Correlating Media Instance Information With Physiological Responses From Participating Subjects
First Claim
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1. A system comprising:
- a media defining module coupled to a processor and a media instance, the media defining module detecting program-identifying information in signals of the media instance, the signals emanating from the media instance when the media instance is playing;
a response module coupled to the processor, the response module deriving physiological responses from physiological data, the physiological data received from at least one subject participating in the playing of the media instance; and
a correlation module coupled to the processor, the correlation module using the program-identifying information to identify segments of the media instance and correlate the identified segments with the physiological responses.
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Abstract
Embodiments described herein enable the correlation between a media instance and physiological responses of human subjects to the media instance. While the subject is watching and/or listening to the media instance, physiological responses are derived from the physiological data collected from the subject. Additionally, audio and/or video signals of the media instance are collected. Program-identifying information is detected in the collected signals to identify the exact segment of the media instance that the subject is listening to and/or watching. The identified segment of the media instance is then correlated with the one or more physiological responses of the subject.
355 Citations
65 Claims
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1. A system comprising:
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a media defining module coupled to a processor and a media instance, the media defining module detecting program-identifying information in signals of the media instance, the signals emanating from the media instance when the media instance is playing; a response module coupled to the processor, the response module deriving physiological responses from physiological data, the physiological data received from at least one subject participating in the playing of the media instance; and a correlation module coupled to the processor, the correlation module using the program-identifying information to identify segments of the media instance and correlate the identified segments with the physiological responses. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37)
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38. A system comprising:
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a response module that receives physiological data collected from at least one subject participating in a media instance and derives physiological responses of the subject from the physiological data; a media defining module that collects signals of the media instance and detects program-identifying information in the signals of the media instance, the program-identifying information dividing the media instance into a plurality of segments; and a correlation module that identifies segments of the media instance based on analysis of the program-identifying information and correlates in real time the identified segments of the media instance with the physiological responses.
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39. A system comprising:
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a response module embedded in a first readable medium, the response module receiving physiological data collected from a subject participating in a media instance, and deriving one or more physiological responses from the collected physiological data; a media defining module embedded in a second readable medium, the media defining module collecting signals of the media instance in which the subject is participating, and detecting program-identifying information in the collected signals of the media instance, wherein the program-identifying information divides the media instance into a plurality of segments; and a correlation module embedded in a third readable medium, the correlation module identifying segments of the media instance based on analysis of the program-identifying information, and correlating the identified segments with the one or more physiological responses while the subject is participating in the segment.
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40. A method comprising:
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detecting program-identifying information in signals of a media instance, the signals emanating from the media instance during playing of the media instance; deriving physiological responses from physiological data received from a subject participating in the playing of the media instance; and identifying segments of the media instance using the program-identifying information and correlating the identified segments with the physiological responses. - View Dependent Claims (41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64)
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65. A method comprising:
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receiving physiological data collected from a subject participating in a media instance; deriving physiological responses of the subject from the physiological data; collecting signals of the media instance; detecting program-identifying information in the signals of the media instance, the program-identifying information dividing the media instance into a plurality of segments; identifying segments of the media instance based on analysis of the program-identifying information; and correlating the identified segments of the media instance with the physiological responses.
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Specification