Personalized Retail Information Delivery Systems and Methods

• US 20090157472A1
• Filed: 12/14/2007
• Published: 06/18/2009
• Est. Priority Date: 12/14/2007
• Status: Abandoned Application

• Current Assignee: Kimberly-Clark Worldwide Incorporated (Kimberly-Clark Corporation)
• Original Assignee: Kimberly-Clark Worldwide Incorporated (Kimberly-Clark Corporation)
• Inventors: Burazin, Mark A., Shannon, Thomas Gerard, Griesbach, Henry L. III
• Application Number:
  US11/956,999
• Publication Number:
  US 20090157472A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0603 Catalogue ordering

Abstract

A personalized shopping system can provide for delivery of relevant information that is responsive to the needs and desires of shoppers. Any suitable information can be delivered including, but not limited to, advertisements. By taking one or more preferences or parameters of the shopper into account, the advantages of targeted advertising and/or other information delivery can be achieved with reduced adverse effects on shoppers. To the contrary, the shoppers may benefit from the system, since it is configured to address the needs of the shopper, rather than the needs of only the manufacturer, retailer, advertiser, or other information purveyor. The system can evaluate whether to present information at various opportunities based on the shopper'"'"'s media preferences. Further, the system may respond to user requests for information. The system may be configured to provide navigational guidance, such as a map through a retail location, for use by a shopper.

Claims

1. A system for providing a personalized shopping experience, the system comprising at least one computing device and at least one media presentation device in communication with the at least one computing device, the at least one computing device configured to:

determine when a shopper has arrived at a retail location and identify the shopper;

access media preference data indicating at least one preference of the shopper regarding in-store media;

while the shopper is at the retail location, identify at least one media presentation opportunity at which media can be presented to the shopper;

for each media presentation opportunity, determine, based at least in part on the media preference data, whether the shopper desires to receive the media presentation; and

send a signal to at least one media presentation device to present a media presentation to the shopper in accordance with the shopper'"'"'s at least one preference regarding in-store media.

2. The system set forth in claim 1, wherein the at least one computing device is further configured to:

receive data identifying a change in the media preference data provided by the shopper while the shopper is at the retail location.

3. The system set forth in claim 2, wherein the system further comprises at least one microphone in communication with the at least one computing device, and the data identifying at least one change in the media preference data is derived from an audio request made by the shopper via the microphone.

4. The system set forth in claim 2, wherein the at least one computing device is configured to receive data identifying a change in the media preference data from a computing device associated with the shopper.

5. The system set forth in claim 2, wherein at least one media preference parameter comprises a request for information from the shopper, and the at least one computing device is further configured to:

select a set of data based on the request for information; and

provide the selected data to the shopper.

6. The system set forth in claim 5, wherein:

the set of data comprises a media presentation; and

providing the selected set of data comprises sending a signal to at least one media presentation device to present the media presentation to the shopper.

7. The system set forth in claim 5, wherein:

providing the selected set of data comprises sending the data to a computing device associated with the shopper.

8. The system set forth in claim 1, wherein:

the system comprises s a noise-cancellation device at the retail location;

media preference data of a second shopper indicates that the second shopper does not wish to hear advertisements while at the retail location; and

the at least one computing device is further configured to;

send a signal to the noise cancellation device so that, when a media presentation is presented to another shopper, audio from the media presentation is substantially cancelled out for the second shopper.

9. The system set forth in claim 1, wherein the at least one computing device is configured to:

offer an incentive to the shopper in exchange for the shopper selecting a particular preference regarding in-store media.

10. The system set forth in claim 9, wherein the particular preference indicates a willingness to receive an advertisement.

11. The system set forth in claim 1, wherein at least one media presentation comprises an audio message.

12. The system set forth in claim 9, wherein at least one media presentation device comprises a directional audio system.

13. The system set forth in claim 1, wherein sending a signal to at least one media presentation device at least one media presentation device comprises:

sending data comprising the media presentation to a computing device associated with the shopper via one or more wireless access points configured to interface with the computing device associated with the shopper

14. The system set forth in claim 1, wherein at least one media presentation device comprises a printer, and at least one media presentation comprises printed material.

