INTERNET BACKGROUND ADVERTISING SERVICE
First Claim
1. A method of providing background advertisement comprising:
- establishing accounts with advertisers;
establishing accounts with website publishers; and
providing background advertisements from the advertisers to the website publishers as uniquely generated code.
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Accused Products
Abstract
The present examples provide for a background advertisement service that automates the advertising process. The background advertisement service efficiently brings advertisers and website publishers together. Advertisements may be placed in a pool and made available in various formats, and other advertiser defined criteria. A publisher may select advertisement in any of a variety of formats, typically as one or more styles of background advertisements. The background advertisements may also be combined with one or more banner advertisements to reinforce the background advertisement. The background advertisement service generates code for inclusion into a website publisher'"'"'s site so that reprogramming or reformatting may not have to be performed. The code generated may be according to the web publisher'"'"'s specifications, and done through a web interface. Advertising metrics may also be collected for use by the website publisher and the advertiser.
29 Citations
20 Claims
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1. A method of providing background advertisement comprising:
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establishing accounts with advertisers; establishing accounts with website publishers; and providing background advertisements from the advertisers to the website publishers as uniquely generated code. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for providing a background advertisement service comprising:
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an advertiser interface a background advertisement database coupled to the advertiser interface; and a publisher interface coupled to the advertisement database for receiving a code representing background advertising provided by the advertiser. - View Dependent Claims (16, 17, 18)
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19. A method of generating a advertiser interface display comprising:
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generating a display of at least one of a plurality of background advertising formats; generating a display for selecting a price structure for advertising; and generating a display for uploading artwork for use in generating a background advertisement. - View Dependent Claims (20)
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Specification