Methods and systems for comparing media content

• US 20090164132A1
• Filed: 12/31/2007
• Published: 06/25/2009
• Est. Priority Date: 12/13/2007
• Status: Active Grant

• Current Assignee: The Invention Science Fund I, L.L.C. (Intellectual Ventures LLC)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Rinaldo, John D. JR., Lord, Robert W., Jung, Edward K.Y., Levien, Royce A., Wood, Lowell L. JR., Malamud, Mark A., Leuthardt, Eric C.
• Granted Patent: US 8,356,004 B2
• Time in Patent Office: Days
• US Class Current: 702/19
• CPC Class Codes: A61B 2503/12 Healthy persons not otherwise provided for, e.g. subjects of a marketing survey
• CPC Class Codes: A61B 5/0533 Measuring galvanic skin response
• CPC Class Codes: A61B 5/055 involving electronic [EMR] or nuclear [NMR] magnetic resonance, e.g. magnetic resonance imaging
• CPC Class Codes: A61B 5/1455 using optical sensors, e.g. spectral photometrical oximeters
• CPC Class Codes: A61B 5/16 Devices for psychotechnics using teaching or educational appliances G09B1/00 - G09B7/00; Testing reaction times ; Devices for evaluating the psychological state
• CPC Class Codes: A61B 5/167 Personality evaluation
• CPC Class Codes: A61B 5/246 using evoked responses
• CPC Class Codes: A61B 5/378 Visual stimuli
• CPC Class Codes: A61B 5/4064 Evaluating the brain A61B5/031, A61B5/369, A61B5/14553 take precedence
• CPC Class Codes: A61B 5/441 Skin evaluation, e.g. for skin disorder diagnosis
• CPC Class Codes: A61B 5/726 using Wavelet transforms
• CPC Class Codes: A61B 5/744 Displaying an avatar, e.g. an animated cartoon character
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G16B 45/00 ICT specially adapted for bioinformatics-related data visualisation, e.g. displaying of maps or networks
• CPC Class Codes: G16H 20/70 relating to mental therapies, e.g. psychological therapy or autogenous training

Abstract

Avatars, methods, apparatuses, computer program products, devices and systems are described that carry out presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content; measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content; associating the at least one physiologic activity with at least one mental state; and identifying at least one instance of media content based on the at least one mental state.

Claims

1-86. -86. (canceled)

87. A method comprising:

presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content;

measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content;

searching at least one database to identify at least one mental state corresponding to the at least one physiologic activity;

associating the at least one physiologic activity with at the least one mental state; and

identifying at least one instance of media content based on the at least one mental state.

88. The method of claim 87 wherein the presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content comprises:

presenting to the at least one member of the population a plurality of avatars, each avatar associated with at least one of an instance of movie content, an instance of television content, an instance of music content, an instance of literature content, an instance of internet content, an instance of news content, or an instance of advertising content.

89. The method of claim 87 wherein the presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content comprises:

presenting to the at least one member of the population a plurality of substantially similar avatars, each avatar associated with a substantially different instance of media content.

90. The method of claim 87 wherein the presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content comprises:

presenting to at least one member of a population cohort the plurality of avatars associated with at least one instance of media content.

91. The method of claim 87 wherein the presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content comprises:

presenting to the at least one member of the population the plurality of avatars, each avatar associated with at least one of an image instance of media content, an audio instance of media content, a video instance of media content, or an animation instance of media content.

92. The method of claim 87 wherein the presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content comprises:

presenting to the at least one member of the population a plurality of avatars in sequence, each avatar associated with at least one instance of media content.

93. The method of claim 87 wherein the presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content comprises:

presenting to at least one of a virtual world participant, a computer game participant, an online shopping participant, or a social networking website participant a plurality of avatars associated with at least one instance of media content.

94. The method of claim 87 wherein the measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content comprises:

measuring at least one physiologic activity of the at least one member of the population using at least one of electroencephalography, positron emission tomography, functional magnetic resonance imaging, functional near-infrared imaging, or magnetoencephalography, the at least one physiologic activity proximate to the at least one presented avatar among the plurality of avatars associated with at least one instance of media content.

95. The method of claim 87 wherein the measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content comprises:

measuring at least one brain activity surrogate marker of the at least one member of the population, the at least one brain activity surrogate marker proximate to the at least one presented avatar among the plurality of avatars associated with at least one instance of media content.

