SYSTEMS AND METHODS FOR TARGETED ADVERTISING ON WIRELESS DEVICES BASED ON DEVICE LOCATION AND CURRENT USER INTERESTS

• US 20090163227A1
• Filed: 12/21/2007
• Published: 06/25/2009
• Est. Priority Date: 12/21/2007
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Collins, Bruce
• Granted Patent: US 8,588,816 B2
• Time in Patent Office: Days
• US Class Current: 455/456.300
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

Aspects provide for systems, methods, apparatus and computer program products for selecting advertisements for presentation on wireless device applications based on the current device location and the current interests of the device user. The current interests of the device user are defined by the application currently being executed on the device and/or current user inputted requests for content. In this regard, present aspects provide for highly targeted advertising that serves to provide advertisements to users based on their current needs, which are defined in terms of their current interests and current location.

Claims

1. A method for selecting advertisements for presentation on a wireless device, comprising:

receiving, from a wireless device, content information associated with a current temporal interest of a user of the wireless device and current wireless device location information, wherein content associated with the content information provides for one or more impending advertisement spaces;

selecting one or more advertisements for insertion in the one or more impending advertisement spaces based on an association between the one or more advertisements, the content information and a current wireless device location; and

communicating, to the wireless device, a result of the selection such that the one or more advertisements are inserted in the advertisement spaces of the content.

2. The method of claim 1, wherein receiving, from the wireless device, the content information further comprises receiving, from the wireless device, metadata associated with content currently being executed by an application on the wireless device.

3. The method of claim 1, wherein receiving, from the wireless device, the content information further comprises receiving, from the wireless device, a user-inputted request for content that defines the current temporal interest of the user of the wireless device.

4. The method of claim 1, wherein, receiving further comprises receiving, from the wireless device, formatting information associated with the one or more impending advertisement spaces.

5. The method of claim 4, wherein selecting one or more advertisements for insertion further comprises selecting one or more advertisements for insertion in the one or more impending advertisement spaces based on an association between the one or advertisements, the content information, the current wireless device location and the formatting information.

6. The method of claim 4, further comprising formatting the selected one or more advertisements in accordance with the formatting information.

7. The method of claim 1, further comprising retrieving the one or more selected advertisements from network storage and wherein communicating, to the wireless device, a result of the selection further comprises communicating, to the wireless device, the one or more selected advertisements.

8. The method of claim 3, further comprising retrieving the one or more selected advertisements from network storage and wherein communicating, to the wireless device a result of the selection further comprises communicating, to the wireless device, the requested content and the one or more selected advertisements.

9. The method of claim 1, wherein communicating, to the wireless device a result of the selection further comprises communicating, to the wireless device, a list of the one or more selected advertisements.

10. The method of claim 1, further comprising determining the current wireless device location based on the received current wireless device location information.

11. The method of claim 1, further comprising receiving, from the wireless device, presentation information related to the number of presentations of selected advertisements on the wireless device.

12. A processor configured to select advertisements for presentation on a wireless device, comprising:

a first module for receiving, from a wireless device, content information associated with a current temporal interest of a user of the wireless device and current wireless device location information, wherein content associated with the content information provides for one or more impending advertisement spaces;

a second module for selecting one or more advertisements for insertion in the one or more impending advertisement spaces based on an association between the one or more advertisements, the content information and a current wireless device location; and

a third module for communicating, to the wireless device, a result of the selection such that the one or more advertisements are inserted in the advertisement spaces of the content.

13. A computer program product, comprising:

a computer-readable medium comprising;

at least one instruction for causing a computer to receive, from a wireless device, content information associated with a current temporal interest of a user of the wireless device and current wireless device location information, wherein content associated with the content information provides for one or more impending advertisement spaces;

at least one instruction for causing the computer to select one or more advertisements for insertion in the one or more impending advertisement spaces based on an association between the one or more advertisements, the content information and a current wireless device location; and

at least one instruction for causing the computer to communicate, to the wireless device, a result of the selection such that the one or more advertisements are inserted in the advertisement spaces of the content.

