DYNAMIC REPRESENTATION OF GROUP ACTIVITY THROUGH REACTIVE PERSONAS

• US 20090144211A1
• Filed: 11/30/2007
• Published: 06/04/2009
• Est. Priority Date: 11/30/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Davis, Marc E., O'Sullivan, Joseph J., Lopez, Rodrigo, Poelker, Cole J.
• Granted Patent: US 7,895,049 B2
• Time in Patent Office: Days
• US Class Current: 706/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Embodiments are directed towards managing an adaptive media object to dynamically represent a persona reflecting a group'"'"'s (or individual'"'"'s) online and/or offline activities and behaviors. The group selects the adaptive media object to represent their persona digitally. The group may indicate which activities, actions, and/or behaviors are to be used to adapt the persona, and may further specify at least one mapping of a selected activity, action, and/or behavior to a change in the configuration of the adaptive media object. In one embodiment, the various activities, actions, and/or behaviors may be input to a machine learning algorithm that dynamically determines the changes to the adaptive media object. The adaptive media object may serve as a single point of contact for the group or individual for communications. The adaptive media object configuration may also change based upon the client device used to access the adaptive media object.

Claims

1. A system for use in managing social networking communications over a network, comprising:

a plurality of client devices, each client device being associated with a member of a same group, and useable to provide information about at least one of an action, behavior, or activity of the respective member; and

a network device that is configured to perform actions, including;

enabling at least one member of the group to identify an adaptive media object to represent a real-time collective persona of the group;

providing the identified adaptive media object over the network in a first configuration;

receiving information about the at least one action, behavior, or activity of at least one member of the group;

automatically determining, in real-time, a second configuration for the adaptive media object based on the received information; and

providing the adaptive media object over the network in the second configuration, wherein the second configuration represents a real-time change in the collective persona of the group.

2. The system of claim 1, wherein receiving information about the at least one action, behavior, or activity further comprises receiving information about at least one action, behavior, or activity performed offline by at least one member.

3. The system of claim 1, wherein determining the second configuration further comprises employing a machine learning algorithm to map in real-time the information about the at least one action, behavior, or activity to a change in appearance of the adaptive media object.

4. The system of claim 1, wherein determining the second configuration further comprises selectively weighting the received information about the at least one action, behavior, or activity such that the second configuration represents the collective persona of a majority of members of the group.

5. The system of claim 1, wherein the network device that is configured to perform actions, further including:

searching for a second adaptive media object over the network;

if the second adaptive media object is detected, automatically communicating with the second adaptive media object through the adaptive media object;

dynamically, in real-time, determining a third configuration for the adaptive media object based on the communication with the second adaptive media object; and

providing the adaptive media object over the network in the third configuration.

6. The system of claim 1, wherein the network device that is configured to perform actions, further including:

employing the adaptive media object to enable a communication to be received from a non-member of the group;

dynamically, in real-time, determining a third configuration for the adaptive media object based on the communication with the non-member of the group; and

providing the adaptive media object over the network in the third configuration.

7. A network device for use in managing social network communications over a network, comprising:

a memory for use in storing data and machine instructions;

a processor in communication with the memory and is configured to receive data and machine instructions that enable the processor to perform actions, including;

providing over the network for display in a first configuration, an adaptive media object that is configured and arranged to represent a real-time persona of at least one person;

receiving information about at least one action, behavior, or activity of the at least one person;

automatically determining, in real-time, a second configuration for the adaptive media object based on the received information; and

providing over the network for display the adaptive media object in the second configuration, wherein the second configuration represents a real-time change in the persona of the at least one person.

8. The network device of claim 7, wherein displaying the adaptive media object further comprises:

determining a characteristic of a computing device on which the adaptive media object is to be displayed;

determining a third configuration based on the determined characteristic and the second configuration, wherein the third configuration is different from the second configuration is more than a size or resolution change; and

providing in the third configuration the adaptive media object for display on computing device.

9. The network device of claim 7, wherein determining the second configuration further comprises:

receiving from the at least one person a mapping indicating configurations to be selected for the adaptive media object based on a mapped action, behavior, or activity; and

employing the mapping to select the second configuration based on a weighting of the information about the at least one action, behavior, or activity.

