising:

(a) profiling a user media repository to generate user profile data that describes the use of media objects by a user of the user media repository;

(b) aggregating, into aggregate profile data, the user profile data and other profile data corresponding to a plurality of other users of other media repositories;

(c) inviting a promoter to deliver promotion data that corresponds to the aggregate profile data;

(d) delivering at least a portion of the aggregate profile data to the promoter;

(e) receiving, from the promoter, the promotion data that corresponds to the aggregate profile data; and

(f) delivering, to the user media repository, the promotion data corresponding to the user profile data.

15. The method of claim 14 further comprising:

(g) receiving compensation from the user for performing step (f)

16. The method of claim 15 wherein the compensation is non-monetary.

17. The method of claim 14 wherein steps (c) and (d) are performed together.

18. The method of claim 14 further comprising:

(g) suggesting to the promoter the promotion data that corresponds to the aggregate profile data.

19. The method of claim 14 further comprising:

(g) receiving compensation from the user for performing step (f).

20. The method of claim 19 wherein the compensation is non-monetary.

21. The method of claim 14 wherein the promotion data includes at least one media object.

22. The method of claim 14 wherein the promotion data includes at least one address referencing a media object.

23. A system comprising:

a server connected via a network to a media application of a client;

a user media repository connected to the server that stores media objects accessible by the media application of the client;

a user profile engine connected to the server that analyzes and aggregates usage data of media objects stored within the user media repository;

a communications module connected to the server that communicates the aggregate usage data via the network to a promoter.

24. The system of claim 23 wherein the promoter is connected via the network to the server and promotion data.

25. The system of claim 23 wherein the promotion data is accessible to the communications module via the network.