On-Line Payment Transactions

• US 20090150262A1
• Filed: 11/26/2008
• Published: 06/11/2009
• Est. Priority Date: 12/05/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Mizhen, Boris
• Granted Patent: US 8,793,166 B2
• Time in Patent Office: Days
• US Class Current: 705/27
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

A computer-implemented method includes accessing, with a user computing device, a web-based document from a first party containing a mark-up code segment pointing to a second party; and loading, using the mark-up code segment, a program for generating a shopping application for the web-based document. The loaded program is used to add to the web-based document event handlers associated with tags indicating items for sale, and a shopping cart containing information about an item for sale is generated upon triggering of one of the event handlers.

Claims

1. A computer-implemented method, comprising:

accessing, with a user computing device, a web-based document from a first party containing a mark-up code segment pointing to a second party;

loading, using the mark-up code segment, a program for generating a shopping application for the web-based document;

using the loaded program to add to the web-based document at least one event handler associated with elements indicating items for sale; and

generating a shopping cart containing information about an item for sale upon triggering of one of the event handlers.

2. The method of claim 1, further comprising using the loaded program to add to the web based document an event handler and parsing specified portions of the web-based document in response to the occurrence of an event.

3. The method of claim 1, further comprising parsing the web-based document to identify meta-data tags and adding the event handlers for those meta-data tags.

4. The method of claim 3, wherein the meta-data tags comprise item microformat elements.

5. The method of claim 1, wherein the meta-data tags include custom tags that include content to be passed back to the first party.

6. The method of claim 1, further comprising receiving a checkout command and passing content from the shopping cart to a commerce server.

7. The method of claim 6, wherein the shopping cart content is stored in a cookie on the user device.

8. The method of claim 7 wherein the shopping cart content is encrypted to prevent interference by the user with the content.

9. The method of claim 8, wherein the shopping cart content is passed to a open commerce API.

10. The method of claim 1, wherein adding the event handlers comprises editing the web-based document'"'"'s DOM.

11. The method of claim 1, wherein the web-based document is authored using substantially only HTML.

12. A recordable media having recorded and stored thereon computer instructions that, when executed, perform the actions of:

parsing a web-based document to identify tags of items for sale;

adding event handlers to the web-based document at locations associated with the tags; and

generating a shopping cart for display to a user upon triggering of one or more of the event handlers.

13. The media of claim 12, wherein generating a shopping cart comprises creating an iframe containing shopping cart information in a common content area with the web-based document.

14. The media of claim 12, further comprising identifying a custom event tag and passing a labels associated to a commerce server upon an indication by a user to checkout.

15. The media of claim 14, wherein the custom event tag comprises a merchant-specific transaction identifier.

16. The media of claim 12, further comprising code that performs the action of retrieving a shopping cart generation program using a URL in the code.

17. A computer-implemented system, comprising:

a web-browser to display a mark-up coded document to a user;

a commerce application referenced in the mark-up coded document and adapted to parse commerce-related tags from the mark-up coded document and augment the mark-up coded document with event handlers that trigger upon user actions relating to the purchase of items referenced by the mark up coded document; and

a file storing data reflecting items selected for purchase through the commerce application.

18. The system of claim 17, wherein the commerce application is further adapted to generated a visual display of a shopping cart in response to triggering of the event handlers.

19. The system of claim 17, further comprising an interface adapted transmit data corresponding to the file to a payment server for completing a transaction between a user viewing the mark up document and a merchant associated with the mark up document.

20. The system of claim 17, wherein the system is programmed to transmit to the payment server a merchant identifier and a user identifier.

21. The system of claim 17, further comprising a visual shopping cart generated in response to user interaction with a web page generated by the mark-up coded document, and adapted to display items selected by a user for purchase.