Characterization of Advertisements into Selectable Subcategories

• US 20090158334A1
• Filed: 02/20/2009
• Published: 06/18/2009
• Est. Priority Date: 02/11/2002
• Status: Abandoned Application

• Current Assignee: Tech 5 SAS
• Original Assignee: Tech 5 SAS
• Inventors: Rodriguez, Arturo A., West, John Eric
• Application Number:
  US12/389,777
• Publication Number:
  US 20090158334A1
• Time in Patent Office: Days
• US Class Current: 725/42
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04N 21/433 Content storage operation, e.g. storage operation in response to a pause request, caching operations
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4335 Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions storage management, e.g. defragmentation G06F3/0604; unloading stored programs G06F9/445; storage management in file systems G06F16/10; buffering arrangements in a network node or in an end terminal in packet networks H04L49/90
• CPC Class Codes: H04N 21/443 OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and method of organizing advertisements in a digital home communication terminal are disclosed. One such method includes displaying a plurality of advertisement categories corresponding to products, services, or combinations thereof. The method also includes receiving a user selection of one of the advertisement categories. The method also includes displaying a plurality of subcategories associated with the user selected advertisement category, responsive to the user selection. The method also includes receiving a user selection of one of the subcategories. The method also includes presenting an advertisement matching the selected advertisement category and subcategory.

Claims

1. A method of organizing advertisements in a digital home communication terminal, the method comprising:

displaying a plurality of advertisement categories corresponding to products, services, or combinations thereof;

receiving a user selection of one of the advertisement categories;

responsive to the user selection, displaying a plurality of subcategories associated with the user selected advertisement category;

receiving a user selection of one of the subcategories;

presenting an advertisement matching the selected advertisement category and subcategory.

2. The method of claim 1, wherein the advertisement categories correspond to products, and the subcategory corresponds to a product type, a product source, or a specific product.

3. The method of claim 1, further comprising:

preventing the presentation of any advertisement not corresponding to the selected advertisement subcategory and category.

4. The method of claim 1, further comprising:

receiving and storing advertisements that do not correspond to the selected advertisement subcategory and category.

5. The method of claim 1, further comprising:

receiving and storing only those advertisements that correspond to the selected advertisement subcategory and category.

6. The method of claim 1, further comprising:

retrieving the advertisement from local storage.

7. A method of organizing advertisements in a digital home communication terminal, the method comprising:

displaying a menu of advertisement categories corresponding to products, services, or combinations thereof;

receiving a user selection of one of the advertisement categories;

responsive to the user selection, displaying a succession of menus corresponding to subcategories, each menu associated with the user selected advertisement category and each subcategory further defining the previous subcategory;

receiving a user selection of one of the subcategories from each of the menus;

presenting an advertisement matching the selected advertisement category and all the selected subcategories.

8. The method of claim 7, wherein the advertisement categories correspond to products, and the subcategories in the first of the succession of menus correspond to types of products in the selected advertisement category.

9. The method of claim 8, wherein the subcategories in a second of the succession of menus correspond to sources of products in the selected subcategory from the first menu.

10. The method of claim 9, wherein the subcategories in a third of the succession of menus correspond to specific products in the selected subcategory from the second menu.