PROVIDING A USER DRIVEN, EVENT TRIGGERED ADVERTISEMENT

• US 20090144124A1
• Filed: 11/30/2007
• Published: 06/04/2009
• Est. Priority Date: 11/30/2007
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: BAL, HRISHIKESH M., RIEDY, KEVIN, NAJM, TAREK, ZEN, LEE-MING, SURENDRAN, ARUNGUNRAM C.
• Application Number:
  US11/948,739
• Publication Number:
  US 20090144124A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search

Abstract

Systems and methods are provided for adding an advertisement to a web page by associating advertisements with one or more visual objects e.g., text and/or pictures. Embodiments of the present invention include a method for selecting visual objects and associating the visual object with an advertisement after the web page has been displayed to the user. The visual object may be selected in part based on the user'"'"'s interactions with the web page. An additional embodiment of the present invention displays the associated advertisement after a user clicks on or hovers over the selected visual object.

Claims

1. One or more computer storage media having a plurality of computer software components embodied thereon to add advertising content to a web page, the system comprising:

a call receiving component for receiving a call from a web browser;

a user-interaction component for receiving user-interaction data from the web browser that describes a user interaction with the web page;

a selection component for selecting a first visual object on the web page to associate with an advertisement; and

a modification component for sending a modification instruction to the web browser to modify the first visual object so that the first visual object presents the advertisement to a user in response to a first user interaction with the first visual object and to modify the appearance of the first visual object so that the first visual object is differentiated from surrounding nonselected visual objects.

2. The media of claim 1, further comprising a key word extraction component for selecting one or more key words within text on the web page and communicating the one or more key words to the selection component.

3. The media of claim 1, wherein the selection component is further configured to select an unselected visual object after the web page has been displayed, wherein the selection of the unselected visual object is based at least on a second user interaction that occurs after the web page has been displayed to the user.

4. The media of claim 1, wherein the selection component is further configured to deselect a selected visual object after the web page has been displayed, wherein the selected visual object is deselected based at least on a third user interaction that occurs after the web page has been displayed to the user.

5. The media of claim 1, further comprising an advertisement presentation component for:

choosing the advertisement to associate with the first visual object based at least on the nature of the first visual object; and

sending the advertisement to the web browser.

6. The system of media 1, wherein the first visual object is selected based on one or more user interactions including one or more of a click on the first visual object and a hover over the first visual object.

7. The system of media 1, further comprising:

a characteristic component for sending a content-characteristic instruction to the web browser to provide a second visual object that communicates a characteristic of the advertisement that is presented in response to the interaction with the first visual object.

8. A method for associating advertisements with visual objects on a web page, the method comprising:

selecting one or more visual objects within the web page to associate with an advertisement, wherein the one or more visual objects are selected based at least on user interaction data received after the web page is requested by a user;

causing the one or more visual objects to be transformed into one or more interactive visual objects that present an associated advertisement to the user when the user interacts with the one or more interactive visual objects;

causing the one or more interactive visual objects to be displayed with a first visual indication that the one or more visual objects are interactive; and

causing a second visual indication to be displayed adjacent to the one or more interactive visual objects that communicates a characteristic of the associated advertisement that is presented upon a user interaction with the one or more interactive visual objects.

9. The method of claim 8, further comprising transforming an interactive visual object back into a noninteractive visual object after the web page has been displayed, wherein the transforming of the interactive visual object is based at least on user interaction data that is received after the web page has been displayed to the user.

10. The method of claim 8, further comprising transforming one or more noninteractive visual objects into one or more interactive visual objects after the web page has been displayed, wherein the transforming of the one or more noninteractive visual objects is based at least on user interaction data that is received after the web page has been displayed to the user.

11. The method of claim 10, wherein the user interaction includes one or more of:

a click;

a hover over a visual object;

a scroll up the web page;

a scroll down the web page;

a dwell time on the web page;

a keystroke on a keyboard; and

a highlight of a visual object.

12. The method of claim 8, further comprising associating each of the one or more interactive visual objects with a related advertisement so that the related advertisement is displayed when the user interacts with the one or more interactive visual objects.

13. The method of claim 8, wherein an interactive visual object is a word that is identified by a key word extraction program.

14. The method of claim 8, wherein the first visual indication is one or more of:

an underline;

a double underline;

a bold;

a highlight;

a flash; and

a color change.

15. A method in a computer system for displaying on a display device a secondary content associated with an interactive visual object within a web page, wherein the secondary content is presented in response to a user interaction with the interactive visual object that is received through a user interface selection device, the method comprising:

displaying on the display device a first visual indication for an interactive visual object, wherein the first visual indication distinguishes the interactive visual object from a noninteractive visual object;

displaying on the display device a second visual indication that communicates a characteristic of the secondary content, wherein the second visual indication is proximate to the first visual indication; and

displaying on the display device the secondary content upon receiving interaction data from the user interface selection device.

16. The method of claim 15, wherein the secondary content is displayed upon receiving the interaction data from the user interface selection device that indicates a user is interacting with the first visual indication.

17. The method of claim 15, wherein the secondary content is displayed upon receiving the interaction data from the user interface selection device that indicates a user is interacting with the second visual indication.

18. The method of claim 15, wherein the secondary content includes one or more of the following:

an advertisement;

a video;

a digital picture;

an online reference;

an online store; and

a search result for the interactive visual object.

19. The method of claim 15, wherein the interaction data from the user interface selection device includes one or more of the following:

a click;

a hover over a visual object;

a scroll up the web page;

a scroll down the web page;

a dwell time on the web page;

a keystroke on a keyboard; and

a highlight of a visual object.

20. The method of claim 15, further comprising displaying on the display device a legend that explains the meaning of one or more second visual indications.