SYSTEM AND METHOD FOR PROVIDING ON-LINE ADVERTISING WITH DYNAMIC CONTENT

• US 20090164312A1
• Filed: 12/21/2007
• Published: 06/25/2009
• Est. Priority Date: 12/21/2007
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Nadig, Deepak Seetharam
• Granted Patent: US 10,692,092 B2
• Time in Patent Office: Days
• US Class Current: 705/14.730
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

A computer-implemented system and method for providing on-line advertising with dynamic content is disclosed. The system in an example embodiment includes an advertisement (ad) generator configured to provide an advertisement template with an embedded region for dynamic content; to retrieve dynamic content; to modify the presentation of the advertisement to include the dynamic content; and to serve the modified advertisement including the dynamic content to a user.

Claims

1. A method comprising:

providing an advertisement template with an embedded region for dynamic content;

retrieving dynamic content;

modifying the presentation of the advertisement to include the dynamic content; and

serving the modified advertisement including the dynamic content to a user.

2. The method as claimed in claim 1 wherein the embedded region includes a tag that provides a link to a source of the dynamic content.

3. The method as claimed in claim 1 wherein retrieving dynamic content includes pulling the dynamic content for the advertisement.

4. The method as claimed in claim 1 wherein retrieving dynamic content includes pushing the dynamic content to the advertisement.

5. The method as claimed in claim 1 wherein the dynamic content is displayed overlaid on the advertisement template.

6. The method as claimed in claim 2 wherein the tag is a link including a mechanism for retrieving or subscribing to the dynamic content.

7. The method as claimed in claim 1 wherein serving the modified advertisement including the dynamic content to a user includes rendering the modified advertisement on a website.

8. The method as claimed in claim 1 wherein serving the modified advertisement including the dynamic content to a user includes delivering the modified advertisement to an email server.

9. An apparatus comprising:

an advertisement (ad) generator configured to provide an advertisement template with an embedded region for dynamic content;

to retrieve dynamic content;

to modify the presentation of the advertisement to include the dynamic content; and

to serve the modified advertisement including the dynamic content to a user.

10. The apparatus as claimed in claim 9 wherein the embedded region includes a tag that provides a link to a source of the dynamic content.

11. The apparatus as claimed in claim 9 being further configured to pull the dynamic content for the advertisement.

12. The apparatus as claimed in claim 9 being further configured to push the dynamic content to the advertisement.

13. The apparatus as claimed in claim 9 wherein the dynamic content is displayed overlaid on the advertisement template.

14. The apparatus as claimed in claim 10 wherein the tag is a link including a mechanism for retrieving or subscribing to the dynamic content.

15. The apparatus as claimed in claim 9 being further configured to render the modified advertisement on a website.

16. The apparatus as claimed in claim 9 being further configured to deliver the modified advertisement to an email server.

17. An article of manufacture comprising a machine-readable storage medium having machine executable instructions embedded thereon, which when executed by a machine, cause the machine to:

provide an advertisement template with an embedded region for dynamic content;

retrieve dynamic content;

modify the presentation of the advertisement to include the dynamic content; and

serve the modified advertisement including the dynamic content to a user.

18. The article of manufacture as claimed in claim 17 wherein the embedded region includes a tag that provides a link to a source of the dynamic content.

19. The article of manufacture as claimed in claim 17 being further configured to pull the dynamic content for the advertisement.

20. The article of manufacture as claimed in claim 17 being further configured to push the dynamic content to the advertisement.

21. The article of manufacture as claimed in claim 17 wherein the dynamic content is displayed overlaid on the advertisement template.

22. The article of manufacture as claimed in claim 18 wherein the tag is a link including a mechanism for retrieving or subscribing to the dynamic content.

23. The article of manufacture as claimed in claim 17 being further configured to render the modified advertisement on a website.

24. The article of manufacture as claimed in claim 17 being further configured to deliver the modified advertisement to an email server.

25. A system comprising:

a processor;

a memory coupled to the processor to store information related to user advertising;

an advertisement (ad) generator configured to provide an advertisement template with an embedded region for dynamic content;

to retrieve dynamic content;

to modify the presentation of the advertisement to include the dynamic content; and

to serve the modified advertisement including the dynamic content to a user.