14. An apparatus, comprising:

means for receiving, from a wireless device, content information associated with a current temporal interest of a user of the wireless device and current wireless device location information, wherein content associated with the content information provides for one or more impending advertisement spaces;

means for selecting one or more advertisements for insertion in the one or more impending advertisement spaces based on an association between the one or more advertisements, the content information and a current wireless device location; and

means for communicating, to the wireless device, a result of the selection such that the one or more advertisements are inserted in the advertisement spaces of the content.

15. A network device for selecting advertisements for presentation on wireless devices, comprising:

a processor and a memory; and

an advertisement selection module stored in the memory and executable by the processor, wherein the adverting selection module includes,

a content monitor operable to monitor receipt of content information associated with a current temporal interest of a user of a wireless device, wherein content associated with the content information provides for one or more impending advertisement spaces,

an advertisement selector operable to select one or more advertisements for insertion in the one or more impending advertisement spaces based on an association between the one or more advertisements, the content information and a current wireless device location, and

an advertisement selection communicator operable to communicate a result of the selection such that the one or more advertisements are inserted in the advertisement spaces of the content.

16. The network device of claim 15, wherein the content monitor is further operable to monitor receipt of metadata associated with content currently being executed by an application on the wireless device.

17. The network device of claim 15, wherein the content monitor is further operable to monitor receipt of user-inputted requests for content that define the current temporal interest of the user of the wireless device.

18. The network device of claim 15, wherein the content monitor is further operable to monitor receipt of content information including formatting information associated with the one or more impending advertisement spaces.

19. The network device of claim 18, wherein the advertisement selector is further operable to select one or more advertisements for insertion in the one or more impending advertisement spaces based on an association between the one or more advertisements, the content information, the current wireless device location and the formatting information.

20. The network device of claim 15, wherein the advertisement selection module further comprises an advertising formatter operable to format the selected one or more advertisements in accordance with the formatting information associated with the one or more impending advertisement spaces.

21. The network device of claim 15, further comprising an advertisement storage operable for storing a plurality of advertisements and wherein the advertisement selection communicator is further operable to retrieve the one or more selected advertisements from the advertisement storage and communicate the one or more selected advertisements to the wireless device.

22. The network device of claim 15, wherein the selection communicator is further operable to communicate a list of the one or more selected advertisements.

23. The network device of claim 15, further comprising a location monitor operable to monitor receipt of location information associated with the wireless device,

24. The network device of claim 23, further comprising a location determination module operable to determine the current wireless device location based on the received current wireless device location information.

25. The network device of claim 15 further comprising an advertisement presentation monitor stored in the memory and executable by the processor, wherein the monitor is operable to receive presentation information from wireless devices, wherein the presentation information defines the number of presentations of selected advertisements.

26. A method for selecting advertisements for presentation on a wireless device, comprising:

defining a current temporal user interest;

determining an impending advertisement space in content associated with an application being executed on the wireless device;

determining a current location of the wireless device;

selecting, at the wireless device, one or more advertisements for the impending advertisement space based on an association between the one or more advertisements, the current temporal user interest and the current location of the wireless device; and

presenting the selected one or more advertisements in the advertising space.

27. The method of claim 26, wherein defining a current temporal user interest further comprises defining a current temporal user interest based on content currently being executed by an application on the wireless device.

28. The method of claim 26, wherein defining a current temporal user interest further comprises defining a current temporal user interest based on a user-inputted network request for content.

29. The method of claim 26, further comprising determining the format of the advertising space.

30. The method of claim 29, wherein selecting, at the wireless device, one or more advertisements further comprises selecting, at the wireless device, one or more advertisements for the impending advertisement space based on an association between the one or more advertisements, the current temporal user interest, the current location of the wireless device and the format of the advertising space.

31. The method of claim 29, further comprising formatting the selected one or more advertisements in accordance with the format of the advertising space.

32. The method of claim 26, further comprising retrieving the one or more selected advertisements from wireless device storage prior to presentation of the one or more selected advertisements.

