System and method of consistent internet web site banners that provide portal-like functionality
1 Assignment
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Accused Products
Abstract
In a continual and integrated approach to Internet banner display rights, a party acquires long-term banner display rights on published web sites of other entities, in a manner so as to ensure full and continual control over the content, look and functionality of the acquired banner space. A variety of different forms of compensation can be provided to the entities which publish the web sites, in exchange for the acquisition of the banner space. The Internet banner is multifunctional, utilizing menus, links and similar user interface items, to operate as a portal to a variety of informational content and services, such as e-commerce, search engines, and the like. These services might be provided by the party which owns the banner space, or by third parties. The banners which appear in the spaces acquired from multiple publishing sites are organized into a networked system, to provide users with integrated and consistent access to the available services. The entity which provides the content and services through the banners can enter into arrangements with end users, to provide incentives for users to access the banners as well as enhance the users'"'"' experience.
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Citations
42 Claims
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15. A method for providing persistent source of content for users of the Internet, comprising the steps of:
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publishing at least one file containing content for an Internet web site banner on at least one file server; establishing an agreement with at least one entity that hosts an Internet web site, which agreement provides irrevocable rights for a period of time to display the contents of said file as a banner on at least one page of the Internet web site hosted by said entity; and causing contents of said file to appear as a banner whenever a user downloads said page for display. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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37. A method for promoting patronage of a web site on the Internet, comprising the steps of:
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hosting a web site on at least one server that is connected to the Internet; providing user who agree to use said web site as a certified home page with temporary shares of stock; monitoring users patronage of said web site; and converting a user'"'"'s shares of temporary stock to irrevocable shares of stock upon confirmation of continued patronage of the web site by the user. - View Dependent Claims (38, 39, 40, 41, 42)
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Specification