INFORMATION PLAYBACK APPARATUS AND ELECTRONIC POP ADVERTISING APPARATUS

• US 20090154891A1
• Filed: 02/10/2009
• Published: 06/18/2009
• Est. Priority Date: 03/21/2000
• Status: Active Grant

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Ochiai, Yoshio, Shinagawa, Yasufumi, Saito, Koni
• Granted Patent: US 8,364,008 B2
• Time in Patent Office: Days
• US Class Current: 386/239
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: H04N 21/4184 providing storage capabilities, e.g. memory stick
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 5/765 Interface circuits between an apparatus for recording and another apparatus
• CPC Class Codes: H04N 5/907 using static stores, e.g. storage tubes or semiconductor memories H04N5/91 takes precedence
• CPC Class Codes: H04N 9/8205 involving the multiplexing of an additional signal and the colour video signal

Abstract

An information playback apparatus includes a storage memory removably attached to a main unit and in which compressed moving image file data are electrically stored; an MPEG decoder in the main unit for reading the data and decompressing it; an NTSC encoder in the main unit for converting playback image data obtained by decompressing the moving image file data into image data in a predetermined output format; an LCD on the main unit or outside of the main unit for displaying the image data in a predetermined display area; an a microcomputer for repeatedly playing back the image data in predetermined units of the compressed moving image file data. An electronic point of purchase (POP) advertising apparatus includes a sensor for detecting a person and also includes an electronic advertising unit presenting a predetermined POP advertisement in response to detection by the sensor. The electronic advertising unit includes a section for storing POP advertisements, a section for selecting a particular POP advertisement of the POP advertisements stored, and a section for outputting the particular POP advertisement in response to a detection signal output from the sensor.

Claims

1. An electronic point of purchase (POP) advertising apparatus comprising:

a sensor unit including a sensor for detecting a person, and an electronic advertising unit capable of presenting a predetermined POP advertisement in response to detection by said sensor unit,

wherein said electronic advertising unit includes;

storing means for storing a plurality of different POP advertisements, in which each of the plurality of different POP advertisements has at least one of (i) moving images or (ii) music;

selection means for selecting a particular POP advertisement from said plurality of stored POP advertisements; and

output means for outputting said particular POP advertisement in response to a detection signal output from said sensor unit such that said output means starts a presentation of said particular POP advertisement when said sensor detects said person and continues said presentation until an end thereof is reached so that said particular POP advertisement is outputted in its entirety.

2. The electronic POP advertising apparatus according to claim 1, wherein said sensor unit transmits said detection signal according to a scheme employed by a remote controller that controls said electronic advertising unit.

3. The electronic POP advertising apparatus according to claim 2, wherein said sensor unit is formed separately from said electronic advertising unit.

4. The electronic POP advertising apparatus according to claim 1, wherein said sensor is one of a reflective-type infrared sensor, a pyroelectric-type infrared sensor, a mechanical switch, a photosensor, or a combination of two or more of said sensors.

5. The electronic POP advertising apparatus according to claim 1, wherein said electronic advertising unit further includes a displaying screen formed of a liquid crystal display screen, and wherein a panel case for protecting said liquid crystal display screen from a pressing force is disposed on a front side of said liquid crystal display screen.

6. The electronic POP advertising apparatus according to claim 1, wherein said electronic advertising unit is coupled with a fixing member for fixing said electronic advertising unit, said fixing member including a removal protection part for preventing a power cable terminal and a signal cable terminal from being removed from said electronic advertising unit.