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PROVIDING A USER DRIVEN, EVENT TRIGGERED ADVERTISEMENT

  • US 20090144124A1
  • Filed: 11/30/2007
  • Published: 06/04/2009
  • Est. Priority Date: 11/30/2007
  • Status: Abandoned Application
First Claim
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1. One or more computer storage media having a plurality of computer software components embodied thereon to add advertising content to a web page, the system comprising:

  • a call receiving component for receiving a call from a web browser;

    a user-interaction component for receiving user-interaction data from the web browser that describes a user interaction with the web page;

    a selection component for selecting a first visual object on the web page to associate with an advertisement; and

    a modification component for sending a modification instruction to the web browser to modify the first visual object so that the first visual object presents the advertisement to a user in response to a first user interaction with the first visual object and to modify the appearance of the first visual object so that the first visual object is differentiated from surrounding nonselected visual objects.

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