CATEGORY AGGREGATED OPINION DATA

• US 20090164266A1
• Filed: 12/21/2007
• Published: 06/25/2009
• Est. Priority Date: 12/21/2007
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: LANE, MIRA, LAKHANI, SAMIR, BAO, LING, MALAHY, EVAN
• Application Number:
  US11/962,236
• Publication Number:
  US 20090164266A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

Embodiments of the present invention relate to aggregating opinion data and providing aggregated opinion data to a user. More specifically, opinion data may be aggregated by one or more categories, or by entity. Opinion data may be received from various sources and includes sentiment information (e.g., positive and negative comments) on a specific entity. The opinion data may be further aggregated by feature for each category.

Claims

1. One or more computer storage media having computer-executable instructions embodied thereon for performing a method (400) for aggregating opinion data, the method comprising:

receiving (410) information that comprises opinion data related to one or more entities;

determining (414) at least one category associated with the information;

aggregating (416) the information by the at least one category to produce aggregated category opinion data; and

providing (418) the aggregated category opinion data for presentation.

2. The computer storage media of claim 1, further comprising extracting (412) the opinion data from the information.

3. The computer storage media of claim 1, further comprising determining (416B) a value for each of the one or more entities, wherein the value is based on a price of the entity and the opinion data associated with the entity.

4. The computer storage media of claim 3, wherein the one or more entities are ranked based on their determined value.

5. The computer storage media of claim 4, wherein the one or more entities are ranked within the at least one category.

6. The computer storage media of claim 4, wherein the one or more entities are ranked for a selected feature within the at least one category.

7. The computer storage media of claim 1, further comprising determining (416A) a controversy factor.

8. The computer storage media of claim 1, further comprising ranking the one or more entities within a selected feature based on the opinion data associated with the feature.

9. A method (700) for displaying aggregated opinion data, comprising:

displaying (710) a first graphical user interface presenting opinion data aggregated by category, wherein the category comprises one or more entities;

determining (712) whether a user requests opinion data associated with one of the one or more entities; and

if the user requests one of the one or more entities, displaying (714) a second graphical user interface presenting opinion data associated with the requested entity.

10. The method of claim 9, wherein the opinion data is associated with one or more features.

11. The method of claim 10, wherein the first graphical user interface presents the opinion data by the one or more features.

12. The method of claim 9, further comprising determining a value for each of the one or more entities, wherein the value is based on a price of the entity and the opinion data associated with the entity.

13. The method of claim 12, wherein the first graphical user interface presents the value of each of the one or more entities.

14. The method of claim 12, further comprising ranking the one or more entities based on the determined value of each of the one or more entities.

15. The method of claim 14, wherein the first graphical user interface presents the ranking of the one or more entities.

16. The method of claim 10, further comprising determining a controversy factor.

17. The method of claim 10, wherein the second graphical user interface presents the opinion data associated with the requested entity by one or more features.

18. One or more computer storage media having computer-executable instructions embodied thereon for performing a method (800) for providing aggregated opinion data, the method comprising:

receiving (812) a search query associated with at least one category, wherein the at least one category comprises one or more entities;

extracting (814) information that comprises opinion data related to the at least one category, wherein the information is associated with at least one feature;

aggregating (816) the information to produce aggregated category opinion data; and

providing (818) the aggregated category opinion data by feature for presentation.

19. The computer storage media of claim 18, further comprising indexing (810) the information that comprises opinion data related to the at least one category to a data store.

20. The computer storage media of claim 19, wherein the information is accessed from the indexed data store.