MOBILE DEVICE MARKETING AND ADVERTISING PLATFORMS, METHODS, AND SYSTEMS

• US 20090138361A1
• Filed: 01/30/2009
• Published: 05/28/2009
• Est. Priority Date: 07/09/2007
• Status: Active Grant

• Current Assignee: Red Rock, Series 58 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Velti PLC
• Inventors: Michalareas, Theodore, Tsakalos, Konstantinos, Moukas, Alexandros, Dendris, Nikolaos, Giannakis, Konstantinos, Kontarinis, Dimitrios, Kaskavelis, Christos, Nassiakou, Maria
• Granted Patent: US 8,352,307 B2
• Time in Patent Office: Days
• US Class Current: 705/14.140
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 20/108 Remote banking, e.g. home banking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.

Claims

1. A method for reserving a transaction comprising the steps of:

offering a transaction over a mobile device communication link using a mobile marketing device platform;

receiving a response to the offer of the transaction by way of the mobile communication device link;

generating a scanable identifier as a confirmation of receiving the response to the offer; and

wirelessly transmitting the scanable identifier over the mobile communication device link for processing by a decoding device as proof of confirmation.

2. The method of claim 1 wherein the offered transaction is the sale of a product or service.

3. The method of claim 1 wherein the offered transaction is the sale of tickets to an event.

4. The method of claim 1 wherein the response to the offered transaction is the purchase of a product or service.

5. The method of claim 1 wherein the response to the offered transaction is the reservation of the ability to purchase of a product or service.

6. The method of claim 1 wherein the response to the offered transaction is the purchase of tickets to an event.

7. The method of claim 1 wherein the scanable identifier is a 2-D barcode.

8. The method of claim 1 further comprising the step of pre-registering for notice of the transaction.

9. An apparatus for reserving a transaction over a mobile device link comprising:

a mobile marketing platform comprising a transmitter for offering a transaction over a communication link; and

a barcode generator for generating a barcode as a confirmation of receiving the response to the offer;

wherein the transmitter transmits the barcode using a wireless protocol and decoding of the barcode serves as proof of confirmation.

10. The apparatus of claim 9 wherein the barcode is a 2-D barcode.

11. The apparatus of claim 9 further comprising a mobile device having a mobile device transmitter for responding to the offer of the transaction.

12. The apparatus of claim 9 wherein the bar code is transmitted as part of a SMS message.

13. The apparatus of claim 9 wherein the mobile marketing platform is linked to an electronic marketplace, wherein the mobile marketing platform is configured to allow targeted audiences of a mobile advertising campaign to interact with the electronic marketplace.

14. A method for reserving a product for future purchase, the method comprising

transmitting a request for a reservation to a mobile inventory reservation system using a mobile-originated message;

requesting the reservation from an inventory system for a user profile and the product;

generating a reservation identifier using the inventory system;

combining the reservation identifier and user profile information to create a mobile-terminated message; and

transmitting the mobile-terminated message to the consumer, the mobile-terminated message formatted such that it can be processed using an optical reader.

15. The method of claim 14 wherein the Bluetooth wireless technology is used to perform the transmission steps.

16. The method of claim 14 wherein the mobile-terminated message is encrypted.

17. The method of claim 16 further comprising the step of performing a request for verification for the encrypted message to the mobile inventory reservation system with additional user profile information.

18. The method of claim 14 further comprising the step of returning an indication that the product has been successfully reserved.