Method And Apparatus For Delivering SDV Programming With Targeted Advertising To Selected Groups Of Subscribers
First Claim
1. At least one computer-readable medium encoded with instructions which, when executed by a processor, performs a method including:
- receiving a request from a first subscriber terminal to receive an SDV program over an access network;
selecting a first multicast stream from among a plurality of multicast streams that each carry a different rendition of the SDV program, wherein the selection is based at least in part on a first target group of subscriber terminals to which the first subscriber terminal belongs;
directing an edge device to issue a join request to receive the first selected multicast stream on which the SDV program is provided, wherein the first target group is a subset of subscriber terminals serviced by the edge device; and
directing the first subscriber terminal to tune to a first channel on which the SDV program is provided over the access network by the edge device.
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Accused Products
Abstract
A switched digital video (SDV) system includes an SDV manager for coordinating a SDV session requested by a subscriber terminal and a storage medium on which resides content to be transmitted during the SDV session. The system also includes a plurality of edge devices for receiving a transport stream that includes content provided by the storage medium and transmitting the transport stream over an access network to the subscriber terminal on one of a plurality of SDV channels. The SDV manager is configured to cause different renditions of an SDV program to be provided by the edge devices to subscriber terminals associated with different target groups. The target groups each include a plurality of subscriber terminals that is less than a number of subscriber terminals serviced by a distinct edge device or devices.
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Citations
20 Claims
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1. At least one computer-readable medium encoded with instructions which, when executed by a processor, performs a method including:
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receiving a request from a first subscriber terminal to receive an SDV program over an access network; selecting a first multicast stream from among a plurality of multicast streams that each carry a different rendition of the SDV program, wherein the selection is based at least in part on a first target group of subscriber terminals to which the first subscriber terminal belongs; directing an edge device to issue a join request to receive the first selected multicast stream on which the SDV program is provided, wherein the first target group is a subset of subscriber terminals serviced by the edge device; and directing the first subscriber terminal to tune to a first channel on which the SDV program is provided over the access network by the edge device. - View Dependent Claims (2, 3, 4, 5, 6, 8, 9, 10, 11)
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7. At least one computer-readable medium encoded with instructions which, when executed by a processor, performs a method including:
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receiving a request from a first subscriber terminal belonging to a first target group to receive an SDV program over an access network; directing a streaming server to transmit a video stream that carries the requested SDV program to an edge device such that the edge device delivers a first channel on which the SDV program carried by the video stream is provided; causing at least one advertisement to be inserted into the SDV program before a segment of the video stream where the advertisement is to be inserted is transmitted to the edge device, wherein the advertisement is selected at least in part on the first target group to which the first subscriber belongs; directing the first subscriber terminal to tune to the first channel on which the SDV program is provided by the edge device; receiving a request from a second subscriber terminal to receive the SDV program; and directing the second subscriber terminal to tune to the first channel if the second subscriber terminal also belongs to the first target group. - View Dependent Claims (12, 13, 14)
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15. A switched digital video (SDV) system, comprising:
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an SDV manager for coordinating a SDV session requested by a subscriber terminal; a storage medium on which resides content to be transmitted during the SDV session; a plurality of edge devices for receiving a transport stream that includes content provided by the storage medium and transmitting the transport stream over an access network to the subscriber terminal on one of a plurality of SDV channels; and wherein the SDV manager is configured to cause different renditions of an SDV program to be provided by the edge devices to subscriber terminals associated with different target groups, wherein the target groups each include a plurality of subscriber terminals that is less than a number of subscriber terminals serviced by a distinct edge device or devices. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification