Targeted Ad System Using Metadata
First Claim
1. A method for targeting advertisements, the method comprising:
- selecting a first content item having an associated set of metadata for providing information regarding the first content item;
identifying a first user having a relationship to the first content item, the first user comprising a set of profile information;
determining a first metadata element used by the first user in relation to the first content item, the first metadata element generated by one or more users of the first content item, the one or more users comprising the first user or a second user; and
selecting a first advertisement for presentation to the first user, the selecting by using data associated with one or more of the first content item, the first user, and the first metadata element.
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Abstract
A method for targeting advertisements selects a first content item that has an associated set of metadata. The associated metadata is for providing information regarding the first content item. The method identifies a first user having a relationship to the first content item. The first user has a set of profile information. The method determines a first metadata element such as, for example, a tag or keyword used by the first user in relation to the first content item. The first metadata element is generated by one or more users of the first content item such as, for example, the first user or a second user. The method selects a first advertisement for presentation to the first user. The selection process uses data associated with one or more of the first content item, the first user, and the first metadata element. Additional embodiments of the invention include a system and a computer readable medium for implementation of the foregoing.
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Citations
25 Claims
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1. A method for targeting advertisements, the method comprising:
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selecting a first content item having an associated set of metadata for providing information regarding the first content item; identifying a first user having a relationship to the first content item, the first user comprising a set of profile information; determining a first metadata element used by the first user in relation to the first content item, the first metadata element generated by one or more users of the first content item, the one or more users comprising the first user or a second user; and selecting a first advertisement for presentation to the first user, the selecting by using data associated with one or more of the first content item, the first user, and the first metadata element. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer readable medium storing a program for targeting advertising to specific users, the program comprising sets of instructions for:
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selecting a first content item having an associated set of metadata for providing information regarding the first content item; identifying a first user having a relationship to the first content item, the first user comprising a set of profile information; determining a first metadata element used by the first user in relation to the first content item, the first metadata element generated by one or more users of the first content item, the one or more users comprising the first user or a second user; and selecting a first advertisement for presentation to the first user, the selecting by using data associated with one or more of the first content item, the first user, and the first metadata element. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A system for targeting advertisements, the system comprising:
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a first content item having an associated set of metadata for providing information regarding the first content item; a first user having a relationship to the first content item, the first user comprising a set of profile information; a first metadata element used by the first user in relation to the first content item, the first metadata element generated by one or more users of the first content item, the one or more users comprising the first user or a second user; and a first advertisement for presentation to the first user; the system configured for selecting the first content item, identifying the first user, determining the first metadata element, and selecting the first advertisement by using data associated with one or more of the first content item, the first user, and the first metadata element. - View Dependent Claims (20, 21, 22, 23, 24, 25)
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Specification