MOBILE ADVERTISEMENT METHOD

• US 20090144145A1
• Filed: 08/11/2008
• Published: 06/04/2009
• Est. Priority Date: 12/04/2007
• Status: Abandoned Application

• Current Assignee: Electronics and Telecommunications Research Institute
• Original Assignee: Electronics and Telecommunications Research Institute
• Inventors: Choi, Song In, Park, Man Ho, Yoon, Byung Sik
• Application Number:
  US12/189,247
• Publication Number:
  US 20090144145A1
• Time in Patent Office: Days
• US Class Current: 705/14.640
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

The present invention relates to a mobile advertising method that performs mobile advertisement using a deep-packet inspection performed in a wireless Internet system and location information. An exemplary embodiment of the present invention includes grasping a purchasing tendency of a subscriber using deep packet inspection of an electronic surveillance system; and providing advertisement for desired goods to the subscriber by connecting the grasped purchasing tendency of the subscriber with a location-based service (LBS). Accordingly, the present invention can contribute to an increase in sales profits of the service provider to reduce the resistance and burden for the installation of the electronic surveillance system, and maximize the advertising effect of the advertiser. Further, the subscriber can receive required information on the basis of the current location.

Claims

1. A mobile advertising method in a wireless Internet system, comprising:

grasping a purchasing tendency of a subscriber using deep packet inspection of an electronic surveillance system; and

providing advertisement for desired goods to the subscriber by connecting the grasped purchasing tendency of the subscriber with a location-based service (LBS).

2. The method of claim 1, further comprising

discounting a part of a call charge of the subscriber when the deep packet inspection is accepted.

3. The method of claim 1, wherein the grasping of the purchasing tendency includes:

receiving an advertisement request from an advertiser to set advertising goods into an IP probe using the electronic surveillance system;

when the subscriber searches information about the advertising goods, detecting the advertising goods by performing deep packet data search using the IP probe;

collecting information about the subscriber who searches the advertising goods; and

grasping the purchasing tendency of the subscriber by analyzing and processing the collected subscriber information and registering the purchasing tendency.

4. The method of claim 3, wherein the setting of advertising goods into the IP probe includes:

allowing a delivery device of the electronic surveillance system to request the IP probe to search the advertising goods; and

allowing the IP probe to target the advertising goods using a tapping device.

5. The method of claim 3, wherein the providing of the advertisement for the purchasing goods includes:

registering information about a store to be advertised according to the request for registering the location of the store of the advertiser;

requesting the location of a subscriber who searches the advertising goods to the LBS server; and

receiving the location of a subscriber who searches the advertising goods from the LBS server to provide advertisement suitable for the location of the subscriber to the subscriber.

6. The method of claim 5, wherein the requesting of the location of the subscriber to the LBS server periodically requests the information about the location of a subscriber who searches the advertising goods to the LBS server.

7. The method of claim 5, wherein the providing of the advertisement to the subscriber provides the advertisement for the advertising goods to the subscriber when the location of the subscriber is close to the location of the store.

8. The method of claim 5, wherein the providing of the advertisement to the subscriber provides information about a store of the advertiser where is the closest to the location of the subscriber to the subscriber when the subscriber does not approach the store of the advertiser even after the passage of a predetermined time.