DYNAMIC AUGMENTATION OF COMMERCIAL INCENTIVES

• US 20090138347A1
• Filed: 11/26/2007
• Published: 05/28/2009
• Est. Priority Date: 11/26/2007
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Davis, Marc E., Higgins, Christopher W., Trout, Robert C.
• Application Number:
  US11/944,935
• Publication Number:
  US 20090138347A1
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives

Abstract

A commercial incentive engine and network is described that advantageously allows content and/or terms associated with a commercial incentive that has already been distributed to a consumer over a network to be dynamically augmented. The dynamic augmentation may occur responsive to one or more of revisions to the content and/or terms input by an advertiser, responsive to business information provided by an advertiser, or responsive to spatial, temporal, social and topical data associated with the consumer. An alternate implementation also advantageously allows the content and/or terms associated with a commercial incentive to be dynamically determined prior to distribution of the commercial incentive to a consumer over a network.

Claims

1. A method for dynamically augmenting a commercial incentive, comprising:

distributing a copy of a commercial incentive to a consumer via a network;

modifying content and/or terms associated with the commercial incentive;

responsive to the modification of the content and/or terms of the commercial incentive, transmitting the modified content and/or terms to the consumer via the network.

2. The method of claim 1, wherein modifying content associated with the commercial incentive comprises:

modifying text, graphics, video or audio content associated with the commercial incentive.

3. The method of claim 1, wherein modifying terms associated with the commercial incentive comprises modifying at least one of:

an identification of a product or service to which the commercial incentive relates;

an incentive model associated with the commercial incentive;

a discount amount or rate associated with the commercial incentive;

a rebate amount associated with the commercial incentive;

a duration associated with the commercial incentive; and

an identification of an additional product or service to be delivered to a consumer upon redemption of the commercial incentive.

4. The method of claim 1, wherein modifying content and/or terms associated with the commercial incentive comprises:

modifying content and/or terms associated with the commercial incentive responsive to revisions to the content and/or terms input by an advertiser.

5. The method of claim 1, wherein modifying content and/or terms associated with the commercial incentive comprises:

modifying content and/or terms associated with the commercial incentive responsive to business information provided by an advertiser.

6. The method of claim 1, wherein modifying content and/or terms associated with the commercial incentive comprises:

modifying content and/or terms associated with the commercial incentive responsive to spatial, temporal, social and topical data associated with the consumer.

7. A system comprising:

a communications manager configured to distribute a copy of a commercial incentive to a consumer via a network;

a commercial incentive manager configured to modify content and/or terms associated with the commercial incentive; and

a distribution manager communicatively connected to the communications manager and the commercial incentive manager, the distribution manager configured to invoke the communications manager to transmit the modified content and/or terms to the consumer via the network responsive to the modification of the content and/or terms.

8. The system of claim 7, wherein the commercial incentive manager is configured to modify content associated with the commercial incentive by modifying text, graphics, video or audio content associated with the commercial incentive.

9. The system of claim 7, wherein the commercial incentive manager is configured to modify terms associated with the commercial incentive by modifying at least one of:

an identification of a product or service to which the commercial incentive relates;

an incentive model associated with the commercial incentive;

a discount amount or rate associated with the commercial incentive;

a rebate amount associated with the commercial incentive;

a duration associated with the commercial incentive; and

an identification of an additional product or service to be delivered to a consumer upon redemption of the commercial incentive.

10. The system of claim 7, wherein the commercial incentive manager is configured to modify content and/or terms associated with the commercial incentive responsive to revisions to the content and/or terms input by an advertiser.

11. The system of claim 7, wherein the commercial incentive engine is configured to modify content and/or terms associated with the commercial incentive responsive to business information provided by an advertiser.

12. The system of claim 7, wherein the commercial incentive engine is configured to modify content and/or terms associated with the commercial incentive responsive to spatial, temporal, social and topical data associated with the consumer.

13. A computer program product comprising a computer-readable medium having computer program logic recorded thereon for enabling a processing unit to dynamically augment a commercial incentive, the computer program logic comprising:

first means for enabling the processing unit to distribute a copy of a commercial incentive to a consumer via a network;

second means for enabling the processing unit to modify content and/or terms associated with the commercial incentive;

third means for enabling the processing unit to transmit the modified content and/or terms to the consumer via the network responsive to the modification of the content and/or terms of the commercial incentive.

14. The computer program product of claim 13, wherein the second means comprises means for enabling the processing unit to modify text, graphics, video or audio content associated with the commercial incentive.

15. The computer program product of claim 13, wherein the second means comprises means for enabling the processing unit to modify at least one of:

an identification of a product or service to which the commercial incentive relates;

an incentive model associated with the commercial incentive;

a discount amount or rate associated with the commercial incentive;

a rebate amount associated with the commercial incentive;

a duration associated with the commercial incentive; and

an identification of an additional product or service to be delivered to a consumer upon redemption of the commercial incentive.

16. The computer program product of claim 13, wherein the second means comprises means for enabling the processing unit to modify content and/or terms associated with the commercial incentive responsive to revisions to the content and/or terms input by an advertiser.

17. The computer program product of claim 13, wherein the second means comprises means for enabling the processing unit to modify content and/or terms associated with the commercial incentive responsive to business information provided by an advertiser.

18. The computer program product of claim 13, wherein the second means comprises means for enabling the processing unit to modify content and/or terms associated with the commercial incentive responsive to spatial, temporal, social and topical data associated with the consumer.

19. A method for distributing a commercial incentive to a consumer, comprising:

matching a commercial incentive to a consumer;

determining content and/or terms to be associated with the commercial incentive based on user data associated with the consumer, wherein the user data comprises at least one of spatial, temporal, social or topical data associated with the consumer;

associating the determined content and/or terms with the commercial incentive; and

distributing the commercial incentive to the consumer over a network.

20. The method of claim 19, wherein determining content to be associated with the commercial incentive comprises:

determining text, graphics, video or audio content to be associated with the commercial incentive.

21. The method of claim 19, wherein determining terms to be associated with the commercial incentive comprises determining at least one of:

an identification of a product or service to which the commercial incentive relates;

an incentive model associated with the commercial incentive;

a discount amount or rate associated with the commercial incentive;

a rebate amount associated with the commercial incentive;

a duration associated with the commercial incentive; and

an identification of an additional product or service to be delivered to a consumer upon redemption of the commercial incentive.

22. A system, comprising:

a matching manager configured to match a commercial incentive to a consumer;

a commercial incentive manager configured to determine content and/or terms to be associated with the commercial incentive based on user data associated with the consumer, wherein the user data comprises at least one of spatial, temporal, social or topical data associated with the consumer, and to associate the determined content and/or terms with the commercial incentive; and

a distribution manager configured to distribute the commercial incentive to the consumer over a network.

23. The system of claim 22, wherein the commercial incentive manager is configured to determine text, graphics, video or audio content to be associated with the commercial incentive.

24. The system of claim 22, wherein the commercial incentive manager is configured to determine at least one of:

an identification of a product or service to which the commercial incentive relates;

an incentive model associated with the commercial incentive;

a discount amount or rate associated with the commercial incentive;

a rebate amount associated with the commercial incentive;

a duration associated with the commercial incentive; and

an identification of an additional product or service to be delivered to a consumer upon redemption of the commercial incentive.