96. The method of claim 87 wherein the measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content comprises:

measuring at least one brain activity and at least one eye movement activity of the at least one member of the population, the at least one brain activity and the at least one eye movement proximate to the at least one presented avatar among the plurality of avatars associated with at least one instance of media content.

97. The method of claim 87 wherein the measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content comprises:

measuring with permission the at least one physiologic activity of the at least one member of the population, the at least one physiologic activity responsive to the at least one presented avatar among the plurality of avatars associated with at least one instance of media content.

98. The method of claim 87 wherein the searching at least one database to identify at least one mental state corresponding to the at least one physiologic activity comprises:

searching at least one research literature database to identify at least one mental state corresponding to the at least one physiologic activity.

99. The method of claim 87 wherein the associating the at least one physiologic activity with the at least one mental state comprises:

associating at least one brain blood oxygen level with the at least one mental state.

100. The method of claim 87 wherein the associating the at least one physiologic activity with the at least one mental state comprises:

associating activity in the dorsolateral prefrontal cortex, the posterior parietal cortex, the occipital cortex, and the left premotor area with a mental state indicating brand preference.

101. The method of claim 87 wherein the associating the at least one physiologic activity with the at least one mental state comprises:

associating activity in the caudate nucleus with a mental state indicating trust.

102. The method of claim 87 wherein the associating the at least one physiologic activity with the at least one mental state comprises:

associating at least one brain activity surrogate marker with the at least one mental state.

103. The method of claim 87 wherein the associating the at least one physiologic activity with the at least one mental state comprises:

associating at least one physiologic activity that is at or above a defined threshold with the at least one mental state.

104. The method of claim 87 wherein the associating the at least one physiologic activity with the at least one mental state comprises:

associating at least one pattern of physiologic activity with at least one mental state that is known to be associated with the pattern of physiologic activity.

105. The method of claim 87 wherein the identifying at least one instance of media content based on the at least one mental state comprises:

identifying at least one preferred instance of media content based on the at least one mental state.

106. The method of claim 87 wherein the identifying at least one instance of media content based on the at least one mental state comprises:

identifying at least one instance of advertising content based on at least one approving mental state relative to that of a competitor'"'"'s advertising content.

107. The method of claim 87 wherein the identifying at least one instance of media content based on the at least one mental state comprises:

identifying the at least one instance of a product design based on at least one approving mental state relative to that of at least one alternative product design.

108. A system comprising:

circuitry for presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content;

circuitry for measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content;

circuitry for searching at least one database to identify at least one mental state corresponding to the at least one physiologic activity;

circuitry for associating the at least one physiologic activity with at the least one mental state; and

circuitry for identifying at least one instance of media content based on the at least one mental state.

109. The system of claim 108 wherein the circuitry for presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content comprises:

circuitry for presenting to the at least one member of the population a plurality of avatars, each avatar associated with at least one of an instance of movie content, an instance of television content, an instance of music content, an instance of literature content, an instance of internet content, an instance of news content, or an instance of advertising content.

110. The system of claim 108 wherein the circuitry for presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content comprises:

circuitry for presenting to the at least one member of the population a plurality of substantially similar avatars, each avatar associated with a substantially different instance of media content.

111. The system of claim 108 wherein the circuitry for presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content comprises:

circuitry for presenting to at least one member of a population cohort the plurality of avatars associated with at least one instance of media content.

112. The system of claim 108 wherein the circuitry for presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content comprises:

circuitry for presenting to the at least one member of the population the plurality of avatars, each avatar associated with at least one of an image instance of media content, an audio instance of media content, a video instance of media content, or an animation instance of media content.

113. The system of claim 108 wherein the circuitry for presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content comprises:

circuitry for presenting to the at least one member of the population a plurality of avatars in sequence, each avatar associated with at least one instance of media content.

114. The system of claim 108 wherein the circuitry for presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content comprises:

circuitry for presenting to at least one of a virtual world participant, a computer game participant, an online shopping participant, or a social networking website participant a plurality of avatars associated with at least one instance of media content.

115. The system of claim 108 wherein the circuitry for measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content comprises:

circuitry for measuring at least one physiologic activity of the at least one member of the population using at least one of electroencephalography, positron emission tomography, functional magnetic resonance imaging, functional near-infrared imaging, or magnetoencephalography, the at least one physiologic activity proximate to the at least one presented avatar among the plurality of avatars associated with at least one instance of media content.

116. The system of claim 108 wherein the circuitry for measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content comprises:

circuitry for measuring at least one brain activity surrogate marker of the at least one member of the population, the at least one brain activity surrogate marker proximate to the at least one presented avatar among the plurality of avatars associated with at least one instance of media content.

