Monetization of Online Content

• US 20090157491A1
• Filed: 12/11/2008
• Published: 06/18/2009
• Est. Priority Date: 12/12/2007
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Axe, Brian, Kamvar, Sepandar D., Stoll, Nathan, Oestlien, Christian, Brougher, William C.
• Application Number:
  US12/333,171
• Publication Number:
  US 20090157491A1
• Time in Patent Office: Days
• US Class Current: 705/11
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/23 Updating
• CPC Class Codes: G06F 16/245 Query processing
• CPC Class Codes: G06F 16/25 Integrating or interfacing systems involving database management systems
• CPC Class Codes: G06F 16/438 Presentation of query results
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/163 Handling of whitespace
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting
• CPC Class Codes: G06F 40/194 Calculation of difference between files
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 10/063112 Skill-based matching of a person or a group to a task
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Methods, computer program products and systems are described for computer implemented online-content management. Multiple online content items authored by multiple authors for online publication are received at one or more first computers. For each online content item, a reputation score is determined for the author corresponding to the online content item. The reputation score is based at least in part on one or more reviews of the online content item provided by one or more reviewers other than the author. An online content item from the multiple online content items is published for display on one or more second computers, which includes displaying an advertisement in conjunction with displaying the online content item. A share of revenue for the author of the online content item for displaying the advertisement is determined based at least in part on the reputation score of the author.

Claims

1. A computer implemented online-content management method comprising:

receiving at one or more first computers a plurality of online content items authored by a plurality of authors for online publication; and

for each online content item, determining a reputation score for the author corresponding to the online content item, where the reputation score is based at least in part on one or more reviews of the online content item provided by one or more reviewers other than the author;

publishing for display on one or more second computers an online content item from the plurality of online content items, including displaying an advertisement in conjunction with displaying the online content item; and

determining a share of revenue for the author of the online content item for displaying the advertisement based at least in part on the reputation score of the author.

2. The method of claim 1, wherein determining a share of revenue for the author is further based on a number of links to the online content item from other online content.

3. The method of claim 1, wherein the reputation score is further based on the number of links to the online content item from other online content.

4. The method of claim 1, wherein the reputation score is further based on a level of frame of the author.

5. The method of claim 1, wherein the reputation score of the author is elevated if the author'"'"'s online content item has been published by a publisher determined as publishing only online content given a review exceeding a predetermined threshold.

6. The method of claim 1, wherein the reputation score of the author is further based on how many other online content items of the author have been published.

7. The method of claim 1, wherein the author has published other online content items and the reputation score of the author is further based on how recently the other online content items published.

8. The method of claim 1, wherein the reputation score is further based on a previous reputation score of the author calculated in relation to one or more different online content items of the author that were previously published.

9. The method of claim 1, wherein the online content item corresponding to the author is about a first topic and the reputation score is further based on a previous reputation score of the author calculated in relation to one or more different online content items of the author also about the first topic that were previously published.

10. The method of claim 9, wherein the author can have more than one reputation score if the author has published online content items about more than one topic.

11. The method of claim 10, wherein the author can have a first alias relating to the first topic and associated with a first reputation score and can have a second alias relating to a second topic and associated with a second reputation score.

12. The method of claim 1, wherein the reputation score comprises two or more sub-scores, where each sub-score relates to a different quality of the online content item.

13. The method of claim 1, wherein determining a reputation score for the author based on one or more reviews of the online content item provided by one or more reviewers further comprises:

determining if a reputation score is associated with each of the one or more reviewers; and

if a reputation score is associated with one or more reviewers, then basing the reputation score of the author at least in part on the reputation score associated with the one or more reviewers.

14. The method of claim 1, wherein the reputation score is reduced if the author is determined to have included plagiarized content within the online content item.

15. The method of claim 1, wherein the reputation score is portable from one online publisher to another, and wherein determining a reputation score for the corresponding author is further based on a pre-existing reputation score of the author imported from a publisher different than a publisher of the online content item.

16. The method of claim 1, further comprising:

authenticating an identity of the author prior to determining a reputation score of the author;

wherein the reputation score is further based on the length of time an author has been an authenticated author.

17. A computer-readable medium having instructions encoded thereon, which, when executed by a processor, cause the processor to perform operations comprising:

receiving a plurality of online content items authored by a plurality of authors for online publication; and

for each online content item, determining a reputation score for the author corresponding to the online content item, where the reputation score is based at least in part on one or more reviews of the online content item provided by one or more reviewers other than the author;

publishing an online content item from the plurality of online content items, including displaying an advertisement in conjunction with displaying the online content item; and

determining a share of revenue for the author of the online content item for displaying the advertisement based at least in part on the reputation score of the author.

18. The computer-readable medium of claim 17, wherein determining a share of revenue for the author is further based on a number of links to the online content item from other online content.

19. The computer-readable medium of claim 17, wherein the reputation score is further based on the number of links to the online content item from other online content.

20. The computer-readable medium of claim 17, wherein the reputation score is further based on a level of frame of the author.

