GENERATING GEOGRAPHICAL KEYWORDS FOR GEOTARGETING SEARCH ENGINE-OFFERED ADVERTISEMENTS

• US 20090138445A1
• Filed: 11/21/2008
• Published: 05/28/2009
• Est. Priority Date: 11/26/2007
• Status: Active Grant

• Current Assignee: Urban Mapping, Inc.
• Original Assignee: Urban Mapping, Inc.
• Inventors: White, Ian, Fazal, Riyaz, Caro-Bruce, Tim, Walker, Nino
• Granted Patent: US 8,825,683 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A computer-based method for use in geotargeting online ads to users of search engines by allowing comparison of user'"'"'s search terms with a set of geo-keywords. The method includes providing a geographic keyword generator on a server that is linked to the Internet. The method includes providing a spatial database storing classes of geographic keywords. The method continues with receiving a keyword request including a business address from a client node. The keyword generator determines a service area based on this location, and a set of geographic keywords is retrieved from the spatial database that are associated (e.g., within) the determined service area. This set of keywords is transmitted or reported to the client node (e.g., displayed in a web browser or user interface) for use in geotargeting of their online advertisements. The keyword request includes a business type, and the service area is sized based on the business type.

Claims

1. A computer-based method for use in geotargeting online advertisements to users of search engines, comprising:

providing a geographic keyword generator running on a computer communicatively linked to a digital communications network;

providing a spatial database in data storage comprising a plurality of geographic keywords;

from a client node linked to the communications network, receiving a keyword request including location data for an advertiser;

operating the geographic keyword generator to determine a service area based on the location data;

with the geographic keyword generator, retrieving a set of the geographic keywords from the spatial database associated with the determined service area; and

reporting the set of geographic keywords to the client node for use in the geotargeting of the online advertisements.

2. The method of claim 1, wherein the keyword request further includes a business type and the determining of the service area comprises selecting a size of the determined service area based on the business type.

3. The method of claim 1, wherein the determining of the service area further comprises determining whether the location data corresponds to a urban or non-urban locality and the size of the determined service area is smaller for urban localities than for non-urban localities.

4. The method of claim 1, wherein the keyword request further comprises a maximum travel time and the determining of the service area comprises selecting a size of the determined service area based on the maximum travel time.

5. The method of claim 4, wherein the determining of the service area comprises using the maximum travel time to generate a plurality of polygonal areas about a center location chosen based on the location data modeling travel relative to the center location in differing directions and wherein the determined service area comprises a combination of the polygonal areas.

6. The method of claim 1, wherein the location data comprises a location of a service provider and wherein the determining of the service area comprises selecting a service area radius and generating an outer boundary using the service area radius extending outward in all directions from the service provider location.

7. The method of claim 6, wherein the keyword request comprises further area restrictions and wherein the determining of the service area further comprises applying the further area restrictions to modify the outer boundary.

8. The method of claim 1, wherein the geographic keywords in the spatial database are searchable using geographic data corresponding to the determined service area.

9. The method of claim 8, wherein the geographic keywords are associated with classes of spatial data including at least one of:

neighborhoods, area codes, parks;

rail systems, postal codes, landmarks, hospitals, mass transit systems, administrative boundaries, museums, airports, schools, governmental boundaries, geographic features, bus stations, train stations, cultural attractions, and post offices.

10. The method of claim 1, further comprising with the client node modifying a website definition or advertising search term set to include at least a subset of the set of geographic keywords.

11. A method for targeting a website toward online searchers based on geographical information submitted to a search engine in an online search, comprising:

receiving a keyword request with a keyword generator run by a processor of a computer, the keyword request including a geographic location associated with a service provider and a business type associated with the service provider;

operating the keyword generator to determine a geographically defined service area for the service provider using the geographic location as a center point and using the business type to define a size of the service area;

querying a spatial database using the service area to identify a set of geographic keyword phrases for the service area;

transmitting the set of geographic keyword phrases to a client node; and

providing a website on the Internet that has content including at least a portion of the set of geographic keyword phrases.

12. The method of claim 11, wherein the set of geographic keyword phrases are associated with classes of spatial data including at least one of:

neighborhoods, area codes, parks;

rail systems, postal codes, landmarks, hospitals, mass transit systems, administrative boundaries, museums, airports, schools, governmental boundaries, geographic features, bus stations, train stations, cultural attractions, and post offices.

13. The method of claim 12, wherein the keyword generator includes data defining a maximum travel time and wherein the service area is defined by applying the maximum travel time to the center point.

14. The method of claim 11, further comprising defining an online advertisement search term provided to a search engine provider to include one of more of the geographic keyword phrases.

15. A computer readable medium for generating sets of geographic modifiers for use in geotargeting via a search engine, comprising:

computer readable program code devices configured to cause a computer to effect generating a definition of a geographic service area for a business;

computer readable program code devices configured to cause the computer to effect searching a spatial database comprising geo-keywords using the geographic service area to retrieve a set of geo-keywords associated the geographic service area; and

computer readable program code devices configured to cause the computer to effect reporting the set of geo-keywords to a client node.

16. The computer readable medium of claim 15, further comprising computer readable program code devices configured to cause a computer to effect receiving a keyword request including a business address and wherein the generating of the definition of the geographic service area comprises associating a central point of the geographic service area with a geographical location corresponding with the business address.

17. The computer readable medium of claim 16, further comprising computer readable program code devices configured to cause a computer to effect receiving a business type and wherein the generating of the definition of the geographic service area comprises sizing the geographic service area based on the business type.

18. The computer readable medium of claim 16, further comprising computer readable program code devices configured to cause a computer to effect receiving a maximum travel time and wherein the generating of the definition of the geographic service area comprises sizing the geographic service area based on the maximum travel time.

19. The computer readable medium of claim 15, wherein the geo-keywords stored in the spatial database are associated with classes of spatial data including at least one of:

neighborhoods, area codes, parks;

rail systems, postal codes, landmarks, hospitals, mass transit systems, administrative boundaries, museums, airports, schools, governmental boundaries, geographic features, bus stations, train stations, cultural attractions, and post offices,

20. The computer readable medium of claim 19, the set of geo-keywords comprises two or more keyword phrases from two or more of the classes of spatial data.