Management and Processing of Electronic Advertisement Information

• US 20090158363A1
• Filed: 02/21/2009
• Published: 06/18/2009
• Est. Priority Date: 02/11/2002
• Status: Abandoned Application

• Current Assignee: Tech 5 SAS
• Original Assignee: Tech 5 SAS
• Inventors: Rodriguez, Arturo A., West, John Eric
• Application Number:
  US12/390,420
• Publication Number:
  US 20090158363A1
• Time in Patent Office: Days
• US Class Current: 725/100
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04N 21/433 Content storage operation, e.g. storage operation in response to a pause request, caching operations
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4335 Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions storage management, e.g. defragmentation G06F3/0604; unloading stored programs G06F9/445; storage management in file systems G06F16/10; buffering arrangements in a network node or in an end terminal in packet networks H04L49/90
• CPC Class Codes: H04N 21/443 OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods of presenting advertisements in a digital home communication terminal are disclosed. One such method comprises receiving electronic advertisement information (EAI), storing the received EAI, and accessing the stored EAI in accordance with user advertisement preferences.

Claims

1. A method of presenting advertisements in a digital home communication terminal, the method comprising:

receiving electronic advertisement information (EAI);

storing the received EAI; and

accessing the stored EAI in accordance with user advertisement preferences.

2. The method of claim 1, wherein the accessing comprises:

accessing the stored EAI to provide at least one advertisement in accordance with user advertisement preferences.

3. The method of claim 1, wherein the storing comprises:

storing the received EAI as a plurality of advertisement records.

4. The method of claim 3, wherein each of the advertisement records is associated with an advertisement and includes a time descriptor specifying when viewing of the advertisement is permitted.

5. The method of claim 4, wherein the time descriptor specifies a start date and an expiration date.

6. The method of claim 3, wherein each of the advertisement records is associated with an advertisement and includes a program descriptor specifying a program category, during which viewing of the advertisement is permitted.

7. The method of claim 1, wherein the advertisements include:

graphical information, textual information, audio data, video data, or a combination thereof, overlaid on a displayed video picture;

video data displayed in a full-screen format; and

video data displayed in a downscaled video window.

8. The method of claim 3, wherein each of the advertisement records includes an advertisement category.

9. The method of claim 1, wherein the electronic advertisement information includes information associated with advertisements but not the advertisements.

10. The method of claim 1, wherein the advertisements are received separately from the electronic advertisement information.

11. The method of claim 1, wherein the receiving comprises:

receiving the EAI as private data in a transport stream.

12. The method of claim 1, wherein the receiving comprises:

receiving the EAI through an out-of-band channel.

13. The method of claim 1, wherein the receiving comprises:

receiving updates to the EAI periodically from a broadcast file system (BFS).