Systems and Methods for Measuring Data Distribution Effects

• US 20090144129A1
• Filed: 07/14/2008
• Published: 06/04/2009
• Est. Priority Date: 07/13/2007
• Status: Abandoned Application

• Current Assignee: HBC Solutions Incorporated (AEG Holdings, Inc.)
• Original Assignee: HBC Solutions Incorporated (AEG Holdings, Inc.)
• Inventors: Waxman, David, Lichstein, Alexander, DeMello, Marco, Tadlock, Craig, Grouf, Nicholas A.
• Application Number:
  US12/172,945
• Publication Number:
  US 20090144129A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 16/438 Presentation of query results
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0603 Catalogue ordering

Abstract

Disclosed herein are methods and systems for measuring the effects of certain types of data on users. A response is stored to a first query related to a brand in association with an indication that the first query was provided to at least one recipient after a direct marketing campaign was initiated. Another response is stored to a second query related to the brand in association with an indication that the second query was provided to at least one recipient after an awareness campaign was initiated. The responses to the first query and the second query are compared. A report is generated indicating the efficacy of the awareness campaign at least partly based on the comparison.

Claims

1. A method of measuring communication efficacy, the method comprising:

after a first direct marketing campaign related to a product or service associated with a first brand has been initiated, transmitting over a network a first query to be provided to one or more entities regarding the first brand;

after an awareness campaign related to the brand has been initiated, transmitting over the network a second query to be provided to one or more entities regarding the first brand;

storing responses to the first query and the second query in a computer readable medium;

comparing responses to the first query with responses to the second query; and

providing an indication of the awareness campaign efficacy at least partly based on differences between responses to the first query and the second query.

2. The method as defined in claim 1, wherein the first query and the second query request the same information.

3. The method as defined in claim 1, wherein the first direct marketing campaign includes one or more types of communications, including a coupon and/or a mailing.

4. The method as defined in claim 1, wherein the first direct marketing campaign includes one or more types of communications asking a recipient to take a specified action.

5. The method as defined in claim 1, wherein the first direct marketing campaign includes one or more types of communications asking a recipient to call a specified phone number.

6. The method as defined in claim 1, wherein the first direct marketing campaign includes one or more types of communications asking a recipient to send an email to a specified address.

7. The method as defined in claim 1, wherein the first direct marketing campaign includes one or more types of communications asking a recipient to visit a website associated with the brand.

8. The method as defined in claim 1, wherein the first direct marketing campaign includes one or more types of communications instructing a recipient on the use of a first coupon.

9. The method as defined in claim 1, wherein the first query relates to recognition level of the brand.

10. The method as defined in claim 1, wherein the first query relates to how favorably the brand is viewed.

11. The method as defined in claim 1, wherein the awareness campaign does not request that a recipient take a specific action.

12. The method as defined in claim 1, the method further comprising generating a report indicating the percentage change in responses with respect to the first query and second query.

13. The method as defined in claim 1, the method further comprising generating a report indicating the percentage change in responses with respect to the first query and second query for a first identified demographic group and a second identified demographic group.

14. The method as defined in claim 1, the method further comprising measuring efficacy of the awareness campaign using website log data.

15. The method as defined in claim 1, the method further comprising measuring efficacy of the awareness campaign using phone log data.

16. The method as defined in claim 1, the method further comprising measuring efficacy of the awareness campaign using email log data.

17. The method as defined in claim 1, the method further comprising measuring efficacy of the awareness campaign using advertisement broadcast verification data.

18. The method as defined in claim 1, the method further comprising measuring efficacy of the awareness campaign using ratings data.

19. The method as defined in claim 1, wherein the awareness campaign is conducted at the same time as a second direct marketing campaign.

20. The method as defined in claim 1, wherein the first direct marketing campaign is conducted a first specified period of time before the awareness campaign.

21. The method as defined in claim 1, wherein the first query is provided to a first entity using one or more of a telephonic device, an email, a physical mailing and/or a web form.

22. Programmatic code stored on a computer readable medium, that when executed is configured to:

store a response to a first query related to a brand in association with an indication that the first query was provided to at least one recipient after a direct marketing campaign was initiated;

store a response to a second query related to the brand in association with an indication that the second query was provided to at least one recipient after an awareness campaign was initiated;

compare the responses to the first query and the second query; and

generate a report indicating the efficacy of the awareness campaign at least partly based on the comparison.

23. The code as defined in claim 22, wherein the first query and the second query request the same information.

24. The code as defined in claim 22, wherein the code is further configured to store usage information with respect to coupons provided during the direct marketing campaign.

25. The code as defined in claim 22, wherein the code is further configured to store call quantity information with respect to calls placed to a phone number provided via the direct marketing campaign to consumers.

26. The code as defined in claim 22, wherein the code is further configured to store email quantity information with respect to emails received at an email address provided via the direct marketing campaign to consumers.

27. The code as defined in claim 22, wherein the code is further configured to store web page view information for a web page associated with the direct marketing campaign.

28. The code as defined in claim 22, wherein the first query relates to recognition level of the brand.

29. The code as defined in claim 22, wherein the first query relates to how favorably the brand is viewed.

30. The code as defined in claim 22, wherein the code is further configured to generate a report indicating a percentage change in responses with respect to the first query and second query.

31. The code as defined in claim 22, wherein the code is further configured to generate a report indicating the percentage change in responses with respect to the first query and second query for a first identified demographic group and a second identified demographic group.

32. The code as defined in claim 22, wherein the code is further configured to measure efficacy of the awareness campaign using website log data.

33. The code as defined in claim 22, wherein the code is further configured to measure efficacy of the awareness campaign using phone log data.

34. The code as defined in claim 22, wherein the code is further configured to measure efficacy of the awareness campaign using email log data.

35. The code as defined in claim 22, wherein the code is further configured to measure efficacy of the awareness campaign using advertisement broadcast verification data.

36. The code as defined in claim 22, wherein the code is further configured to measure efficacy of the awareness campaign using ratings data.

37. The code as defined in claim 22, wherein the code is further configured to provide the first query to a first entity using one or more of a telephonic device, an email, a physical mailing and/or a web form.