Advertising associated with multimedia content

• US 20090150210A1
• Filed: 12/10/2007
• Published: 06/11/2009
• Est. Priority Date: 12/10/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Martinez, Ron, Athsani, Athellina, Davis, Marc, O'Sullivan, Joesph, Higgins, Chris
• Granted Patent: US 10,248,956 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method for placing advertisements selects a first content from a variety of content, analyzes the first content for the presence of advertiser references, and matches a first advertisement from an advertiser to the first content by using the advertiser references. This method determines a set of presentation preferences for presentation of the first advertisement in conjunction with the first content and includes the set of presentation preferences with the first content. In some cases, the method embeds the presentation preferences as advertising information into the first content. Advantageously, the method presents the first advertisement in conjunction with the first content by using the presentation preferences. Further, the method tracks the presentation of content for monetization events and stores the tracking information in a log. The monetization event includes, for example, an impression, a click, an acquisition, and/or a conversion. Further embodiments include a system and a computer readable medium for implementation of the foregoing.

Claims

1. A method for placing advertisements, the method comprising:

selecting a first content from a variety of content;

analyzing the first content for the presence of advertiser references;

matching a first advertisement from an advertiser to the first content by using the advertiser references;

determining a set of presentation preferences for presentation of the first advertisement in conjunction with the first content; and

including the set of presentation preferences with the first content.

2. The method of claim 1, further comprising:

embedding the presentation preferences as advertising information into the first content.

3. The method of claim 1, further comprising:

presenting the first advertisement in conjunction with the first content by using the presentation preferences;

tracking the presentation of content for monetization events, the monetization event comprising one or more of an impression, a click, an acquisition, and a conversion; and

storing the tracking information in a log.

4. The method of claim 1, wherein the advertiser references comprise markers within the content, the method further comprising placing markers for advertising information within the first content, wherein the first advertisement of the advertiser is matched with the selected first content by using one or more of the markers.

5. The method of claim 1, further comprising forming a sponsorship agreement between the advertiser and a provider of the first content for providing monetization of the first content, the monetization comprising revenue sharing between the advertiser and the provider of the first content, wherein when the provider of the content generates the content, the content comprises user generated content.

6. The method of claim 1, wherein the advertiser selects the content, the method further comprising:

providing a system to the advertiser, the system comprising the variety of content and the first content, such that when the advertiser logs into the system, the advertiser receives the variety of content for selecting the first content.

7. The method of claim 1, wherein the content is selected for the advertiser based on the advertiser'"'"'s profile.

8. The method of claim 1, further comprising recommending the content based on one or more of the advertiser'"'"'s past actions and a set of preferences selected by the advertiser.

9. The method of claim 1, further comprising:

searching among registered content based on the content genre; and

selecting a variety of content to sponsor or on which to place advertisements.

10. The method of claim 1, further comprising:

requesting a specific type of content or subject matter.

11. The method of claim 1, further comprising imposing a deadline for the end of submission from content producers.

12. The method of claim 1, further comprising a specific type of content producer based on one or more of the content producer'"'"'s artistic bend, popularity, celebrity status, and status as a subject matter expert.

13. The method of claim 1, further comprising setting an ad presentation preference based on one of individual content and by using a group preference, the ad presentation preference set based on one or more of contextual information for the user, the content metadata, and the audience, the ad presentation preference comprising at least one of a relevant advertisement method, a set of ad clips, and ad type.

14. The method of claim 1, wherein the first advertisement comprises one or more of:

a static advertisement that is predetermined for the first content, a dynamic advertisement that changes with each presentation of the first content, and an implicit advertisement that is presented in conjunction with the first content such that the implicit advertisement appears to be part of the presentation of the content.

15. A computer readable medium comprising a program for placing advertisements, the program comprising sets of instructions for:

selecting a first content from a variety of content;

analyzing the first content for the presence of advertiser references;

matching a first advertisement from an advertiser to the first content by using the advertiser references;

determining a set of presentation preferences for presentation of the first advertisement in conjunction with the first content; and

including the set of presentation preferences with the first content.

16. The computer readable medium of claim 15, further comprising instructions for:

embedding the presentation preferences as advertising information into the first content.

17. The computer readable medium of claim 15, further comprising instructions for:

presenting the first advertisement in conjunction with the first content by using the presentation preferences;

tracking the presentation of content for monetization events, the monetization event comprising one or more of an impression, a click, an acquisition, and a conversion; and

storing the tracking information in a log.

18. The computer readable medium of claim 15, wherein the advertiser references comprise markers within the content, the computer readable medium further comprising instructions for:

placing markers for advertising information within the first content, wherein the first advertisement of the advertiser is matched with the selected first content by using one or more of the markers.

19. The computer readable medium of claim 15, further comprising instructions for:

forming a sponsorship agreement between the advertiser and a provider of the first content for providing monetization of the first content, the monetization comprising revenue sharing between the advertiser and the provider of the first content, wherein when the provider of the content generates the content, the content comprises user generated content.

20. The computer readable medium of claim 15, wherein the advertiser selects the content, the instructions further comprising instructions for:

providing a system to the advertiser, the system comprising the variety of content and the first content, such that when the advertiser logs into the system, the advertiser receives the variety of content for selecting the first content.

21. The computer readable medium of claim 15, wherein the content is selected for the advertiser based on the advertiser'"'"'s profile.

22. The computer readable medium of claim 15, further comprising instructions for recommending the content based on one or more of the advertiser'"'"'s past actions and a set of preferences selected by the advertiser.

23. The computer readable medium of claim 15, further comprising instructions for:

searching among registered content based on the content genre; and

selecting a variety of content to sponsor or on which to place advertisements.

24. The computer readable medium of claim 15, further comprising instructions for:

setting an ad presentation preference based on one of individual content and by using a group preference, the ad presentation preference set based on one or more of contextual information for a user, the content metadata, and the audience, the ad presentation preference comprising at least one of a relevant advertisement method, a set of ad clips, and ad type.

25. A system for placing advertisements the system comprising:

a content selection module for selecting a first content from a variety of content;

an content analyzer for analyzing the first content for the presence of advertiser references;

a matching engine for matching a first advertisement from an advertiser to the first content by using the advertiser references;

a set of presentation preferences for presentation of the first advertisement in conjunction with the first content; and

a content editor for including the set of presentation preferences with the first content.