APPARATUS, METHOD AND PROGRAM PRODUCT FOR DYNAMICALLY CHANGING ADVERTISING ON AN AVATAR AS VIEWED BY A VIEWING USER
First Claim
1. A method for brokering advertising of products and services in a virtual world, said method comprising the steps of:
- accepting, by a provider of a virtual world, subscriptions from one or more advertisers of a plurality of advertisers willing to pay said provider for brokering advertising of respective products and services offered by said one or more advertisers on a respective persona associated with a respective virtual space belonging to a respective user in a virtual world provided by said provider;
creating a profile for each user of one or more users accessing said virtual world, said profile created for said each user being based on likes and dislikes specified by said each user;
establishing whether a user of said one or more users is interested in becoming an advertising user willing to display advertising of said plurality of advertisers in a virtual space belonging to said user in exchange for receiving a benefit; and
displaying one or more advertisements on a persona associated with a virtual space belonging to said advertising user, wherein said one or more advertisements displayed on said persona associated with said virtual space belonging to said advertising user dynamically changes based on a viewing user of said one or more users viewing said persona of said advertising user, said one or more advertisements displayed to said viewing user being based on a profile created for said viewing user, and wherein said one or more advertisements displayed on said persona of said advertising user varies from one viewing user to another viewing user viewing said persona of said advertising user simultaneously in a real time mode.
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Abstract
A method, system and program product for brokering advertising of products and services in a virtual world. The method includes accepting subscriptions from advertisers willing to pay for advertising products and services on a persona associated with a virtual space belonging to a virtual world user, creating a user profile based on specified likes/dislikes and establishing whether a user is willing to display advertising on their persona in the virtual world in exchange for receiving a benefit. Further, the method includes displaying advertisements on the persona, such that, the one or more advertisements displayed on the persona dynamically changes based on a viewing user viewing the persona of the advertising user, the one or more advertisements displayed to the viewing user being based on a viewing user profile, such that, the advertisements displayed on the persona varies simultaneously in real time mode from one viewing user to another.
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Citations
20 Claims
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1. A method for brokering advertising of products and services in a virtual world, said method comprising the steps of:
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accepting, by a provider of a virtual world, subscriptions from one or more advertisers of a plurality of advertisers willing to pay said provider for brokering advertising of respective products and services offered by said one or more advertisers on a respective persona associated with a respective virtual space belonging to a respective user in a virtual world provided by said provider; creating a profile for each user of one or more users accessing said virtual world, said profile created for said each user being based on likes and dislikes specified by said each user; establishing whether a user of said one or more users is interested in becoming an advertising user willing to display advertising of said plurality of advertisers in a virtual space belonging to said user in exchange for receiving a benefit; and displaying one or more advertisements on a persona associated with a virtual space belonging to said advertising user, wherein said one or more advertisements displayed on said persona associated with said virtual space belonging to said advertising user dynamically changes based on a viewing user of said one or more users viewing said persona of said advertising user, said one or more advertisements displayed to said viewing user being based on a profile created for said viewing user, and wherein said one or more advertisements displayed on said persona of said advertising user varies from one viewing user to another viewing user viewing said persona of said advertising user simultaneously in a real time mode. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for dynamically altering an advertisement seen on a persona associated with a user in a virtual world, comprising:
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a network communications channel; at least one server connected to said network communications channel and being configured to host an online virtual world application hosted by a provider of a virtual world, said at least one server comprising a processor configured to execute processing functions and to coordinate a plurality of activities and events for hosting said online virtual world application; one or more clients connected to said network communications channel, each of said one or more clients having a user interface for allowing a user of one or more users access to said virtual world created by said online virtual world application; a tool deployed on said at least one server, said tool being configured to broker advertising of advertisements between one or more advertisers and one or more users of said online virtual world application, said tool further comprising; an advertiser module for receiving input pertaining to one or more advertisers willing to advertise in said virtual world; a subscription module for receiving subscription input corresponding to an advertiser of said one or more advertisers interested in advertising products and services on a respective persona associated with a respective virtual space belonging to a respective user in said virtual world; an account user module for creating an account for a respective user seeking access to said virtual world; a user profile module for creating a profile for said respective user, said profile containing likes and dislikes with respect to products and services offered by said one or more advertisers; an advertising user module for identifying an advertising user of said one or more users willing to display an advertisement on a persona associated with said advertising user in said virtual world; and an advertising profile module for displaying an advertisement on said respective persona associated with said advertising user based on a profile created for a respective viewing user, said advertisement displayed on said respective persona associated with said virtual space belonging to said advertising user corresponding to a profile created for said respective viewing user, wherein a different viewing user sees, in real time, a different advertisement on said respective persona associated with said advertising user. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A computer system for dynamically altering an advertisement seen on a persona associated with a user in a virtual world, said computer system comprising:
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a central processing unit; first program instructions to accept input of one or more subscriptions from one or more advertisers of a plurality of advertisers willing to pay for brokering advertising of respective products and services offered by said one or more advertisers on a respective persona associated with a respective user in a virtual world; second program instructions to create a profile for each user of one or more users participating in said virtual world, said profile created for said each user being based on likes and dislikes specified by said each user, said second program instructions including instructions to establish whether a current user of said one or more users accessing said virtual world is interested in becoming an advertising user who is willing to display advertising of said plurality of advertisers in a virtual space belonging to said current user in exchange for receiving a benefit; third program instructions to dynamically display one or more advertisements on a persona associated with a virtual space belonging to said advertising user, wherein said one or more advertisements dynamically displayed on said persona associated with said virtual space belonging to said advertising user is altered in real time mode based on a viewing user of said one or more users viewing said persona of said advertising user, said one or more advertisements displayed being based on a profile created for said viewing user, and wherein said one or more advertisements displayed on said persona of said advertising user varies from one viewing user to another viewing user viewing said persona of said advertising user simultaneously in a real time mode, and wherein said first, second and third program instructions are stored in said computer system for execution by said central processing unit. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification