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TRACKING RESPONSE TO ADVERTISEMENTS

  • US 20090157511A1
  • Filed: 11/14/2008
  • Published: 06/18/2009
  • Est. Priority Date: 11/16/2007
  • Status: Active Grant
First Claim
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1. A method comprising:

  • performing in one or more computers operations comprising;

    identifying custom ad content;

    identifying ad contact information;

    receiving input selecting at least a portion of the ad contact information to be provided within a print ad including the custom ad content;

    receiving input selecting to activate one or more tracking mechanisms associated with the portion;

    providing the print ad including the custom ad content and the portion to a publisher;

    tracking an effectiveness of the print ad using the portion; and

    reporting the effectiveness of the print ad.

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