CONTENT DEVELOPMENT AND DISTRIBUTION USING COGNITIVE SCIENCES DATABASE

• US 20090158179A1
• Filed: 12/29/2006
• Published: 06/18/2009
• Est. Priority Date: 12/29/2005
• Status: Abandoned Application

• Current Assignee: 3M Innovative Properties Company (3M Company)
• Original Assignee: 3M Innovative Properties Company (3M Company)
• Inventors: Brooks, Brian E.
• Application Number:
  US12/159,106
• Publication Number:
  US 20090158179A1
• Time in Patent Office: Days
• US Class Current: 715/762
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: G06N 5/04 Inference or reasoning models
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0246 Traffic

Abstract

Computer implemented methods and systems facilitate development and distribution of content for presentation on a display or a multiplicity of networked displays, the content including content elements. The content elements may include graphics, text, video clips, still images, audio clips or web pages. The development of the content is facilitated using a database comprising design rules based on principles of cognitive and vision sciences. The database may include design rules based on visual attention, memory, and/or text recognition, for example.

Claims

1. A computer-assisted method, comprising:

developing content for presentation on a display, the content comprising content elements;

providing display information about the display and display environment;

facilitating, by way of computer assistance, the development of the content using the display information and a database comprising design rules or models based on principles of cognitive and vision sciences.

2. The method of claim 1, wherein facilitating the development of the content comprises generating user perceivable recommendations for developing the content, the recommendations consistent with design rules or models.

3. The method of claim 1, comprising alerting a user in response to violation of one or more of the design rules or models.

4. The method of claim 1, wherein facilitating the development of the content comprises automatically adjusting the content in response to non-compliance with the design rules or models.

5. The method of claim 1, wherein facilitating the development of the content comprises facilitating layout of the content elements in compliance with the design rules or models.

6. The method of claim 1, wherein facilitating the development of the content comprises facilitating selection of the content elements in compliance with the design rules or models.

7. The method of claim 1, wherein facilitating the development of the content comprises facilitating selection of one or more attributes of the content elements in compliance with the design rules or models.

8. The method of claim 7, wherein the one or more attributes of the content elements comprise one or more of color, brightness, size, orientation, font, movement, presentation duration or flash rate, display location, and number of content elements concurrently presented on the display.

9. The method of claim 1, wherein facilitating the development of the content comprises facilitating selection of content element attributes based on one or more attributes of the display or display environment.

10. The method of claim 9, wherein the one or more attributes comprise one or more of display type, display size, display shape, average viewing distance from the display, average speed of viewer movement relative to the display, viewer dwelling time, ambient lighting at a location of the display, and time of day of content presentation on the display.

11. The method of claim 1, comprising receiving user input data comprising information regarding each content element, the information comprising one or both of content goal and intended message, wherein facilitating the development of the content comprises facilitating development of the content using the design rules or models and the user input data.

12. The method of claim 1, wherein the content elements comprise graphics, text, video clips, still images, audio clips or web pages.

13. The method of claim 1, wherein facilitating the development of the content comprises facilitating development of the content for a plurality of networked displays, the method further comprising facilitating selection of content element attributes based on one or more attributes of each of the displays.

14. The method of claim 1, wherein facilitating the development of the content comprises facilitating development of the content for a plurality of networked displays, the method further comprising:

receiving user input data comprising information regarding each content element, the information comprising one or both of content goal and intended message;

facilitating user identification of attributes of the networked displays or display environments that have implications for content development; and

facilitating the development of the content using the design rules or models, user input data, and display attributes.

15. The method of claim 1, further comprising facilitating, by way of computer assistance, modification of the developed content in compliance with the design rules or models.

16. The method of claim 15, wherein the developed content is modified in response to a change in one or more attributes of the displays or display environments.

17. The method of claim 16, wherein the one or more attributes comprise one or more of display type, display size, display shape, average viewing distance from the display, average speed of viewer movement relative to the display, viewer dwelling time, ambient lighting at a location of the display, and time of day of content presentation on the display.

