Advertising method and apparatus

• US 20090144131A1
• Filed: 07/28/2008
• Published: 06/04/2009
• Est. Priority Date: 07/03/2001
• Status: Abandoned Application

• Current Assignee: Apptera Incorporated
• Original Assignee: Apptera Incorporated
• Inventors: Appadurai, Arumugam, Chiu, Leo, Steul, Donald R.
• Application Number:
  US12/220,794
• Publication Number:
  US 20090144131A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: H04M 3/4938 comprising a voice browser which renders and interprets, e.g. VoiceXML

Abstract

In an apparatus that creates and distributes voice advertisements to end users, the apparatus includes a voice advertising portal and a network coupled to the voice advertising portal. A voice application server determines which portions of a voice advertisement will be cached locally at the voice advertising portal for subsequent local retrieval during user interaction with the voice advertising portal.

Claims

1. An apparatus to create and distribute voice advertisements to end users, the apparatus comprising:

a voice advertising portal;

a network coupled to the voice advertising portal;

a voice application server coupled to the voice advertising portal and the network, wherein the voice application server determines which portions of a voice advertisement will be cached locally at the voice advertising portal for subsequent local retrieval during user interaction with the voice advertising portal.

2. The apparatus as recited in claim 1 wherein the network is a wireless data communication network.

3. The apparatus as recited in claim 1 wherein the network is a telephony network.

4. The apparatus as recited in claim 1 wherein the voice application further performs static optimization of portions of the voice advertisement.

5. The apparatus as recited in claim 1 wherein the voice application further performs dynamic optimization of portions of the voice advertisement.

6. The apparatus as recited in claim 1 wherein the voice application server is further to identify at least one advertisement for a user of the apparatus.

7. The apparatus as recited in claim 1 wherein the voice application server receives targeted advertisements for users of the voice application server based on information associated with the users.

8. The apparatus as recited in claim 1 wherein the voice advertisement includes an interactive application embedded therein.

9. The apparatus as recited in claim 8 wherein the voice advertisement includes an invitation for the user to activate the embedded interactive application.

10. An apparatus comprising:

a voice application server to communicate voice-based advertisements to a plurality of users, the voice application server further to determine which portions of a voice application will be cached locally for subsequent local retrieval during user interaction with the voice application;

a static content optimizer coupled to the voice application server to identify files containing static content and tag the files containing static content with a static tag; and

a dynamic content optimizer coupled to the voice application server to identify files containing dynamic content and determines whether to cache each file containing dynamic content, the dynamic content optimizer further to tag the files containing dynamic content with an appropriate dynamic tag.

11. The apparatus as recited in claim 10 wherein the static content optimizer is a component within the voice application server.

12. The apparatus as recited in claim 10 wherein the dynamic content optimizer is a component within the voice application server.

13. The apparatus as recited in claim 10 wherein the voice-based advertisement includes an interactive application embedded therein.

14. The apparatus as recited in claim 10 further comprising a report manager coupled to the voice application server to monitor execution of the voice application.

15. The apparatus as recited in claim 14 wherein the report manager further generates statistics associated with a plurality of voice application deployments, wherein the statistics are generated upon initial execution of the voice application and after modification of the voice application.