DESTINATION AUCTIONED THROUGH BUSINESS OF INTEREST

• US 20090157540A1
• Filed: 12/14/2007
• Published: 06/18/2009
• Est. Priority Date: 12/14/2007
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Black, Neil W., Panabaker, Ruston, Krumm, John C., Couckuyt, Jeffrey D., Seltzer, Michael Lewis, Tashev, Ivan J.
• Application Number:
  US11/957,139
• Publication Number:
  US 20090157540A1
• Time in Patent Office: Days
• US Class Current: 705/37
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

In order to provide advertising to a user concerning an intended travel destination, an auction takes place where multiple companies place bids to have an advertisement disclosed. Bid selection can take place according to various parameters, including matching a user interest, a bidder that offers a highest price, etc. Bids can be solicited and then received—once a bid is selected for presentation, the advertisement can be received, evaluated, and then presented to a user.

Claims

1. A system, comprising:

an exchange component that engages at least one entity to obtain a bid set that corresponds to a set of details related to an intended travel location of a user; and

a choice component that selects a bid subset, selection of the bid subset enables a detail subset to be presented to the user.

2. The system of claim 1, wherein the selection is based upon financial reward offered for selection of the bid subset, an obligation, a characteristic of a bidder, a characteristic of the user, or a combination thereof.

3. The system of claim 1, wherein the detail subset presented to the user is an advertisement or the intended travel location is an intended travel destination.

4. The system of claim 1, further comprising a disclosure component that presents the detail subset to the user.

5. The system of claim 4, the disclosure component presents two details associated with the bid subset, a first detail is presented on a first portion of the disclosure component and a subsequent detail is presented on a subsequent portion of the disclosure component.

6. The system of claim 1, further comprising an artificial intelligence component that makes at least one inference or at least one determination in relation to bid selection.

7. The system of claim 1, further comprising a transaction component that performs a fiscal operation with regard to bid subset selection.

8. The system of claim 1, further comprising an evaluation component that analyzes the bid set, bid subset selection is based at least in part upon analysis of the bid set.

9. The system of claim 1, further comprising a generation component that constructs a route to the intended travel location.

10. A method, comprising:

selecting a bid to disclose a detail to a user from a plurality of bids; and

disclosing a detail of at least about one selected bid to the user, the disclosed detail is associated with an intended travel location.

11. The method of claim 10, further comprising obtaining at least about one bid, wherein selection takes place upon at least about one obtained bid.

12. The method of claim 11, further comprising making a request for at least about one bid, wherein obtainment takes place as a response of the request.

13. The method of claim 10, further comprising performing a fiscal transaction in relation to disclosing the detail of at least one selected bid to the user.

14. The method of claim 10, further comprising locating at least about one bid source, the located bid source produces the selected bid.

15. The method of claim 10, selecting a bid to disclose a detail to a user from a plurality of bids is performed through artificial intelligence techniques.

16. A system, comprising:

means for engaging a plurality of entities to obtain a set of bids that corresponds to a set of advertisements that relates to an intended travel location of a user;

means for selecting a bid subset; and

means for presenting an advertisement subset to the user, wherein the advertisement subset corresponds to the selected bid subset.

17. The system of claim 16, further comprising means for generating a route to the intended travel location.

18. The system of claim 16, further comprising means for performing a fiscal operation in relation to engaging the plurality of entities, selecting the bid subset, presenting the advertisement subset to the user, or a combination thereof.

19. The system of claim 16, further comprising means for locating entities, located entities are engaged for bid obtainment.

20. The system of claim 19, further comprising means for determining location types that are to produce the set of bids.