Advertising associated with multimedia content
First Claim
1. A method for placing advertisements, the method comprising:
- selecting a first content from a variety of content;
analyzing the first content for the presence of advertiser references;
matching a first advertisement from an advertiser to the first content by using the advertiser references;
determining a set of presentation preferences for presentation of the first advertisement in conjunction with the first content; and
including the set of presentation preferences with the first content.
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Abstract
A method for placing advertisements selects a first content from a variety of content, analyzes the first content for the presence of advertiser references, and matches a first advertisement from an advertiser to the first content by using the advertiser references. This method determines a set of presentation preferences for presentation of the first advertisement in conjunction with the first content and includes the set of presentation preferences with the first content. In some cases, the method embeds the presentation preferences as advertising information into the first content. Advantageously, the method presents the first advertisement in conjunction with the first content by using the presentation preferences. Further, the method tracks the presentation of content for monetization events and stores the tracking information in a log. The monetization event includes, for example, an impression, a click, an acquisition, and/or a conversion. Further embodiments include a system and a computer readable medium for implementation of the foregoing.
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Citations
25 Claims
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1. A method for placing advertisements, the method comprising:
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selecting a first content from a variety of content; analyzing the first content for the presence of advertiser references; matching a first advertisement from an advertiser to the first content by using the advertiser references; determining a set of presentation preferences for presentation of the first advertisement in conjunction with the first content; and
including the set of presentation preferences with the first content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer readable medium comprising a program for placing advertisements, the program comprising sets of instructions for:
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selecting a first content from a variety of content; analyzing the first content for the presence of advertiser references; matching a first advertisement from an advertiser to the first content by using the advertiser references; determining a set of presentation preferences for presentation of the first advertisement in conjunction with the first content; and including the set of presentation preferences with the first content. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A system for placing advertisements the system comprising:
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a content selection module for selecting a first content from a variety of content; an content analyzer for analyzing the first content for the presence of advertiser references; a matching engine for matching a first advertisement from an advertiser to the first content by using the advertiser references; a set of presentation preferences for presentation of the first advertisement in conjunction with the first content; and a content editor for including the set of presentation preferences with the first content.
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Specification