10. The network device of claim 7, wherein receiving information about at least one action, behavior, or activity of the at least one person further comprises receiving information about at least one offline action, behavior, or activity of the at least one person.

11. The network device of claim 7, wherein the processor to perform actions, further including:

searching, by the adaptive media object, for a second adaptive media object over the network;

if the second adaptive media object is detected, automatically communicating with the second adaptive media object;

dynamically, in real-time, determining a third configuration for the adaptive media object based on the communication with the second adaptive media object; and

providing in the third configuration the adaptive media object over the network.

12. The network device of claim 7, wherein the processor performs actions, further including:

providing over the network to a remote sensor the first configuration useable to generate at least one of an action, sound, or change in appearance of a physical object; and

providing over the network to the remote sensor the second configuration useable to further generate at least one of another action, sound, or another change in appearance of the physical object.

13. A method for use in managing a social networking communications over a network, comprising:

providing over the network in a first configuration, an adaptive media object that is configured and arranged to represent a real-time persona of at least one person;

receiving information about at least one action, behavior, or activity of the at least one person;

automatically determining, in real-time, a second configuration for the adaptive media object based on the received information; and

providing over the network the adaptive media object in the second configuration, wherein the second configuration represents a real-time change in the persona of the at least one person.

14. The method of claim 13, wherein the adaptive media object further comprises at least one of a graphic, a photograph, an avatar, text, a video, or an audio clip.

15. The method of claim 13, further comprising:

enabling the adaptive media object to search and communicate with a second adaptive media object; and

providing over the network the adaptive media object in a third configuration, wherein the third configuration represents a real-time change in the persona of the at least one person based, in part, on the communication with the second adaptive media object.

16. The method of claim 13, further comprising:

employing the adaptive media object to enable a communication with a person unrelated to the adaptive media object; and

providing over the network the adaptive media object in a third configuration, wherein the third configuration represents a real-time change in the persona of the at least one person based, in part, on the communication with the person unrelated to the adaptive media object.

17. The method of claim 13, wherein determining the second configuration further comprises employing a machine learning algorithm to map the information about the at least one action, behavior, or activity to a change in the adaptive media object.

18. A mobile device for use in managing a social networking communication over a network, comprising:

a memory for use in storing data and machine instructions;

a processor in communication with the memory and is configured to receive data and machine instructions that enable the processor to perform actions, including;

enabling a user of the mobile device to become identified with an adaptive media object that is accessible over the network;

receiving the adaptive media object in a first configuration;

providing at least one of an action, behavior, or activity of the user over the network; and

receiving the adaptive media object in a second configuration that is configured and arranged to represent a real-time change in a persona of at least the user based, in part, on the provided at least one action, behavior, or activity.

19. The mobile device of claim 18, wherein the adaptive media object further comprises at least one of an avatar, a photograph, an audio clip, or a video clip that is further modified for use on the apparatus based on at least one characteristic of the apparatus, and wherein the modification is more than a size or resolution change.

20. The mobile device of claim 18, wherein the processor to perform actions, further including:

enabling the user to provide a plurality of configurations of the adaptive media object and a mapping between each configuration in the plurality of configurations and at least one action, behavior, or activity.

21. The mobile device of claim 18, wherein the adaptive media object is configured and arranged to enable communications between at least one of a second adaptive media object or a user unrelated to the adaptive media object.

22. A processor readable medium that includes data and instructions, wherein the execution of the instructions on a network device provides for a social networking communication over a network by enabling actions, comprising:

enabling at least one member of a group to identify an adaptive media object to represent a real-time collective persona of the group;

providing the identified adaptive media object over the network in a first configuration;

receiving information about the at least one action, behavior, or activity of at least one member of the group;

automatically determining, in real-time, a second configuration for the adaptive media object based on the received information; and

providing the adaptive media object over the network in the second configuration, wherein the second configuration represents a real-time change in the collective persona of the group.

23. The processor readable medium of claim 22, wherein the enabled actions, further comprising:

providing information about the first configuration or the second configuration to a remote sensor useable to enable the sensor to perform at least one of an action, a sound, or to change an appearance of a physical object.

24. The processor readable medium of claim 22, wherein the enable actions, further comprising:

providing information about the first configuration or the second configuration for the adaptive media object to a remote at least one of an electronic billboard, remote sensor.