ADPACK

• US 20090157450A1
• Filed: 12/18/2007
• Published: 06/18/2009
• Est. Priority Date: 12/18/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Davis, Marc, Higgins, Chris, O'Sullivan, Joseph, Martinez, Ron, Athsani, Athellina
• Granted Patent: US 8,655,718 B2
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing.

Claims

1. A system for monetization of content, the system comprising:

a storage device for storage and retrieval of data;

a library of content and advertisements stored within the storage device, the library comprising an organizational structure for facilitating the storage and retrieval;

a monetization engine for identifying within the library a first content item having a first monetizable feature, the system configured for;

selecting a second content item from a plurality of content items within the library; and

associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item.

2. The system of claim 1, the system further configured for:

presenting the second content item in conjunction with the first content item; and

tracking user interactions for the presentation of the second content item.

3. The system of claim 1, the system further configured for:

receiving at least one of the first and second content items, thereby generating a received content item; and

storing the received content item within the organizational structure of the library.

4. The system of claim 1, the monetization engine further configured for calculating a revenue sharing value for the first monetizable feature of the first content item;

and for presenting the revenue sharing value to a user of the system.

5. The system of claim 1, wherein the second content item has a cost associated with presentation of the second content item, the system further configured for determining the cost of using the second content item, and selectively presenting the cost to a user of the system, charging the user for the use of the second content item, and distributing the revenue from the use to an owner of the second content item.

6. The system of claim 1, wherein the first content item comprises user generated content;

and the second content item comprises an advertisement comprising one or more of a static ad, a dynamic ad, an implicit ad, and an explicit ad.

7. The system of claim 1, the first content item comprising one of image and video data, the first monetizable feature comprising a surface within the first content item for the placement of an advertisement.

8. The system of claim 1, the first monetizable feature comprising a marker within the first content item for the association of the second content item to the first content item, wherein the system is configured for identifying insertion points for the marker, and placing the marker with one or more insertion points, wherein the placing is optionally by user request or by system automation.

9. The system of claim 1, further configured for setting a plurality of insertion points, including dynamic run-time markers for on-the-fly ad insertion at a time of presentation of content.

10. The system of claim 1, further comprising an interface for interacting with the library, the interactions with the library comprising operations to edit, search, sort, and combine content and advertisements stored within the library with selected content and advertisements, the interface comprising a graphical user interface having drag and drop functionality for the placement of one or more of the second content item, a marker, and an insertion point, in relation to the first content item.

11. The system of claim 1, wherein a user of the system for the monetization of content comprises one or more of an advertiser, an operator, a publisher, an owner of content, a producer, a consumer of content, and a user who shares, distributes, or uploads content, the system further comprising one or more features of a self serve application and an automated system for selecting and associating the second content item with the first content item, for users of the system.

12. The system of claim 1, the system further configured for receiving one or more of:

an advertising campaign for an advertiser, and

an advertiser payment offer and associated ad copy for the presentation of the advertiser'"'"'s content including advertisements in conjunction with specific content.

13. The system of claim 1, the system further configured for selectively billing and paying users of the system for qualifying interactions with composites, the composites comprising presentations of the second content item in conjunction with the first content item.

14. The system of claim 1, the system further configured for associating the second content item comprising an advertisement to the first content item by embedding the advertisement within the first content.

15. The system of claim 1, further comprising a user interface configured for layering user generated content and ad copy.

16. The system of claim 1, further configured for modifying ad copy or financial terms of use of content and advertising such that higher rated content receives higher valuation.

17. The system of claim 1, further configured for advertisers to post requests to other users of the system for user generated content (UGC) and for users of the system to search and select data from among the advertisers.

18. The system of claim 1, further comprising automated ad insertion into content based upon collaborative filtering of related past performances for best-match insertion.

19. The system of claim 1, further configured for dynamic ad insertion based upon user or advertiser generated variables resolved at display request time.

20. The system of claim 1, further comprising a device for remote presentation of monetization options to a user of the system.

21. A device for presenting monetization of content to a user, the device comprising:

a capture mechanism for capture of the content, the content comprising one or more monetizable features;

a monetization module for determining a first monetizable feature of the content, and for calculating a first value for the first monetizable feature;

a display for presenting the monetization of the content to the user of the device; and

a storage medium for storing the captured content and optionally storing associated monetization information of the captured content.

22. The device of claim 21, further comprising a networking interface for coupling the device to a networked system, the networked system comprising an engine for monetization of content, the engine in communication with the monetization module.

23. The device of claim 21, further configure for optionally storing the captured content within a library of content and advertisements, thereby generating a first stored content item, the library comprising an organizational structure for facilitating the storage.

24. The device of claim 21, the monetizable feature comprising one or more of a surface of an object within the content and a marker, for the selective placement and presentation of additional content including advertising in conjunction with the content, wherein an advertiser provides one or more of:

an enabled device to a producer of content for generation of content and monetization of the content; and

an online system or website for the submission of pre-generated content where the majority of editing and/or monetization occurs within the online system, and submitted content is reviewed and modified manually and/or by system automation.

25. A system for tracking user interactions, the system comprising:

a monetization module for associating a first content to a second content, wherein the association is based on the monetization of the first content by using the second content, wherein the system is configured for;

determining a first monetizable feature for the first content;

selecting a second content from a plurality of content; and

associating the second content to the first content by using the first monetizable

feature for presentation of the second content in conjunction with the first content;

a storage device for storing the association between the first and second content;

a location for presenting the first content in conjunction with the second content for consumption by a group of consumer type users;

a tracking module for tracking user interactions for the presentation of the second content; and

for calculating a revenue sharing value for the first monetizable feature of the first content, wherein the revenue sharing value is optionally presented to a user of the system, wherein during presentation to consumer type users, the system is configured to monitor the actions of a first consumer of the second content in relation to the second content, wherein the action comprises one or more of clicking to a website, viewing a location on a map, calling a phone number to speak to a marketer, receiving an electronic or physical coupon, and interacting with the content as a result of the content, wherein the monetization of the first content by using the second content comprises one or more of a cost per impression (CPI), cost per click (CPC), cost per lead (CPL), and a cost per action (CPA).