Method for Unified Collection of Content Analytic Data

• US 20090157691A1
• Filed: 12/18/2007
• Published: 06/18/2009
• Est. Priority Date: 05/06/2004
• Status: Active Grant

• Current Assignee: SAP SE
• Original Assignee: International Business Machines Corporation
• Inventors: Nair, Arvind Raveendranathan, Holubar, Kevin, Mandelstein, Dan Jeffrey, Kerlick, Shannon James, Storey, Thomas Christopher, Viswanathan, Sudhandhira Selvan, Handy-Bosma, John Hans, Selvage, Mei Yang
• Granted Patent: US 8,086,577 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

A method for storing a user evaluation of distributed content comprising an Evaluation Program (EP) that creates a user session when a user accesses distributed content. The user evaluation is saved with other information such as the time and date of the evaluation, the user'"'"'s personal information, and the navigation path the user used to access the distributed content page. The EP records the user'"'"'s navigation of the distributed content in the user session. The EP gives the user the opportunity to rate distributed content. The EP saves the user'"'"'s evaluation with the user session data and external stimuli data. The EP closes the user session when the user leaves the distributed content. The EP reopens the user session when the user returns to the distributed content.

Claims

1. A method for storing in a data repository a plurality of evaluations from a plurality of users who evaluate a distributed content page using a content rating window;

wherein the evaluations are stored with a version of the distributed content, a version of the content rating window, and the external stimuli presented to the users;

wherein the content rating window is a graphical user interface that allows the user to rate the distributed content page.

2. The method of claim 1 comprising:

installing an evaluation program on a computer;

wherein the evaluation program performs steps comprising;

accepting access by one of the plurality of users to the distributed content page;

creating a user session;

accepting a user evaluation of the distributed content page; and

saving the user evaluation as a user rating in the data repository, wherein the user rating is cross-referenced with the user session and the external stimuli.

3. The method of claim 2 wherein the user session tracks the user'"'"'s navigation of a plurality of the distributed content pages.

4. The method of claim 3 wherein the content rating window is based on the characteristics of each user.

5. The method of claim 4 wherein the evaluation program further performs steps comprising:

determining whether the distributed content page is associated with the content rating window;

responsive to the determination that the distributed content page is associated with the content rating window, giving the user the opportunity to evaluate the distributed content page;

determining whether the user desires to evaluate the distributed content page; and

responsive to the determination that the user desires to evaluate the distributed content page, displaying the content rating window.

6. The method of claim 5 wherein the evaluation program further performs steps comprising:

responsive to the determination that the distributed content page is not associated with the content rating window, determining whether the user has accessed a different distributed content page.

7. The method of claim 6 wherein the evaluation program further performs steps comprising:

responsive to the determination that the user does not desire to evaluate the distributed content page, determining whether the user has accessed the different distributed content page.

8. The method of claim 7 wherein the evaluation program further performs steps comprising:

responsive to the determination that the user has accessed the different distributed content page, determining whether the different distributed content page has a content rating window.

9. The method of claim 8 wherein the evaluation program further performs steps comprising:

responsive to the determination that the user has not accessed the different distributed content page, closing the user session.

10. The method of claim 9 wherein the user'"'"'s personal information can be redacted from the data repository.

11. The method of claim 10 wherein the user saves the user rating in a memory and completes the user rating at a later date.

12. The method of claim 11 wherein the user rating may be categorized by any of the fields in the user session, the user rating, the version of the distributed content, the version of the content rating window, or the external stimuli.

13. The method of claim 12 wherein the user completes the user rating by email, web browser, or telephone.

14. The method of claim 13 wherein the user rating gathers evaluative information from the user based on the user'"'"'s complete navigation of the plurality of the distributed content pages.

15. The method of claim 14 wherein the user rating allows the user to evaluate the plurality of the distributed content pages.

16. The method of claim 15 wherein the user reviews the distributed content page simultaneous with reviewing the content rating window.

17. The method of claim 16 wherein distributed content administrator can distinguish between an accidental distributed content page request and an intentional distributed content page request by analyzing a duration data in the user session.

18. The method of claim 17 wherein the distributed content page is a webpage.

19. The method of claim 18 wherein the distributed content page is displayed on a portable electronic device.