Method and system for directing a user from a content provider website to an advertiser's website
First Claim
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1. A method of establishing a link between a content provider'"'"'s website and an advertiser'"'"'s website, comprising the steps of:
- establishing a first registry of content providers and their respective website or websites;
establishing a second registry of advertisers and their respective website or websites;
prompting each of said advertisers to choose at least one keyword or phrase and a designated Internet address associated with said keyword or phrase;
prompting each of said advertisers to choose at least one of said content providers listed in said first registry;
highlighting the appearance of each of said keyword or phrase provided within each of the websites of said content providers listed on said first registry chosen by each of said advertisers listed on said second registry;
a consumer clicking on one of said keyword or phrase highlighted on one of the websites of one of said content providers listed on said first registry; and
hyperlinking the consumer from the website of a content provider listed on said first registry to said designated Internet address of an advertiser listed on said second registry associated with the keyword or phrase clicked by the consumer in said previous step.
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Abstract
A method of allowing a consumer to be hyperlinked from a content provider'"'"'s website to an advertiser'"'"'s website based upon the use of one or more keywords. The advertiser would associate the URL address, of one of the advertisers with one or more keywords provided on the content provider'"'"'s website. Therefore, when a consumer would click on these keywords, they would be sent to the website designated by the advertiser.
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Citations
13 Claims
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1. A method of establishing a link between a content provider'"'"'s website and an advertiser'"'"'s website, comprising the steps of:
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establishing a first registry of content providers and their respective website or websites; establishing a second registry of advertisers and their respective website or websites; prompting each of said advertisers to choose at least one keyword or phrase and a designated Internet address associated with said keyword or phrase; prompting each of said advertisers to choose at least one of said content providers listed in said first registry; highlighting the appearance of each of said keyword or phrase provided within each of the websites of said content providers listed on said first registry chosen by each of said advertisers listed on said second registry; a consumer clicking on one of said keyword or phrase highlighted on one of the websites of one of said content providers listed on said first registry; and hyperlinking the consumer from the website of a content provider listed on said first registry to said designated Internet address of an advertiser listed on said second registry associated with the keyword or phrase clicked by the consumer in said previous step. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system of establishing a link between a content provider'"'"'s website or websites and an advertiser'"'"'s website over the Internet, comprising:
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a server provided with a memory, the server in communication over the Internet with a plurality of websites, said memory containing a first registry of content providers and Internet addresses associated with each of said content providers and a second registry of advertisers including at least one keyword or phrase and a designated Internet address associated with each keyword or phrase; a mechanism for highlighting the keywords or phrases included in said second registry provided on websites of said content providers; and a means for transferring a consumer from one of said central provider'"'"'s websites to said designated Internet address when the consumer clicks on a highlighted keyword or phrase included on one of said content provider'"'"'s websites. - View Dependent Claims (10, 11, 12, 13)
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Specification