Methods and systems for identifying an avatar-linked population cohort

• US 20090157625A1
• Filed: 06/18/2008
• Published: 06/18/2009
• Est. Priority Date: 12/13/2007
• Status: Abandoned Application

• Current Assignee: Searete LLC (Intellectual Ventures LLC)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Rinaldo, John D. JR., Lord, Robert W., Jung, Edward K.Y., Levien, Royce A., Wood, Lowell L. JR., Malamud, Mark A., Leuthardt, Eric C.
• Application Number:
  US12/214,539
• Publication Number:
  US 20090157625A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: A61B 2560/0214 of power generation or supply
• CPC Class Codes: A61B 3/113 for determining or recording eye movement
• CPC Class Codes: A61B 5/0533 Measuring galvanic skin response
• CPC Class Codes: A61B 5/055 involving electronic [EMR] or nuclear [NMR] magnetic resonance, e.g. magnetic resonance imaging
• CPC Class Codes: A61B 5/145 Measuring characteristics of blood in vivo, e.g. gas concentration, pH value; Measuring characteristics of body fluids or tissues, e.g. interstitial fluid, cerebral tissuemeasuring of blood pressure or blood flow A61B5/02; non-radiation detecting or locating of foreign bodies in blood A61B5/06
• CPC Class Codes: A61B 5/1455 using optical sensors, e.g. spectral photometrical oximeters
• CPC Class Codes: A61B 5/14553 specially adapted for cerebral tissue
• CPC Class Codes: A61B 5/16 Devices for psychotechnics using teaching or educational appliances G09B1/00 - G09B7/00; Testing reaction times ; Devices for evaluating the psychological state
• CPC Class Codes: A61B 5/167 Personality evaluation
• CPC Class Codes: A61B 5/245 specially adapted for magnetoencephalographic [MEG] signals
• CPC Class Codes: A61B 5/246 using evoked responses
• CPC Class Codes: A61B 5/369 Electroencephalography [EEG] devices for psychotechnics A61B5/16
• CPC Class Codes: A61B 5/378 Visual stimuli
• CPC Class Codes: A61B 5/4064 Evaluating the brain A61B5/031, A61B5/369, A61B5/14553 take precedence
• CPC Class Codes: A61B 5/441 Skin evaluation, e.g. for skin disorder diagnosis
• CPC Class Codes: A61B 5/726 using Wavelet transforms
• CPC Class Codes: A61B 6/501 for diagnosis of the head, e.g. neuroimaging or craniography
• CPC Class Codes: A61B 6/56 Details of data transmission or power supply, e.g. use of slip rings
• CPC Class Codes: A63F 13/822 Strategy games; Role-playing games A63F13/825, A63F13/828 take precedence
• CPC Class Codes: A63F 2300/5553 user representation in the game field, e.g. avatar
• CPC Class Codes: G06N 20/00 : Machine learning
• CPC Class Codes: G06N 5/02 : Knowledge representation; Symbolic representation
• CPC Class Codes: G06Q 10/10 : Office automation; Time management
• CPC Class Codes: G06Q 30/02 : Marketing; Price estimation or determination; Fundraising

Abstract

Avatars, methods, apparatuses, computer program products, devices and systems are described that carry out presenting to at least one member of a population at least one avatar associated with at least one instance of media content; measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to the at least one presented avatar associated with the at least one instance of media content; associating the at least one physiologic activity with at least one mental state; and identifying at least one population cohort based on the at least one mental state.

Claims

1-96. -96. (canceled)

97. A system comprising:

a presentation unit;

a physiologic activity measurement unit;

an association unit; and

a population cohort identification unit.

98. The system of claim 97 wherein the presentation unit comprises:

a display.

99. The system of claim 98 wherein the display comprises:

at least one of a desktop display or a mobile display.

100. The system of claim 97 wherein the physiologic activity measurement unit comprises:

a brain activity measurement unit.

101. The system of claim 100 wherein the brain activity measurement unit comprises:

a functional near infra-red imaging module.

102. The system of claim 100 wherein the brain activity measurement unit comprises:

a functional magnetic resonance imaging module.

103. The system of claim 100 wherein the brain activity measurement unit comprises:

a magnetoencephalography module.

104. The system of claim 100 wherein the brain activity measurement unit comprises:

an electroencephalography module.

105. The system of claim 100 wherein the brain activity measurement unit comprises:

a positron emission tomography module.

106. The system of claim 100 wherein the physiologic activity measurement unit comprises:

a surrogate marker measurement unit.

107. The system of claim 106 wherein the surrogate marker measurement unit comprises:

an iris response module.

108. The system of claim 106 wherein the surrogate marker measurement unit comprises:

a gaze tracking module.

109. The system of claim 106 wherein the surrogate marker measurement unit comprises:

a skin response module.

110. The system of claim 106 wherein the surrogate marker measurement unit comprises:

a voice response module.

111. The system of claim 97 wherein the association unit comprises:

an emotion association module.

112. The system of claim 97 wherein the association unit comprises:

an attention association module.

113. The system of claim 97 wherein the association unit comprises:

a cognition association module.

114. The system of claim 97 wherein the population cohort identification unit comprises:

a population cohort identification unit configured to identify at least one of an age cohort, a gender cohort, an ethnicity cohort, or a purchasing cohort.

115. The system of claim 97 wherein the population cohort identification unit comprises:

a population cohort identification unit configured to identify at least one population cohort based on at least one measured mental state of an individual.

116. The system of claim 97 wherein the population cohort identification unit comprises:

a population cohort identification unit configured to identify at least one population cohort showing brand preference proximate to a presented object.