Method and System for Facilitating Content Analysis and Insertion

• US 20090138565A1
• Filed: 11/26/2008
• Published: 05/28/2009
• Est. Priority Date: 11/26/2007
• Status: Abandoned Application

• Current Assignee: Gil Shiff, Yoav Naveh
• Original Assignee: Gil Shiff, Yoav Naveh
• Inventors: Naveh, Yoav, Shiff, Gil
• Application Number:
  US12/324,138
• Publication Number:
  US 20090138565A1
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Disclosed is a system and method for facilitating the analysis and classification of content, and the selection and insertion of relevant content into messages. According to some embodiments of the present invention, there is provided a system and method that may allow for the selection and insertion of relevant content into messages in a computerized network.

Claims

1. A messaging system comprising:

a proxy server adapted to intercept a message sent from a sending messaging client application to a recipient messaging client application;

a content insertion module adapted to insert selected content into the intercepted message, which selected content is selected based on at least one message characteristic; and

wherein said proxy server is further adapted to forward the message, including inserted content, to the recipient messaging client application.

2. The system according to claim 1, wherein said message characteristic is selected from the group consisting of terms, images, message structure, topic profiles, message semantics, sender profile, recipient profile.

3. The system according to claim 2, further comprising a content selection module functionally associated with said insertion module.

4. The system according to claim 3, wherein the selection module is integral with the insertion module.

5. The system according to claim 3, wherein the inserted content includes at least one coded hyperlink which may be used by a user of the recipient messaging client application, wherein using the coded hyperlink initiates a network protocol based request including a code from the coded hyperlink.

6. The system according to claim 5, further comprising a redirect server adapted to:

(1) receive a network based request initiated by a coded hyperlink, (2) update a statistics server based on the code within the request; and

(3) redirect the request based on the code in the request.

7. The system according to claim 6, further comprising a statistics server functionally associated with a profile database and adapted to update a profile on the database in response to receiving codes associated with the reaction of a user of the recipient messaging client application to said inserted content.

8. A method for messaging comprising:

intercepting a message sent from a sending messaging client application to a recipient messaging client application;

inserting selected content into the intercepted message, which selected content is selected based on at least one message characteristic; and

forwarding the message, including inserted content, to the recipient messaging client application.

9. The method according to claim 8, wherein inserting further comprises selecting content based on a characteristic selected from the group consisting of terms, images, message structure, topic profiles, sender profile, recipient profile.

10. The method according to claim 9, wherein inserting further comprises including at least one coded hyperlink which may be used by a user of the recipient messaging client application, wherein using the coded hyperlink initiates a network protocol based request including a code from the coded hyperlink.

11. The method according to claim 10, further comprising (1) receiving a network based request initiated by a coded hyperlink;

(2) updating a statistics server based on the code within the request; and

(3) redirecting the request based on the code in the request.

12. The method according to claim 11, further comprising (1) receiving codes associated with the reaction of a user of the recipient messaging client application to said inserted content, from a statistics server;

and (2) updating a user profile on a profile database in response.

13. The method according to claim 11, further comprising (1) receiving codes associated with the reaction of a user of the recipient messaging client application to said inserted content, from a statistics server;

and (2) updating a topic'"'"'s profile on a profile database in response.

14. A method for building a user semantic profile comprising:

classifying a user'"'"'s topics of interest by analyzing preliminarily available user related data;

comparing said user'"'"'s reaction to content relating to his topics of interest to other user'"'"'s reaction to said content; and

defining groups of users reacting similarly to content of similar topics.

15. The method of claim 14, further comprising:

comparing user profiles'"'"' topics of interest;

constructing a matrix of topics; and

calculating the level of correlation between topics according to level of users'"'"' interest in them.

16. The method of claim 14, further comprising:

analyzing user'"'"'s names;

estimating gender and origin of user; and

adjusting user'"'"'s profiles likelihood of interest for topics based on their estimated gender or origin.

17. The method of claim 16, further comprising:

estimating age, income, place of residence and main language of user; and

adjusting user'"'"'s profiles likelihood of interest for topics, wherein likelihood of interest is based on a group of user characteristics consisting of estimated age, estimated income, estimated place of residence and estimated main language.

18. A method for building a categories database comprising:

extracting data from existing categorized databases;

selecting key data for each of said categories;

searching for said key data at additional data sources;

extracting additional key data from data sources; and

researching for said additional key data.

19. The method of claim 18, further comprising:

altering the relative categorical weight of certain key data, in accordance with its location in the text.

20. The method of claim 18, further comprising:

Using Natural Language Processing techniques for altering the relative categorical weight of certain key data, in accordance with its grammatical characteristics.