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SYSTEM AND METHOD FOR PROVIDING ON-LINE ADVERTISING WITH DYNAMIC CONTENT

  • US 20090164312A1
  • Filed: 12/21/2007
  • Published: 06/25/2009
  • Est. Priority Date: 12/21/2007
  • Status: Active Grant
First Claim
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1. A method comprising:

  • providing an advertisement template with an embedded region for dynamic content;

    retrieving dynamic content;

    modifying the presentation of the advertisement to include the dynamic content; and

    serving the modified advertisement including the dynamic content to a user.

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