Advertisement Insertion Module and Advertisement Replacement Module
First Claim
Patent Images
1. A computer-implemented method comprising:
- receiving request data originating at a mobile device;
obtaining a unique and unchanging identifier of the mobile device based on the received request data;
associating the unique and unchanging identifier of the mobile device with the request data; and
storing the associated data at a data storage device.
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Accused Products
Abstract
A computer-implemented method including receiving request data originating at a mobile device; obtaining a unique and unchanging identifier of the mobile device based on the received request data; associating the unique and unchanging identifier of the mobile device with the request data; and storing the associated data at a data storage device.
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Citations
51 Claims
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1. A computer-implemented method comprising:
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receiving request data originating at a mobile device; obtaining a unique and unchanging identifier of the mobile device based on the received request data; associating the unique and unchanging identifier of the mobile device with the request data; and storing the associated data at a data storage device. - View Dependent Claims (2, 3, 4)
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5. A computer-implemented method for providing unlimited monitoring, comprising:
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receiving request data originating at a mobile device, wherein the request data corresponds to unlimited web content; obtaining an identifier of the mobile device based on the received request data; associating the identifier of the mobile device with the unlimited web content; and storing the associated data at a data storage device. - View Dependent Claims (6, 7, 8, 9)
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10. A computer-implemented method comprising:
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receiving requested data from a mobile device, wherein the requested data includes a request for web content and characteristics of the mobile device; receiving the web content from a content server; configuring an off content advertisement campaign data for placing the off content advertisement campaign off the web content, wherein the off content advertisement campaign is provided based on the characteristics of the mobile device; and transmitting the web content and the off content advertisement campaign to the mobile device. - View Dependent Claims (11, 12, 13)
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14. A computer-implemented method comprising:
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receiving requested data from a mobile device, wherein the requested data includes a request for web content; receiving the web content from a content server; replacing an advertisement in the web content with an advertisement campaign, wherein the advertisement campaign is obtained based on user profiling data corresponding to the mobile device; and transmitting the web content and the replaced advertisement campaign to the mobile device. - View Dependent Claims (15, 16, 17, 18)
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19. A system comprising:
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a mobile device capable of transmitting request data; and a proxy configured to receive the request data, to obtain a unique and unchanging identifier of the mobile device based on the received request data, to associate the unique and unchanging identifier of the mobile device with the request data, and to store the associated data at a data storage device. - View Dependent Claims (20, 21, 22, 23)
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24. A system for providing unlimited monitoring, comprising:
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a mobile device capable of transmitting request data, wherein the request data corresponds to unlimited web content; and a proxy configured to receive the request data, to obtain an identifier of the mobile device based on the received request data, to associate the identifier of the mobile device with the unlimited web content, and to store the associated data at a data storage device. - View Dependent Claims (25, 26, 27)
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28. A system comprising:
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a mobile device capable of transmitting request data that includes a request for web content and characteristics of the mobile device; and a proxy configured to receive the web content from a content server, to configure an off content advertisement campaign for placing the off content advertisement campaign off the web content, and to transmit the web content and the off content advertisement campaign to the mobile device, wherein the off content advertisement campaign is provided based on the characteristics of the mobile device. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35, 36)
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37. A system comprising:
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a mobile device capable of transmitting request data that includes requested web content; and a proxy configured to receive the web content from a content server, to replace an advertisement in the web content with an advertisement campaign, and to transmit the web content and the replaced advertisement campaign to the mobile device, wherein the advertisement campaign is obtained based on user profiling data corresponding to the mobile device. - View Dependent Claims (38, 39, 40, 41, 42, 43, 44, 45, 46, 47)
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48. A computer readable medium storing instructions that, when executed by a computer, cause the computer to perform a method of associating a unique and unchanging identifier of a mobile device with request data requested by the mobile device, the method comprising:
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receiving the request data originating at a mobile device; obtaining the unique and unchanging identifier of the mobile device based on the received request data; associating the unique and unchanging identifier of the mobile device with the request data; and storing the associated data at a data storage device.
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49. A computer readable medium storing instructions that, when executed by a computer, cause the computer to perform a method for providing unlimited monitoring of request data requested by a mobile device, the method comprising:
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receiving request data originating at the mobile device, wherein the request data corresponds to unlimited web content; obtaining an identifier of the mobile device based on the received request data; associating the identifier of the mobile device with the unlimited web content; and storing the associated data at a data storage device.
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50. A computer readable medium storing instructions that, when executed by a computer, cause the computer to perform a method of providing an off content advertisement campaign based on characteristics of a mobile device, the method comprising:
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receiving requested data from the mobile device, wherein the requested data includes a request for web content and the characteristics of the mobile device; receiving the web content from a content server; configuring the off content advertisement campaign for placing the off content advertisement campaign off the web content, wherein the off content advertisement campaign is provided based on the characteristics of the mobile device; and transmitting the web content and the off content advertisement campaign to the mobile device.
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51. A computer readable medium storing instructions that, when executed by a computer, cause the computer to perform a method of replacing an advertisement in web content requested by a mobile device with an advertisement campaign, the method comprising:
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receiving requested data from the mobile device, wherein the requested data includes a request for web content; receiving the web content from a content server; replacing the advertisement in the web content with the advertisement campaign, wherein the advertisement campaign is obtained based on user profiling data corresponding to the mobile device; and transmitting the web content and the replaced advertisement campaign to the mobile device.
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Specification