SYSTEM AND METHOD FOR SENDING TARGETED MARKETING DATA USING PROXIMITY DATA
First Claim
1. A computer readable medium containing computer executable instructions that when executed by a computer perform a method for selecting advertising data, the method comprising:
- monitoring proximity data indicating proximity between a first end user device and at least one second device;
examining historical behavior profile data for the second device;
placing data from the historical behavior profile data into an opportunity profile for the first end user device based on the proximity data; and
selecting advertising data to be sent to the first end user device relating to the data placed in the opportunity profile.
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Abstract
A method for selecting advertising data is disclosed, the method comprising monitoring proximity data indicating proximity between a first end user device and at least one second device; examining historical behavior profile data for the second device; placing data from the historical behavior profile data into an opportunity profile for the first end user based on the proximity data; and sending advertising data to the first end user device relating to the data in the opportunity profile. A system is disclosed for performing the method. A data structure embedded in a computer readable medium is disclosed for containing data used by the system and method.
122 Citations
22 Claims
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1. A computer readable medium containing computer executable instructions that when executed by a computer perform a method for selecting advertising data, the method comprising:
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monitoring proximity data indicating proximity between a first end user device and at least one second device; examining historical behavior profile data for the second device; placing data from the historical behavior profile data into an opportunity profile for the first end user device based on the proximity data; and selecting advertising data to be sent to the first end user device relating to the data placed in the opportunity profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for selecting advertising data, the system comprising:
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a processor in data communication with a computer readable medium; and a computer program embedded in the computer readable medium containing computer executable instructions, the computer program comprising instructions to monitoring proximity data indicating proximity between a first end user device and at least one second device, instructions to examine a historical behavior profile data for the second device, instructions to place data from the historical behavior profile data into an opportunity profile for the first end user device based on the proximity data and instructions to select advertising data to be sent to the first end user device relating to the data placed in the opportunity profile. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A computer readable medium containing computer executable instructions that when executed by a computer perform a method for receiving advertising data, the method comprising:
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transferring proximity data between a first end user device and a second device indicating proximity between the first end user device and the second device; and receiving targeted advertising data at the first end user device based on data from a historical behavior profile placed into an opportunity profile for the first end user device.
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21. An apparatus for receiving advertising data comprising:
a processor in data communication with a computer readable medium; and
a computer program stored in the computer readable medium containing computer executable instructions that when executed by a computer perform a method for selecting advertising data, the computer program comprising instructions to transfer proximity data between a first end user device and a second device indicating proximity between the first end user device and the second device and instructions to receive targeted advertising data at the first end user device based on data from a historical behavior profile data for the second device placed into an opportunity profile for the first end user device.
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22. A data structure embedded in a computer readable medium for containing data useful in performing a method for selecting targeted advertising data to end user devices based on proximity data, the data structure comprising:
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a first field for containing proximity data indicative of a secondary end user proximity device that has come into proximity with a primary end user proximity device; a second field for containing data indicative of a historical behavior profile for a secondary end user associated with the secondary end user proximity device; and a third field for containing data indicative of an opportunity profile for a first end user associated with the first end user device wherein the from data is moved from the historical behavior profile to the opportunity profile for the primary end user proximity device for selecting targeted advertising data to be sent to the primary end user proximity device based on the data in the opportunity profile.
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Specification