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APPARATUS, METHOD AND PROGRAM PRODUCT FOR DYNAMICALLY CHANGING ADVERTISING ON AN AVATAR AS VIEWED BY A VIEWING USER

  • US 20090144105A1
  • Filed: 12/04/2007
  • Published: 06/04/2009
  • Est. Priority Date: 12/04/2007
  • Status: Active Grant
First Claim
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1. A method for brokering advertising of products and services in a virtual world, said method comprising the steps of:

  • accepting, by a provider of a virtual world, subscriptions from one or more advertisers of a plurality of advertisers willing to pay said provider for brokering advertising of respective products and services offered by said one or more advertisers on a respective persona associated with a respective virtual space belonging to a respective user in a virtual world provided by said provider;

    creating a profile for each user of one or more users accessing said virtual world, said profile created for said each user being based on likes and dislikes specified by said each user;

    establishing whether a user of said one or more users is interested in becoming an advertising user willing to display advertising of said plurality of advertisers in a virtual space belonging to said user in exchange for receiving a benefit; and

    displaying one or more advertisements on a persona associated with a virtual space belonging to said advertising user, wherein said one or more advertisements displayed on said persona associated with said virtual space belonging to said advertising user dynamically changes based on a viewing user of said one or more users viewing said persona of said advertising user, said one or more advertisements displayed to said viewing user being based on a profile created for said viewing user, and wherein said one or more advertisements displayed on said persona of said advertising user varies from one viewing user to another viewing user viewing said persona of said advertising user simultaneously in a real time mode.

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