Customizing Search Results

• US 20090164929A1
• Filed: 06/11/2008
• Published: 06/25/2009
• Est. Priority Date: 12/20/2007
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Wang, Yi-Min, Kiciman, Emre M., Chen, Shuo
• Application Number:
  US12/137,508
• Publication Number:
  US 20090164929A1
• Time in Patent Office: Days
• US Class Current: 715/769
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A system customizes search results. In one implementation, an exemplary system personalizes search results based on recommendations from members of online social networks to which the user belongs, who have made similar search queries in the past. The system also enables the user to arrange, insert, and delete search result entries into a customized search results queue from across multiple search engines. The user'"'"'s own customizations of the search results may be shared, in turn, as recommendations for other users who submit similar search queries and who are associated with the user through online social networks. The system may automatically provide personally relevant search results for a subjective query. In one implementation, the system also posts search results that contain explicit recommendations made by peers, posts the reputation of the peers, and appends links to channels for directly communicating with those peers who submitted the recommendations or with peers who are currently performing a similar search.

Claims

1. A method, comprising:

receiving a search query from a user;

retrieving user profile data of the user;

applying the user profile data and the search query to access relevant parts of adjustment history data;

applying the relevant parts of the adjustment history data to results of the search query; and

displaying a personalized search result set for the user.

2. The method as recited in claim 1, wherein the adjustment history data includes feedback regarding the search query provided by at least one member of an online social network to which the user belongs.

3. The method as recited in claim 2, wherein the feedback from the member of the online social network determines an adjustment for personalizing the results of the search query, wherein further the adjustment includes an additional entry in the results of the search query, deleting an entry, or modifying an order of the entries in the results of the search query.

4. The method as recited in claim 2, wherein the feedback from the member of the online social network includes a recommendation, wherein further the recommendation is displayed in the results of the search query, and an identity of the member is optionally displayed with the recommendation.

5. The method as recited in claim 4, further comprising:

appending one or more communication links to the recommendation that include computer-executable choices for contacting the member who made the recommendation,

wherein the communication links include one of a chat link for contacting the member in real time, an email link to the member, or a link to further recommendations made by the same member.

6. The method as recited in claim 5, further comprising displaying a reputation of the recommending member.

7. The method as recited in claim 2, further comprising:

evaluating a quality of feedbacks from multiple members of one or more social networks to which the user belongs;

establishing a relevance of each feedback based on a degree of similarity between the member and the user; and

weighting each feedback according to the relevance for prioritization of the recommended content within the search result set.

8. The method as recited in claim 2, wherein the member has a relevance to the user via one of a common membership in a social networking community, a presence in the user'"'"'s geographical region, an inclusion in an electronic address book of the user, a profiled common interest held by the member and the user, or a current common search query being executed by the member and the user.

9. The method as recited in claim 1, further comprising defining a social network of the user for obtaining feedback based on a demographic of the user, a profiled interest of the user, or a content of the search query.

10. The method as recited in claim 1, further comprising:

extending a user interface for displaying multiple search result sets from multiple search engines,

wherein the user interface enables the user to edit and arrange each of the results of the search query, the editing and arranging including dragging entries from a first displayed set of the results of the search query into the prioritized lineup of a second displayed set of the results of the search query, and allowing the user to delete and manually add various results of the search query in the prioritized lineup.

11. The method as recited in claim 1, further comprising extending a user interface for displaying multiple search result sets from multiple search queries, wherein the user interface enables the user to edit and arrange each search result set, the editing and arranging including dragging search result entries from a first displayed search result set into the prioritized lineup of a second search result set and allowing the user to delete and manually add search result entries in the prioritized lineup.

12. The method as recited in claim 10, further comprising:

tracking the user'"'"'s editing and arranging associated with the search query;

storing the editing and arranging as a recommendation in the adjustment history data associated with the search query;

measuring a utilization of the recommendation by other users performing the search query; and

incrementing a credit reputation of the user based on the degree of utilization.

13. The method as recited in claim 1, further comprising:

automatically adjusting results of related search queries based on the results of the search query by applying processing techniques to modify the related search queries.

14. A system, comprising:

a user interface; and

an engine communicatively coupled with the user interface to customize a user'"'"'s search results and search results lineup based on feedback from a member of an online community to which the user belongs.

15. The system as recited in claim 14, wherein the online community comprises one of a social network, a population within a geographical region, users represented in an electronic address book of the user, users who share a common interest with the user, or users currently performing a similar search as the user.

16. The system as recited in claim 14:

wherein the engine allows the user to re-order the search results, insert entries from an additional source into the search results, and remove entries from the search results;

wherein the engine stores the reordering, the inserting, and the removing as adjustment data associated with the query; and

wherein the engine shares the adjustment data with online users that have a relationship to the user.

17. The system as recited in claim 14, wherein the engine uses the feedback to provide personalized search results for subjective search queries.

18. The system as recited in claim 14, wherein the engine displays in the search results a recommendation based on the feedback;

wherein the engine posts a reputation of the member associated with the recommendation;

wherein the engine displays links to communication channels for contacting the member associated with the recommendation; and

wherein the engine displays links to communication channels for contacting users searching on a same topic as the user.

19. A system, comprising:

means for customizing a user'"'"'s search results based on a recommendation from a member of an online social network to which the user belongs; and

means for enabling the user to arrange, insert, and delete search result entries into a customized search results queue from across multiple search engines.

20. The system as recited in claim 19, further comprising means for sharing the customized search results queue with a member of the online social network when the member performs a search query.