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Intelligent media targeting system and method

  • US 20090144154A1
  • Filed: 02/07/2009
  • Published: 06/04/2009
  • Est. Priority Date: 06/28/2000
  • Status: Abandoned Application
First Claim
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1. A system for targeting media content to a plurality of users, comprising:

  • a first media object comprising at least one of an audio-visual recording, a video recording, a sound recording, an Internet link, an advertisement, and an e-commerce asset;

    a data reporter for gathering content use information generated by user interaction with said first media object by said users, the content use information not being correlated with any attribute of said users;

    a coding system utilizing the content use information gathered by said data reporter not correlated with any attribute of said users, said coding system correlating the content use information with at least said first media object to create a media object profile, said media object profile being attached to said first media object, said media object profile not including any attribute of said users; and

    a mediator for detaching said media object profile from said first media object and providing to at least one of said users at least a second media object based on said media object profile detached from said first media object.

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