METHODS AND SYSTEMS FOR TRACKING ELECTRONIC COMMERCE TRANSACTIONS

• US 20090144146A1
• Filed: 10/20/2008
• Published: 06/04/2009
• Est. Priority Date: 10/18/2007
• Status: Active Grant

• Current Assignee: Rakuten Group, Inc.
• Original Assignee: Linkshare Corporation (Rakuten Group, Inc.)
• Inventors: Bryant, Nathan, Syrett, Matthew, Silverstein, Steven, Fan, Shaochen, Levine, Jonathan
• Granted Patent: US 8,271,329 B2
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04L 2209/56 Financial cryptography, e.g. electronic payment or e-cash
• CPC Class Codes: H04L 9/3236 using cryptographic hash functions
• CPC Class Codes: H04L 9/3297 involving time stamps, e.g. generation of time stamps

Abstract

Systems and methods are disclosed for tracking user access to an advertisement and user transactions with an electronic commerce computer associated with the advertisement. In accordance with one aspect of the disclosed technology, a transaction tracking computer associates an identifier with each access (e.g., click) of an advertisement. Transactions that occur at the electronic commerce computer that are related to the advertisement will be reported to the transaction tracking server together with the identifier. In one embodiment, if the reported transaction is a duplicate of a previously reported transaction, then the reported transaction is determined to be invalid. In one embodiment, if the reported transaction occurs more than a predetermined amount of time after the time the identifier was initially generated, then the reported transaction will also be determined to be invalid.

Claims

1. A method for reducing recording of fraudulent transactions, comprising:

associating an identifier with an access of an electronic advertisement and with a first time stamp;

receiving a report of an electronic commerce transaction involving said identifier, wherein said electronic commerce transaction is related to said electronic advertisement;

in response to receiving said report, associating said identifier with a second time stamp;

determining that said electronic commerce transaction is valid if a difference between said first time stamp and said second time stamp is less than or equal to a predetermined value;

determining that said electronic commerce transaction is invalid if said difference is greater than said predetermined value; and

storing said electronic commerce transaction, if said electronic commerce, transaction is valid.

2. The method of claim 1, wherein said identifier includes a current date and a current time.

3. The method of claim 1, further comprising computing an advertising fee for said electronic advertisement based on said electronic commerce transaction, if said report is valid.

4. A method for reducing recording of fraudulent transactions, comprising:

for a plurality of accesses of an electronic advertisement, associating a unique identifier to each of said plurality of accesses;

receiving reports of a plurality of electronic commerce transactions related to said electronic advertisement, wherein each of said plurality of electronic commerce transactions is associated with one of said unique identifiers;

for each of said plurality of electronic commerce transactions, determining if said electronic commerce transaction is valid based on said unique identifier associated with said electronic commerce transaction; and

storing valid electronic commerce transactions in a storage medium.

5. The method of claim 4, further comprising computing an advertising fee for said electronic identifier based on only the valid electronic commerce transactions.

6. The method of claim 4, wherein determining if said electronic commerce transaction is valid based on the unique identifier associated with said electronic commerce transaction comprises determining that said electronic commerce transaction is invalid if said electronic commerce transaction is identical to another electronic commerce transaction associated with the same unique identifier.

7. A system for recording information regarding an electronic commerce transaction, the system comprising:

a transaction tracking computer that records information regarding electronic commerce transactions;

an electronic commerce computer that provides a Web page for an online transaction, wherein said Web page includes software code that, when executed, communicates information regarding said electronic commerce transaction to said transaction tracking computer; and

a user computer that receives said Web page and executes said software code upon loading said Web page.

8. The system of claim 7, wherein said software code is one of:

a pixel beacon, and a script.

9. The system of claim 7, wherein said electronic commerce transaction comprises purchasing merchandise.

10. The system of claim 9, wherein information regarding said electronic commerce transaction is a total value of the merchandise.

11. The system of claim 9, wherein information regarding said electronic commerce transaction is a number of units of said merchandise, and a cost per unit of said merchandise.

12. A system for recording information regarding an electronic commerce transaction, the system comprising:

a transaction tracking computer that receives and records information regarding electronic commerce transactions; and

an electronic commerce computer that includes a storage medium and Web service software, wherein said electronic commerce computer records information regarding an electronic commerce transaction in said storage medium, and directs said Web service software to communicate said information regarding said electronic commerce transaction to said transaction tracking computer,

wherein said transaction tracking computer further transmits a confirmation to said electronic commerce computer that said information has been recorded.

13. The system of claim 12, wherein said Web service software implements one of:

a GET command, and a POST command.

14. The system of claim 12, wherein said electronic commerce transaction comprises purchasing merchandise.

15. The system of claim 14, wherein information regarding said electronic commerce transaction is a total value of the merchandise.

16. The system of claim 14, wherein information regarding said electronic commerce transaction is a number of units of said merchandise, and a cost per unit of said merchandise.

17. The system of claim 12, wherein said electronic commerce transaction directs said Web service software to communicate a cancellation transaction to said transaction tracking computer.