15. The system set forth in claim 14, wherein the printed material comprises a coupon.

16. The system set forth in claim 14, wherein the printed material comprises a map indicating an in-store shopping route.

17. The system set forth in claim 1, wherein at least one media presentation opportunity comprises an opportunity to present an advertisement.

18. The system set forth in claim 1, wherein at least one media presentation opportunity comprises an opportunity to present background audio.

19. The system set forth in claim 1, wherein the at least one computing device is further configured to provide an interface whereby a shopper can specify at least one media preference.

20. The system set forth in claim 19, wherein the interface comprises a web site.

21. The system set forth in claim 1, wherein the at least one computing device is further configured to interface with a computing device associated with the shopper and derive at least some media preference data from data stored on the computing device associated with the shopper.

22. The system set forth in claim 1, wherein the at least one computing device is further configured to access purchase data indicating at least one previous or impending purchase of the shopper;

and

wherein at least one media presentation opportunity is identified based at least in part on the purchase history data.

23. The system set forth in claim 1, wherein identifying at least one media presentation opportunity comprises identifying an opportunity to provide information regarding a pharmaceutical product.

24. The system set forth in claim 23, wherein at least one media presentation comprises information about drug interactions or contraindications.

25. The system set forth in claim 23, wherein identifying at least one media presentation opportunity is based at least in part on:

accessing purchase data indicating at least one previous or impending purchase of the shopper and;

accessing data regarding drug interactions or contraindications with regard to at least one previous or impending purchase of the shopper.

26. The system set forth in claim 23, wherein sending a signal to at least one media presentation device comprises:

interfacing with a computing device associated with the shopper and send data comprising the media presentation to the computing device associated with the shopper.

27. The system set forth in claim 26, wherein the at least one computing device is further configured to receive data confirming that the shopper has received the media presentation.

28. A system for providing a personalized shopping experience, the system comprising at least one computing device and at least one media presentation device in communication with the at least one computing device, the at least one computing device configured to:

determine when a shopper has reached a retail location and identify the shopper; and

evaluate shopper preference data indicating whether the shopper desires for a personalized shopping system to respond in an active or passive form; and

while the shopper preference data indicates the shopper desires for the personalized shopping system to respond in a passive form;

provide at least one media presentation to the shopper only in response to an inquiry provided by the shopper.

29. The system set forth in claim 28, wherein the computing device is further configured to:

while the shopper preference data indicates the shopper desires for the personalized shopping system to respond in an active form;

provide at least one media presentation to the shopper based at least on the shopper'"'"'s location within the retail location.

30. A system for providing a personalized shopping experience, the system comprising at least one computing device and at least one media presentation device in communication with the at least one computing device, the at least one computing device configured to:

access data identifying one or more items desired by a shopper;

determine the position of at least one identified item at one or more retail locations;

determine a route through one or more retail locations so that a shopper following the route will be in proximity to the identified position; and

based on the determined route, provide a media presentation comprising navigational guidance to a shopper.

31. The system set forth in claim 30, wherein the media presentation comprising navigational guidance includes a map of the retail location and a determined route.

32. The system set forth in claim 31, wherein providing a media presentation includes sending data comprising the map to a printer at a retail location.

33. The system set forth in claim 31, wherein providing a media presentation includes sending data comprising the map to a computing device associated with the shopper.

34. The system set forth in claim 30, wherein the at least one computing device is further configured to:

access data indicating the shopper'"'"'s position within a retail location; and

determine a direction for the shopper to move based on a determined route;

wherein providing a media presentation comprising navigational guidance includes sending data to at least one speaker at the retail location, the data comprising an audio message to a shopper indicating the direction for the shopper to move.

35. The system set forth in claim 30, wherein the at least one computing device is further configured to determine an inventory status of at least one identified item at a plurality of retail locations and select a retail location for visitation by the shopper based on the determined inventory status.