CUSTOMIZING COMMERCIALS

• US 20090150230A1
• Filed: 11/30/2005
• Published: 06/11/2009
• Est. Priority Date: 12/01/2004
• Status: Abandoned Application

• Current Assignee: Pace Micro Technology PLC (CommScope Holding Company, Inc.)
• Original Assignee: Koninklijke Philips Electronics N.V. (Koninklijke Philips N.V.)
• Inventors: Gutta, Srinivas, Verhaegh, Wilhekmus Franciscus Johannes, Meuleman, Petrus Gerardus
• Application Number:
  US11/719,760
• Publication Number:
  US 20090150230A1
• Time in Patent Office: Days
• US Class Current: 705/14.410
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/4334 Recording operations recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/845 Structuring of content, e.g. decomposing content into time segments

Abstract

A system and method for customizing an advertisement based on a surrounding broadcast are provided. A start of a new advertisement is detected (S2) and its characteristic data, including a video characteristic and/or an audio characteristic are extracted (S4). Also surrounding broadcast data, including the video characteristic and/or the audio characteristic of the surrounding broadcast are extracted (at S3). A replacement advertisement, may be selected (S7) based on a comparison (S6) of the surrounding broadcast data with advertisement characteristic of the new advertisement and of stored advertisements; and based on the surrounding broadcast data, the video characteristic and/or the audio characteristic of the replacement advertisement are customized (S8). The selecting of the replacement advertisement and customizing it are performed such that its characteristic data match most closely the surrounding broadcast data.

Claims

1. A method of customizing an advertisement based on a surrounding broadcast, comprising:

detecting (S3) a start of a new advertisement;

extracting as advertisement characteristic data (S4) at least one of a video characteristic and an audio characteristic of the new advertisement and, as surrounding broadcast data, (S3) the video characteristic and the audio characteristic of the surrounding broadcast;

selecting (S7), as a replacement advertisement, one of the new advertisement and a stored advertisement based on a comparison (S6) of the surrounding broadcast data with advertisement characteristic of the new advertisement and of the stored advertisement; and

customizing (S8), based on the surrounding broadcast data, at least one of the video characteristic and the audio characteristic of the replacement advertisement.

2. The method of claim 1, wherein the customizing is performed by selecting from one of at least two preset feature data for the replacement advertisement, the preset feature data representing at least one of a color scheme and an audio track.

3. The method of claim 1, wherein the customizing is performed by adjusting an advertisement setting, the advertisement setting being at least one of a volume, a pitch, a color saturation, a color contrast, a texture, and a motion.

4. The method of claim 1, wherein the replacement advertisement is customized by at least one of liner fading, interpolation, and a dissolve.

5. The method of claim 1, wherein the replacement advertisement is customized based on information about the surrounding broadcast data, including at least one of genre information and electronic program guide information.

6. The method of claim 1, wherein the replacement advertisement is stored in one of a storage device (1-2) and a recording medium, and inserted into the surrounding broadcast after the advertisement is customized.

7. The method of claim 1, wherein the selecting of the replacement advertisement is performed such that the advertisement characteristic data of the replacement advertisement matches most closely the surrounding broadcast data.

8. The method of claim 1, wherein the stored advertisement selected is of a similar time span as the new advertisement.

9. The method of claim 8, wherein the stored advertisement is selected from a commercial database.

10. A method of customizing an advertisement based on a surrounding broadcast, comprising:

detecting (S2) a start of a new advertisement;

extracting, as advertisement characteristic data, (S4) one of a video characteristic and an audio characteristic of the new advertisement and, as surrounding broadcast data, (S3) the video characteristic and the audio characteristic of the surrounding broadcast;

comparing (S5) the advertisement characteristic data with the surrounding broadcast data to determine a difference between the advertisement characteristic data and the surrounding broadcast data; and

customizing (S8), based on the surrounding broadcast data, at least one of the video characteristic and the audio characteristic of the new advertisement.

11. A system for customizing an advertisement based on a surrounding broadcast, comprising:

an advertisement detector (1-11) configured to detect a start of a new advertisement;

a characteristic data extractor (1-12) configured to extract as advertisement characteristic data at least one of a video characteristic and an audio characteristic for the new advertisement and, as surrounding broadcast data, the video characteristic and the audio characteristic of the surrounding broadcast;

a comparator (1-13) configured to select, as a replacement advertisement, one of the new advertisement and a stored advertisement based on a comparison of the surrounding broadcast data with advertisement characteristic data of the new advertisement and of the stored advertisement; and

an customizing module (1-15) configured to customize, based on the surrounding broadcast data, at least one of the video characteristic and the audio characteristic of the replacement advertisement.

12. The system of claim 11, wherein said customizing module (1-15) is configured to customize by selecting from one of at least two preset feature data for the replacement advertisement.

13. The system of claim 12, wherein the preset feature data represents at least one of a color scheme and an audio track.

14. The system of claim 11, wherein said customizing module is configured to customize by adjusting an advertisement setting.

15. The system of claim 14, wherein the advertisement setting adjusted is at least one of a volume, a pitch, a color saturation, a color contrast, a texture, and a motion.

16. The system of claim 11, wherein said customizing module is configured to customize the replacement advertisement by at least one of liner fading, interpolation, and a dissolve according to a user-specified transition instruction.

17. The system of claim 11, wherein said customizing module is configured to customize the replacement advertisement based on information about the surrounding broadcast data, including at least one of genre information and electronic program guide information.

18. The system of claim 11, wherein said customizing module is configured to insert the replacement advertisement into the surrounding broadcast after the advertisement is customized.

19. The system of claim 11, wherein said customizing module is configured to store the replacement advertisement in one of a storage device (1-2) and a recording medium of a personal video recorder.

20. The system of claim 11, wherein said advertisement customizer is configured to select the replacement advertisement such that the advertisement characteristic data of the replacement advertisement matches most closely the surrounding broadcast data.