System and method for advertising to a target demographic of internet users
First Claim
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1. A method of providing advertising content to user computers through a communication network comprising:
- creating a user profile, the user profile relating to personal attributes of a user of the communication network;
correlating the user profile to a computer identifier, the computer identifier identifying a user computer;
designating demographic criteria for advertising content;
sending the advertising content to a user computer that is identified by a computer identifier that is correlated to a user profile that matches the demographic criteria for the advertising content.
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Abstract
A method for directing push media content to specific users logged on to a local TCP/IP network using a network of servers and software. The invention employs user profile input and advertiser specified target demographic criteria to show specific media content to internet users advertisers wish to reach.
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Citations
24 Claims
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1. A method of providing advertising content to user computers through a communication network comprising:
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creating a user profile, the user profile relating to personal attributes of a user of the communication network; correlating the user profile to a computer identifier, the computer identifier identifying a user computer; designating demographic criteria for advertising content; sending the advertising content to a user computer that is identified by a computer identifier that is correlated to a user profile that matches the demographic criteria for the advertising content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A communications network comprising:
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a central server; a central server database storing a computer identifier and a user profile; a router to facilitate a local TCP/IP network through which a user'"'"'s computer may access the Internet; wherein the user profile relates to personal attributes of said user of the communication network and the computer identifier identifies said user'"'"'s computer, and wherein the user profile is linked to the computer identifier. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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Specification