Media Methods and Systems
First Claim
Patent Images
1. A method comprising the acts:
- downloading a video advertisement to a user'"'"'s personal video recorder;
analyzing video content provided to a user device to detect a broadcast advertisement having a certain character; and
replacing the detected broadcast advertisement having the certain character with the video advertisement earlier downloaded to the video recorder, so that the user viewing the video content on a display is presented the downloaded advertisement rather than the broadcast advertisement.
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Abstract
Several novel watermarking and fingerprinting applications—and related improvements—are disclosed. Some relate to advertising. These include techniques for replacing broadcast advertising with other advertising; inserting advertising based on a viewer'"'"'s ad-viewing history; triggering insertion of advertising based on fingerprint data derived from compressed video content; and discontinuing advertising when a threshold amount of advertising has apparently been viewed. A great number of other features and technologies are also detailed.
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Citations
20 Claims
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1. A method comprising the acts:
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downloading a video advertisement to a user'"'"'s personal video recorder; analyzing video content provided to a user device to detect a broadcast advertisement having a certain character; and replacing the detected broadcast advertisement having the certain character with the video advertisement earlier downloaded to the video recorder, so that the user viewing the video content on a display is presented the downloaded advertisement rather than the broadcast advertisement. - View Dependent Claims (2, 3, 4, 5)
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6. A method comprising the acts:
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downloading plural advertisements to a user'"'"'s personal video recorder; discerning a behavior of the user relating to advertisement viewing; and inserting one or more advertisements into video content for presentation to the user, the insertion depending on the discerned behavior. - View Dependent Claims (7, 8, 9, 10, 11, 12)
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13. A method of presenting video content with advertising to a consumer, comprising the acts:
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presenting video content, including advertising, to the consumer; using a processor device, tracking an amount of advertising the consumer apparently views, without fast-forwarding through; and changing the presentation of advertising based on the tracked amount of advertising apparently viewed by the consumer. - View Dependent Claims (14, 15, 16)
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- 17. A method of incorporating advertisements into video content, including the acts of deriving fingerprint data from compressed video content, and triggering advertisement insertion into the video content based thereon.
Specification