21. The computer-readable medium of claim 17, wherein the reputation score of the author is elevated if the author'"'"'s online content item has been published by a publisher determined as publishing only online content given a review exceeding a predetermined threshold.

22. The computer-readable medium of claim 17, wherein the reputation score of the author is further based on how many other online content items of the author have been published.

23. The computer-readable medium of claim 17, wherein the author has published other online content items and the reputation score of the author is further based on how recently the other online content items published.

24. The computer-readable medium of claim 17, wherein the reputation score is further based on a previous reputation score of the author calculated in relation to one or more different online content items of the author that were previously published.

25. The computer-readable medium of claim 17, wherein the online content item corresponding to the author is about a first topic and the reputation score is further based on a previous reputation score of the author calculated in relation to one or more different online content items of the author also about the first topic that were previously published.

26. The computer-readable medium of claim 25, wherein the author can have more than one reputation score if the author has published online content items about more than one topic.

27. The computer-readable medium of claim 26, wherein the author can have a first alias relating to the first topic and associated with a first reputation score and can have a second alias relating to a second topic and associated with a second reputation score.

28. The computer-readable medium of claim 17, wherein the reputation score comprises two or more sub-scores, where each sub-score relates to a different quality of the online content item.

29. The computer-readable medium of claim 17, wherein determining a reputation score for the author based on one or more reviews of the online content item provided by one or more reviewers further comprises:

determining if a reputation score is associated with each of the one or more reviewers; and

if a reputation score is associated with one or more reviewers, then basing the reputation score of the author at least in part on the reputation score associated with the one or more reviewers.

30. The computer-readable medium of claim 17, wherein the reputation score is reduced if the author is determined to have included plagiarized content within the online content item.

31. The computer-readable medium of claim 17, wherein the reputation score is portable from one online publisher to another, and wherein determining a reputation score for the corresponding author is further based on a pre-existing reputation score of the author imported from a publisher different than a publisher of the online content item.

32. The computer-readable medium of claim 17, wherein the instructions encoded thereon, when executed by a processor, further cause the processor to perform operations comprising:

authenticating an identity of the author prior to determining a reputation score of the author;

wherein the reputation score is further based on the length of time an author has been an authenticated author.

33. A system comprising:

a processor;

a storage device coupled to the processor and configurable for storing instructions, which, when executed by the processor cause the processor to perform operations comprising;

receiving a plurality of online content items authored by a plurality of authors for online publication; and

for each online content item, determining a reputation score for the author corresponding to the online content item, where the reputation score is based at least in part on one or more reviews of the online content item provided by one or more reviewers other than the author;

publishing an online content item from the plurality of online content items, including displaying an advertisement in conjunction with displaying the online content item; and

determining a share of revenue for the author of the online content item for displaying the advertisement based at least in part on the reputation score of the author.

34. The system of claim 33, wherein determining a share of revenue for the author is further based on a number of links to the online content item from other online content.

35. The system of claim 33, wherein the reputation score is further based on the number of links to the online content item from other online content.

36. The system of claim 33, wherein the reputation score is further based on a level of frame of the author.

37. The system of claim 33, wherein the reputation score of the author is elevated if the author'"'"'s online content item has been published by a publisher determined as publishing only online content given a review exceeding a predetermined threshold.

38. The system of claim 33, wherein the reputation score of the author is further based on how many other online content items of the author have been published.

39. The system of claim 33, wherein the author has published other online content items and the reputation score of the author is further based on how recently the other online content items published.

40. The system of claim 33, wherein the reputation score is further based on a previous reputation score of the author calculated in relation to one or more different online content items of the author that were previously published.

41. The system of claim 33, wherein the online content item corresponding to the author is about a first topic and the reputation score is further based on a previous reputation score of the author calculated in relation to one or more different online content items of the author also about the first topic that were previously published.

42. The system of claim 41, wherein the author can have more than one reputation score if the author has published online content items about more than one topic.

43. The system of claim 42, wherein the author can have a first alias relating to the first topic and associated with a first reputation score and can have a second alias relating to a second topic and associated with a second reputation score.

44. The system of claim 33, wherein the reputation score comprises two or more sub-scores, where each sub-score relates to a different quality of the online content item.

45. The system of claim 33, wherein determining a reputation score for the author based on one or more reviews of the online content item provided by one or more reviewers further comprises:

determining if a reputation score is associated with each of the one or more reviewers; and

if a reputation score is associated with one or more reviewers, then basing the reputation score of the author at least in part on the reputation score associated with the one or more reviewers.

46. The system of claim 33, wherein the reputation score is reduced if the author is determined to have included plagiarized content within the online content item.

47. The system of claim 33, wherein the reputation score is portable from one online publisher to another, and wherein determining a reputation score for the corresponding author is further based on a pre-existing reputation score of the author imported from a publisher different than a publisher of the online content item.

48. The system of claim 33, wherein the instructions, when executed by the processor cause the processor to perform operations further comprising:

authenticating an identity of the author prior to determining a reputation score of the author;

wherein the reputation score is further based on the length of time an author has been an authenticated author.