18. The method of claim 1, wherein facilitating the development of the content comprises facilitating development of the content for a plurality of networked displays, the method further comprising modifying, by way of computer assistance, the developed content for particular displays of the plurality of networked displays in response to a change in an attribute of the particular displays or environments associated with the particular displays.

19. The method of claim 1, wherein the database comprises design rules or models based on one or more of user visual attention, human memory, and text readability.

20. The method of claim 1, comprising performing a true experiment that produces results useful for improving or optimizing effectiveness of content presentation.

21. A system, comprising:

a database comprising design rules or models based on principles of cognitive and vision sciences;

a user interface comprising a display; and

a processor coupled to the database and user interface, the processor configured to facilitate development of content for presentation on the display using the design rules or models and information about the display or display environment, the content comprising content elements.

22. The system of claim 21, wherein the processor is configured to generate user perceivable recommendations for developing the content, the recommendations consistent with design rules or models.

23. The system of claim 21, wherein the processor is configured to generate an alert for a user in response to violation of one or more of the design rules or models.

24. The system of claim 21, wherein the processor is configured to automatically adjust the content in response to non-compliance with the design rules or models.

25. The system of claim 21, wherein the processor is configured to facilitate layout of the content elements in compliance with the design rules or models.

26. The system of claim 21, wherein the processor is configured to facilitate selection of the content elements in compliance with the design rules or models.

27. The system of claim 21, wherein the processor is configured to facilitate selection of one or more attributes of the content elements in compliance with the design rules or models.

28. The system of claim 27, wherein the one or more attributes of the content elements comprise one or more of color, brightness, size, orientation, font, movement, presentation duration or flash rate, display location, and number of content elements concurrently presented on the display.

29. The system of claim 21, wherein the processor is configured to facilitate selection of content element attributes based on one or more attributes of the display or display environment.

30. The system of claim 29, wherein the one or more attributes comprise one or more of display type, display size, display shape, average viewing distance from the display, average speed of viewer movement relative to the display, viewer dwelling time, ambient lighting at a location of the display, and time of day of content presentation on the display.

31. The system of claim 21, wherein the processor is configured to receive user input data comprising information regarding each content element, the information comprising one or both of content goal and intended message, the processor further configured to facilitate development of the content using the design rules or models and the user input data.

32. The system of claim 21, wherein the content elements comprise graphics, text, video clips, still images, audio clips or web pages.

33. The system of claim 21, wherein the processor is configured to facilitate development of the content for a plurality of networked displays, the processor further configured to facilitate selection of content element attributes based on one or more attributes of each of the displays.

34. The system of claim 21, wherein the processor is configured facilitate development of the content for a plurality of networked displays, the processor further configured to:

receive user input data comprising information regarding each content element, the information comprising one or both of content goal and intended message;

facilitate user identification of attributes of the networked displays or display environments that have implications for content development; and

facilitate the development of the content using the design rules or models, user input data, and display attributes.

35. The system of claim 21, wherein the processor is configured to facilitate modification of the developed content in compliance with the design rules or models.

36. The system of claim 35, wherein the processor is configured to modify the developed content in response to a change in one or more attributes of the displays or display environments.

37. The system of claim 36, wherein the one or more attributes comprise one or more of display type, display size, display shape, average viewing distance from the display, average speed of viewer movement relative to the display, viewer dwelling time, ambient lighting at a location of the display, and time of day of content presentation on the display.

38. The system of claim 21, wherein the processor is configured to facilitate development of the content for a plurality of networked displays, the processor further configured to facilitate modification of the developed content for particular displays of the plurality of networked displays in response to a change in an attribute of the particular displays or environments associated with the particular displays.

39. The system of claim 21, wherein the database comprises design rules or models based on one or more of user visual attention, human memory, and text readability.

40. The system of claim 21, wherein the processor is configured to perform a true experiment that produces results useful for improving or optimizing effectiveness of content presentation.

41. The system of claim 21, comprising one or more sensors for sensing one or more attributes of the display environment.

42. The system of claim 41, wherein the one or more sensors comprise a video camera.

43. The system of claim 41, wherein the one or more sensors comprise one or more proximity sensors.