FEATURE-VALUE ATTACHMENT, RERANKING AND FILTERING FOR ADVERTISEMENTS
First Claim
1. One or more computer-storage media embodying computer-useable instructions for performing a method comprising:
- receiving an advertisement from an advertiser;
receiving one or more feature-value pairs;
associating the one or more feature-value pairs with the advertisement; and
storing the advertisement and the one or more feature-value pairs for use in an advertisement system that provides advertisements for presentation in conjunction with primary content.
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Accused Products
Abstract
An approach is provided for associating structured information as feature-value pairs with advertisements at an advertisement system that provides advertisements for presentation with primary content. Feature-value pairs corresponding with advertisements describe features of the products or services associated with the advertisements. The feature-value pairs may be used by the advertisement system in a number of different manners, including, among other things: using the feature-value pairs during selection of advertisements for presentation with primary content: allowing users to sort and/or filter advertisements during presentation with primary content based on the associated feature-value pairs; exposing additional information with the advertisements; facilitating fraud detection for the advertisement system; and enabling a hybrid pricing model.
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Citations
20 Claims
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1. One or more computer-storage media embodying computer-useable instructions for performing a method comprising:
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receiving an advertisement from an advertiser; receiving one or more feature-value pairs; associating the one or more feature-value pairs with the advertisement; and storing the advertisement and the one or more feature-value pairs for use in an advertisement system that provides advertisements for presentation in conjunction with primary content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. One or more computer-storage media embodying computer-useable instructions for performing a method comprising:
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presenting a plurality of advertisements with primary content, wherein at least a portion of the advertisements each have associated feature-value pairs; presenting one or more user interface elements with the advertisements, wherein the one or more user interface elements allow the advertisements to be sorted or filtered based on the feature-value pairs associated with the at least a portion of the advertisements; receiving a user command via at least one of the user interface elements to sort or filter the advertisements; and sorting or filtering the advertisements based on the user command. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. One or more computer-storage media comprising computer-useable instructions for performing a method comprising:
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receiving a request for advertisements for presentation with primary content; selecting the advertisements for presentation with the primary content based at least in part on feature-value pairs associated with at least a portion of the advertisements; and communicating the advertisements for presentation with the primary content. - View Dependent Claims (17, 18, 19, 20)
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Specification