33. The method of claim 26, further comprising capturing the one or more selected advertisements from a broadcast channel prior to presentation of the one or more selected advertisements.

34. The method of claim 26, further comprising accessing a communication network to retrieve the one or more selected advertisements from network storage prior to presentation of the one or more selected advertisements.

35. The method of claim 26, further comprising monitoring the presentation of the one or more selected advertisements to determine a number of presentations and communicating a monitoring result to a network entity.

36. A processor configured to select and present advertisements on a wireless device, comprising:

a first module for defining a current temporal user interest;

a second module for determining an impending advertisement space in an application on the wireless device;

a third module for determining a current location of the wireless device;

a fourth module for selecting, at the wireless device, one or more advertisements for the impending advertisement space based on an association between the one or more advertisements, the current temporal user interest and the current location of the wireless device; and

a fifth module for presenting the selected one or more advertisements in the advertising space.

37. A computer program product, comprising:

a computer-readable medium comprising;

at least one instruction for causing a computer to define a current temporal user interest;

at least one instruction for causing the computer to determine an impending advertisement space in content associated with an application being executed on the wireless device;

at least one instruction for causing the computer to determine a current location of the wireless device;

at least one instruction for causing the computer to select, at the wireless device, one or more advertisements for the impending advertisement space based on an association between the one or more advertisements, the current temporal user interest and the current location of the wireless device; and

at least one instruction for causing the computer to present the selected one or more advertisements in the advertising space.

38. An apparatus, comprising:

means for defining a current temporal user interest;

means for determining an impending advertisement space in content associated with an application being executed on the wireless device;

means for determining a current location of the wireless device;

means for selecting, at the wireless device, one or more advertisements for the impending advertisement space based on an association between the one or more advertisements, the current temporal user interest and the current location of the wireless device; and

means for presenting the selected one or more advertisements in the advertising space.

39. A wireless device for selecting and presenting advertisements in conjunction with currently executing content, comprising:

a processor and a memory; and

an advertisement manager stored in the memory and executable by the at least one processor, wherein the advertising manager includes,

an advertisement space monitor operable to monitor for an impending advertisement space in user-requested content,

an advertisement selector operable to select one or more advertisements for the impending advertisement space based on association between the one or more advertisements, a current temporal user interest defined by the user-requested content and a current location of the wireless device, and

an advertisement presenter operable to present the selected one or more advertisements in the impending advertising space.

40. The wireless device of claim 39, further comprising at least one application stored in the memory, executable by the processor and operable to provide for presentation of the user-requested content.

41. The wireless device of claim 40, wherein the at least one application is further defined as a media application operable to provide presentation of user-requested media content.

42. The wireless device of claim 40, wherein the at least one application is further defined as a content search application operable to provide for user-inputted requests for network-based content.

43. The wireless device of claim 39, further comprising a location determination module stored in the memory, executable by the processor and operable for determining the current location of the wireless device.

44. The wireless device of claim 39, wherein the advertisement manager further includes an advertisement format determiner operable to determine the format of the advertising space.

45. The wireless device of claim 44, wherein the advertisement selector is further operable to select the one or more advertisements for the impending advertisement space based on an association between the one or more advertisements, the current temporal user interest, the current location of the wireless device and the format of the advertising space.

46. The wireless device of claim 39, wherein the advertisement manager further includes an advertisement formatter to format the selected one or more advertisements in accordance with a format of the advertising space.

47. The wireless device of claim 39, further comprising an advertisement storage operable to cache the one or more advertisements.

48. The wireless device of claim 39, wherein the advertisement selector is further operable to capture the one or more selected advertisements from a broadcast channel prior to presentation of the one or more selected advertisements.

49. The wireless device of claim 39, wherein the advertisement selector is further operable to access a communication network to retrieve the one or more selected advertisements from network storage prior to presentation of the one or more selected advertisements.

50. The wireless device of claim 39, wherein the advertisement manager further comprises an advertisement monitor operable to monitor the number of presentations for a selected advertisement and to communicate a result of the monitoring to a network entity.