ADVANCED ADVERTISEMENTS

• US 20090157500A1
• Filed: 12/15/2007
• Published: 06/18/2009
• Est. Priority Date: 12/15/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Perkins, Roderick E., Rios, Abel Ignacio JR., Ames, Robert Christopher, Jaffe, Christopher
• Application Number:
  US11/957,425
• Publication Number:
  US 20090157500A1
• Time in Patent Office: Days
• US Class Current: 705/14.610
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for configuring a media player to display advertising to a user includes a computer having a processor and a memory unit containing instructions, a display in communication with the processor of the computer for displaying a media asset via the media player, and a network interface in communication with the processor. The instructions configure the processor to suspend the displaying of a media asset by the media player during certain periods and display a pre roll advertisement or a rich media advertisement in at least a portion of the display utilized by the media player.

Claims

1. A method for configuring a media player to display advertising to a user of a computer via a display, the method comprising the steps of:

suspending the displaying of a media asset by the media player during an alone time;

displaying a pre roll advertisement in the display utilized by the media player during the alone time;

displaying the media asset after the alone time has expired;

suspending the displaying of the media asset when prompted by a first action;

displaying a first rich media advertisement in at least a portion of the display utilized by the media player when prompted by the first action;

resuming the displaying of the media asset when prompted by a second action; and

displaying a second rich media advertisement in at least a portion of the display utilized by the media player when the media player has finished displaying the media asset.

2. The method of claim 1, further comprising the steps of:

determining if the media asset is available;

displaying the pre roll advertisement in the display utilized by the media player until the media asset becomes available and after the alone time has expired.

3. The method of claim 1, wherein the first action is when the user selects a pause button or the media player or selects a persistent banner displayed by the media player.

4. The method of claim 1, wherein the second action is when the user selects a play button of the media player.

5. The method of claim 1, further comprising the steps of:

determining if the first or second rich media advertisement is operating properly;

resuming the displaying of the media asset when the first or second rich media advertisement is not operating properly.

6. The method of claim 1, further comprising the steps of:

determining if the displaying of the media asset has been terminated by the user;

displaying the first or second rich media advertisement in at least a portion of the display utilized by the media player when the media asset has been terminated by the user.

7. The method of claim 1, wherein the first and second rich media advertisements comprise the same rich media advertisement.

8. The method of claim 1, wherein the media asset is a video.

9. The method of claim 1, wherein the media asset comprise at least one of an interactive computer game, a static image, a micro website capable of launching other websites, an interactive map, an Internet telephony connection or an instant messaging connection.

10. The method of claim 1, wherein the first and second rich media advertisements comprise at least one of a video, an interactive computer game, a configurator for building, pricing and buying goods and/or services, a static advertisement, a micro website capable of launching other websites, an interactive map, an Internet telephony connection or an instant messaging connection.

11. A system for configuring a media player to display advertising to a user, the system comprising:

a computer having a processor and a memory unit containing instructions;

a display in communication with the processor of the computer for displaying a media asset via the media player;

a network interface in communication with the processor, the network interface configured to receive the media asset from a remote server via a network;

wherein the instructions configure the processor to;

suspend the displaying of a media asset by the media player during an alone time;

display a pre roll advertisement in the display utilized by the media player during the alone time;

display the media asset after the alone time has expired;

suspend the displaying of the media asset when prompted by a first action;

display a first rich media advertisement in at least a portion of the display utilized by the media player when prompted by the first action;

resume the displaying of the media asset when prompted by a second action; and

display a second rich media advertisement in at least a portion of the display utilized by the media player when the media player has finished displaying the media asset.

12. The system of claim 11, wherein the instructions further configure the processor to:

determine if the media asset is available;

display the pre roll advertisement in the display utilized by the media player until the media asset becomes available and after the alone time has expired.

13. The system of claim 11, wherein the first action is when the user selects a pause button or the media player or selects a persistent banner displayed by the media player.

14. The system of claim 11, wherein the second action is when the user selects a play button of the media player.

15. The system of claim 11, wherein the instructions further configure the processor to:

determine if the first or second rich media advertisement is operating properly;

resume the displaying of the media asset when the first or second rich media advertisement is not operating properly.

16. The system of claim 11, wherein the instructions further configure the processor to:

determine if the displaying of the media asset has been terminated by the user;

display the first or second rich media advertisement in at least a portion of the display utilized by the media player when the media asset has been terminated by the user.

17. The system of claim 11, wherein the first and second rich media advertisements comprise the same rich media advertisement.

18. The system of claim 11, wherein the media asset comprises a video.

19. The system of claim 11, wherein the media asset comprises at least one of an interactive computer game, a static image, a micro website capable of launching other websites, an interactive map, an Internet telephony connection or an instant messaging connection.

20. The system of claim 11, wherein the first and second rich media advertisements comprise at least one of a video, an interactive computer game, a configurator for building, pricing and buying goods and/or services, a static advertisement, a micro website capable of launching other websites, an interactive map, an Internet telephony connection or an instant messaging connection.