APPLICATION PROGRAM INTERFACE AND GRAPHICAL USER INTERFACE FOR PROVIDING A USER INTERFACE FOR TARGETING MOBILE ADVERTISEMENTS IN A MOBILE MARKETING ENVIRONMENT

• US 20090164300A1
• Filed: 12/21/2007
• Published: 06/25/2009
• Est. Priority Date: 12/21/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gupta, Arvind, Tiwari, Ashutosh, Koen, Douglas B., Bennett, Stacy R., Venkatraman, Gopalakrishnan, Cheung, Dominic
• Application Number:
  US11/963,114
• Publication Number:
  US 20090164300A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

Systems and methods for targeting mobile advertisement listings are provided. In one implementation, the method may include displaying carrier selection options associated with a mobile advertisement listing in a user interface and receiving, via the user interface, carrier selection information for targeting the mobile advertisement listings to selected carriers.

Claims

1. A method for targeting mobile advertisement listings, the method comprising:

displaying carrier selection options associated with a mobile advertisement listing in a user interface; and

receiving, via the user interface, carrier selection information for targeting the mobile advertisement listings to selected carriers.

2. The method according to claim 1, further comprising:

receiving, via the user interface, a bid amount associated with the mobile advertisement listing and at least one selected carrier.

3. The method according to claim 2, further comprising:

receiving, via the user interface, a command to override an Ad group bid associated with the mobile advertisement listing for at least one selected carrier.

4. The method according to claim 1, further comprising:

displaying on the user interface a link for creating a website suitable for display on a mobile device.

5. The method according to claim 4, further comprising:

receiving, via the user interface, a command to create a mobile website and generating a user interface with graphical user elements for creating a website suitable for display on the mobile device

6. The method according to claim 5, further comprising:

displaying on the user interface a mobile device emulator for evaluating the mobile advertisement listing on a mobile device.

7. The method according to claim 1, further comprising:

displaying on the user interface device class selection information for targeting the mobile advertisement listing to one or more classes of devices.

8. The method according to claim 7, wherein the one or more classes of devices comprise at least one of:

a PDA mobile device and non-PDA mobile device.

9. A machine-readable storage medium having stored thereon, a computer program having at least one code section for targeting mobile advertisement listings, the at least one code section being executable by a machine for causing the machine to perform acts of:

displaying carrier selection options associated with a mobile advertisement listing in a user interface; and

receiving, via the user interface, carrier selection information for targeting the mobile advertisement listings to selected carriers.

10. The machine-readable storage medium according to claim 9, further comprising at least one code section being executable by a machine for causing the machine to perform acts of:

receiving, via the user interface, a bid amount associated with the mobile advertisement listing and at least one selected carrier.

11. The machine-readable storage medium according to claim 10, further comprising at least one code section being executable by a machine for causing the machine to perform acts of:

receiving, via the user interface, a command to override an Ad group bid associated with the mobile advertisement listing for at least one selected carrier.

12. The machine-readable storage medium according to claim 9, further comprising at least one code section being executable by a machine for causing the machine to perform acts of:

displaying on the user interface a link for creating a website suitable for display on a mobile device.

13. The machine-readable storage medium according to claim 12, further comprising at least one code section being executable by a machine for causing the machine to perform acts of:

receiving a command to create a mobile website and generating a user interface with graphical user elements for creating a website suitable for display on the mobile device

14. The machine-readable storage medium according to claim 13, further comprising at least one code section being executable by a machine for a causing the machine to perform acts of:

displaying on the user interface a mobile device emulator for evaluating the mobile advertisement listing on a mobile device.

15. The machine-readable storage medium according to claim 9, further comprising at least one code section being executable by a machine for causing the machine to perform acts of:

displaying on the user interface device class selection information for targeting the mobile advertisement listing to one or more classes of devices.

16. The machine-readable storage medium according to claim 15, wherein the one or more classes of devices comprises at least one of:

a PDA mobile device and non-PDA mobile device.

17. A system for targeting mobile advertisement listings, the system comprising:

circuitry that enables displaying carrier selection options associated with a mobile advertisement listing in a user interface and enables receiving, via the user interface, carrier selection information for targeting the mobile advertisement listings to selected carriers.

18. The system according to claim 17, wherein the circuitry further enables receiving, via the user interface, a bid amount associated with the mobile advertisement listing and at least one selected carrier.

19. The system according to claim 18, wherein the circuitry further enables receiving, via the user interface, a command to override an Ad group bid associated with the mobile advertisement listing for at least one selected carrier.

20. The system according to claim 17, wherein the circuitry further enables displaying on the user interface a link for creating a website suitable for display on a mobile device.

21. The system according to claim 20, wherein the circuitry further enables receiving a command to create a mobile website and generating a user interface with graphical user elements for creating a website suitable for display on the mobile device

22. The system according to claim 21, wherein the circuitry further enables displaying on the user interface a mobile device emulator for evaluating the mobile advertisement listing on a mobile device.

23. The system according to claim 17, wherein the circuitry further enables displaying on the user interface device class selection information for targeting the mobile advertisement listing to one or more classes of devices.

24. A method for targeting mobile advertisement listings, the method comprising:

communicating, via an application program interface, carrier selection options associated with a mobile advertisement listing; and

receiving, via the application program interface, carrier selection information for targeting the mobile advertisement listings to selected carriers.

25. A machine-readable storage medium having stored thereon, a computer program having at least one code section for targeting mobile advertisement listings, the at least one code section being executable by a machine for causing the machine to perform acts of:

communicating, via an application program interface, carrier selection options associated with a mobile advertisement listing; and

receiving, via the application program interface, carrier selection information for targeting the mobile advertisement listings to selected carriers.