SYSTEM AND METHOD FOR ENABLING CONTENT PROVIDERS TO IDENTIFY ADVERTISING OPPORTUNITIES
First Claim
1. A computer implemented method for enabling service providers to identify and customize placement opportunities, comprising the steps of:
- processing instructions to customize a pre-existing at least one of an audio and video datastream comprising at least one predefined time interval for content;
identifying at least one time interval for a placement opportunity in the at least one of an audio and video datastream;
altering at least one characteristic of the at least one time interval for a placement opportunity in accordance with the instructions;
assembling the altered at least one time interval for a placement opportunity and at least one time interval for content into a list that represents an altered at least one of an audio and video datastream; and
delivering the list to a distribution system for playing the altered at least one of an audio and video datastream.
3 Assignments
0 Petitions
Accused Products
Abstract
A computer implemented method for enabling content providers to identify and customize placement opportunities is disclosed, comprising the steps of processing instructions to customize a pre-existing at least one of an audio and video datastream comprising at least one predefined time interval for content, identifying at least one time interval for a placement opportunity in the at least one of an audio and video datastream; altering at least one characteristic of the at least one time interval for a placement opportunity in accordance with tile instructions; assembling the altered at least one time interval for a placement opportunity and at least one time interval for content into a list that represents an altered at least one of an audio and video datastream; and delivering the list to a distribution system for playing the altered at least one of an audio and video datastream. The at least one time interval for a placement opportunity may distinct from or coincident with the at least one time interval for content. The placement opportunity may be at least one of content and an advertising placement opportunity. The content may be entertainment content comprising at least one of video, audio, and interactive overlays. The at least one characteristic may be the duration of or the number of the at least one time interval for a placement opportunity. The list may be one of a playlist and a schedule.
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Citations
36 Claims
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1. A computer implemented method for enabling service providers to identify and customize placement opportunities, comprising the steps of:
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processing instructions to customize a pre-existing at least one of an audio and video datastream comprising at least one predefined time interval for content; identifying at least one time interval for a placement opportunity in the at least one of an audio and video datastream; altering at least one characteristic of the at least one time interval for a placement opportunity in accordance with the instructions; assembling the altered at least one time interval for a placement opportunity and at least one time interval for content into a list that represents an altered at least one of an audio and video datastream; and delivering the list to a distribution system for playing the altered at least one of an audio and video datastream. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 26)
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21. An apparatus for enabling service providers to identify and customize placement opportunities, comprising
at least one core of at least one processor configured for: -
processing instructions to customize a pre-existing at least one of an audio and video datastream comprising at least one predefined time interval for content, identifying at least one time interval for a placement opportunity in the at least one of an audio and video datastream; altering at least one characteristic of the at least one time interval for a placement opportunity in accordance with the instructions; assembling the altered at least one time interval for a placement opportunity and at least one time interval for content into a list that represents an altered at least one of an audio and video datastream, and delivering the list to a distribution system for playing the altered at least one of an audio and video datastream. - View Dependent Claims (22, 23, 24, 25, 27, 28)
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29. A computer-readable medium carrying one or more sequences for enabling service providers to identify and customize placement opportunities, wherein execution of the one of more sequences of instructions by one or more processors causes the one or more processors to perform the steps of:
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processing instructions to customize a pre-existing at least one of an audio and video datastream comprising at least one predefined time interval for content, identifying at least one time interval for a placement opportunity in the at least one of an audio and video datastream; altering at least one characteristic of the at least one time interval for a placement opportunity in accordance with the instructions; assembling the altered at least one time interval for a placement opportunity and at least one time interval for content into a list that represents an altered at least one of an audio and video datastream; and delivering the list to a distribution system for playing the altered at least one of an audio and video datastream. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36)
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Specification