METHODS AND APPARATUS FOR FACILITATING CONTENT CONSUMPTION

• US 20090144654A1
• Filed: 10/03/2008
• Published: 06/04/2009
• Est. Priority Date: 10/03/2007
• Status: Abandoned Application

• Current Assignee: SEQUOIA INTERNATIONAL AG
• Original Assignee: SEQUOIA INTERNATIONAL AG
• Inventors: Brouwer, Robert, Abdulwahab, Ahmed
• Application Number:
  US12/245,309
• Publication Number:
  US 20090144654A1
• Time in Patent Office: Days
• US Class Current: 715/802
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods and apparatus for the online consumption of content. The use of a markup language to implement unique identifiers in content allows for the measurement and analysis of users'"'"' interaction with that content. Online reading aids such as visual masks and density indicators facilitate the users'"'"' interaction with that content.

Claims

1. A method for measuring digital content interaction, the method comprising:

presenting a content asset on an electronic display, the content asset having a plurality of identifiers, each identifier associated with a section of that content asset;

recording a time, at least one identifier, and at least one event associated with a user'"'"'s interaction with the content asset; and

analyzing the recorded information to characterize the user'"'"'s interaction with the content asset.

2. The method of claim 1 further comprising repeatedly iterating the steps of method 1.

3. The method of claim 1 wherein analyzing to characterize the interaction comprises computing an average number of characters reviewed per unit time.

4. The method of claim 1 wherein the content asset comprises readable content interspersed with markup language assigning at least one identifier to a portion of the content asset.

5. The method of claim 4 wherein each identifier is globally unique.

6. The method of claim 1 wherein analyzing to characterize the interaction comprises assigning a label to the user'"'"'s interaction based on the frequency of the user'"'"'s interaction with the document.

7. The method of claim 1 further comprising assigning a weight to the recorded event.

8. The method of claim 7 wherein the assigned weight is a function of the type of event recorded.

9. The method of claim 1 wherein the recorded data is associated with at least one of a user profile and a content profile.

10. A method for facilitating digital content interaction, the method comprising:

presenting a content asset on an electronic display, the content asset having a plurality of sections;

at least partially obscuring the entirety of the electronic display except for the section currently under review by an end user; and

at least partially obscuring a different region of the display in response to the end user'"'"'s review of a section differing from the section currently under review by the end user.

11. The method of claim 10 further comprising allowing the operation of an obscured user interface element.

12. The method of claim 10 further comprising not obscuring certain items designated as exempt from obscuring.

13. The method of claim 10 wherein obscuring a different region comprises moving the content asset relative to an obscuring overlay.

14. The method of claim 10 wherein obscuring a different region comprises moving an obscuring overlay relative to the content asset.

15. The method of claim 10 further comprising adjusting the translucency of the obscured region.

16. A method for facilitating digital content interaction, the method comprising:

presenting a content asset on an electronic display, the content asset having at least one section, each section comprising at least one association with a further item of content;

presenting a density indicator in proximity to at least one of the sections, said density indicator reflecting the number of associations for that particular section,

wherein the density indicator reflects the number of associations using at least one of a number, a color, a shading, and a shape.

17. The method of claim 16 wherein each further item of content is at least one of a content asset, file and link.

18. The method of claim 16 wherein the density indicator further indicates the type of the further item of content using at least one of a number, a color, a shading, and a shape.

19. The method of claim 16 wherein the density indicator further indicates the number of associations on a line-by-line basis within the section.

20. The method of claim 16 wherein the maximum value of the density indicator is calibrated to the content asset.

21. The method of claim 16 wherein the maximum value of the density indicator is calibrated against a scale that is independent of the content asset.