CUSTOMER LOYALTY DEVELOPMENT SYSTEM
First Claim
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1. A computer implemented method for developing customer loyalty, the method comprising:
- receiving customer data from a user;
processing and maintaining the customer data in a database;
producing alerts for the user based at least in part on the processed customer data; and
accepting orders, from the user, for messages or gifts to be sent to customers identified in the customer data.
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Abstract
Described are computer implemented techniques for developing customer loyalty by receiving customer data from a user, processing and maintaining the customer data in a relational database and producing alerts for the user based at least in part on the processed customer data. The techniques also feature accepting orders from the user for messages or gifts to be sent to customers identified in the customer data.
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Citations
22 Claims
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1. A computer implemented method for developing customer loyalty, the method comprising:
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receiving customer data from a user; processing and maintaining the customer data in a database; producing alerts for the user based at least in part on the processed customer data; and accepting orders, from the user, for messages or gifts to be sent to customers identified in the customer data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. An apparatus comprising a display, rendering a graphical user interface comprising:
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a profile section that allows a user to input and edit information about itself in a relational database; a customers section that allows the user to input and edit information about the user'"'"'s customers in the relational database; an alerts section that list current alerts specific to the user'"'"'s customers and active loyalty management programs; and an orders section that allows the user to enter or approve orders for personalized messages to be sent to the user'"'"'s customers. - View Dependent Claims (17)
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18. A system for managing development of customer loyalty comprising:
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a relational database server that stores user data comprising customer information; a batch server that processes user input files to update relational database entries on the relational database server; and a web server that allows users to access their data and provides services comprising; editing the user data; receiving alerts generated based at least in part on the customer data; and approving orders for generation of messages and gifts for customers. - View Dependent Claims (19, 20)
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21. A computer program product tangibly stored on a machine-readable media comprising instructions that when executed by one or more processing devices cause the processing device to:
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receive customer data from a user; process and maintain the customer data in a relational database; produce alerts for the user based at least in part on the customer data; and accept orders for personalized messages or gifts to be sent to customers identified in the customer data. - View Dependent Claims (22)
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Specification