117. The system of claim 108 wherein the circuitry for measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content comprises:

circuitry for measuring at least one brain activity and at least one eye movement activity of the at least one member of the population, the at least one brain activity and the at least one eye movement proximate to the at least one presented avatar among the plurality of avatars associated with at least one instance of media content.

118. The system of claim 108 wherein the circuitry for measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content comprises:

circuitry for measuring with permission the at least one physiologic activity of the at least one member of the population, the at least one physiologic activity responsive to the at least one presented avatar among the plurality of avatars associated with at least one instance of media content.

119. The system of claim 108 wherein the circuitry for searching at least one database to identify at least one mental state corresponding to the at least one physiologic activity comprises:

circuitry for searching at least one research literature database to identify at least one mental state corresponding to the at least one physiologic activity.

120. The system of claim 108 wherein the circuitry for associating the at least one physiologic activity with the at least one mental state comprises:

circuitry for associating at least one brain blood oxygen level with the at least one mental state.

121. The system of claim 108 wherein the circuitry for associating the at least one physiologic activity with the at least one mental state comprises:

circuitry for associating activity in the dorsolateral prefrontal cortex, the posterior parietal cortex, the occipital cortex, and the left premotor area with a mental state indicating brand preference.

122. The system of claim 108 wherein the circuitry for associating the at least one physiologic activity with the at least one mental state comprises:

circuitry for associating activity in the caudate nucleus with a mental state indicating trust.

123. The system of claim 108 wherein the circuitry for associating the at least one physiologic activity with the at least one mental state comprises:

circuitry for associating at least one brain activity surrogate marker with the at least one mental state.

124. The system of claim 108 wherein the circuitry for associating the at least one physiologic activity with the at least one mental state comprises:

circuitry for associating at least one physiologic activity that is at or above a defined threshold with the at least one mental state.

125. The system of claim 108 wherein the circuitry for associating the at least one physiologic activity with the at least one mental state comprises:

circuitry for associating at least one pattern of physiologic activity with at least one mental state that is known to be associated with the pattern of physiologic activity.

126. The system of claim 108 wherein the circuitry for identifying at least one instance of media content based on the at least one mental state comprises:

circuitry for identifying at least one preferred instance of media content based on the at least one mental state.

127. The system of claim 108 wherein the circuitry for identifying at least one instance of media content based on the at least one mental state comprises:

circuitry for identifying at least one instance of advertising content based on at least one approving mental state relative to that of a competitor'"'"'s advertising content.

128. The system of claim 108 wherein the circuitry for identifying at least one instance of media content based on the at least one mental state comprises:

circuitry for identifying the at least one instance of a product design based on at least one approving mental state relative to that of at least one alternative product design.

129. A computer program product comprising:

a signal-bearing medium bearing

(a) one or more instructions for presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content;

(b) one or more instructions for measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content;

(c) one or more instructions for searching at least one database to identify at least one mental state corresponding to the at least one physiologic activity;

(d) one or more instructions for associating the at least one physiologic activity with at least one mental state; and

(e) one or more instructions for identifying at least one instance of media content based on the at least one mental state.

130. The computer program product of claim 129, wherein the signal-bearing medium includes a computer-readable medium.

131. The computer program product of claim 129, wherein the signal-bearing medium includes a recordable medium.

132. The computer program product of claim 129, wherein the signal-bearing medium includes a communications medium.

133. A system comprising:

a computing device; and

instructions that when executed on the computing device cause the computing device to

(a) present to at least one member of a population a plurality of avatars, each avatar associated with at least one instance of media content;

(b) measure at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one avatar among the plurality of avatars associated with at least one instance of media content;

(c) search at least one database to identify at least one mental state corresponding to the at least one physiologic activity

(d) associate the at least one physiologic activity with at least one mental state; and

(e) identify at least one instance of media content based on the at least one mental state.

134. The system of claim 133 wherein the computing device comprises:

one or more of a personal digital assistant (PDA), a personal entertainment device, a mobile phone, a laptop computer, a tablet personal computer, a networked computer, a computing system comprised of a cluster of processors, a computing system comprised of a cluster of servers, a workstation computer, and/or a desktop computer.

135. The system of claim 133 wherein the computing device is operable to present to at least one member of a population a plurality of avatars, each avatar associated with at least one instance of media content from at least one memory.

136. The system of claim 133 wherein the computing device is operable to identify from at least one memory the at least one instance of media content based on the at least one mental state.